Developing innovative digital marketing strategies spanning both acquisition & customer engagement for AXA’s UK Commercial direct business and leading a fantastic team to ensure we meet annual marketing and financial goals

Head of acquisition across paid digital channels and email marketing for AXA Insurance (direct) products including Commercial & Personal Insurance

Employed by AXA in the UK which is part of the AXA Group, a worldwide leader in financial services with over 160,000 employees and 102 million customers.In the UK it has around 13 million customer, employs approximately 12,000 people and was Ranked 19th in The Sunday Times Top 25 Best Big Companies to work for Survey 2012My digital role sits within the UK operating company under AXA Commercial Lines & Personal Intermediary and involves the following:Creative Digital Marketing across multiple devices Customer Acquisition - SEM/ SEO/Social Media/Digital Display/Affiliate Marketing/E-mailCustomer Retention through Email campaigns etcBudget ownership across multiple channels driving effective ROIProject ManagementAnalytical SkillsLeadershipStrategic DirectionGrow and drive a high performing teamSupplier relationship management

Shape, build and deliver a variety of Brand & Product communications campaigns for Bank of ScotlandManage activity through bought media - (TV, press, radio, outdoor and online) owned media - (In-branch, web-site) and earned media - (PR and social media) Write campaign briefs and manage the agency briefings and the ongoing agency relationship to deliver cost effective on-brand campaigns to agreed ROI, sales and brand measure objectivesCo-ordinate and manage all required internal stakeholder approvals at key stages of brief and creative development working to tight deadlinesDeliver all campaign specific MI requirements e.g. campaign overview prior to launch, operational and campaign results reviewInterface with the retail and digital team to ensure a consistent brand delivery across channelsDirect control over campaign budget - including media, production and agency

Lead and sustain a strong brand equity for the Bank of Scotland retail brand in line with the agreed strategyManage the planning and execution of brand marketing plans which include TV, press, outdoor and radio Project managed the roll-out of new brand identity across customer communications ensuring alignment of the business behind the brand.Define and obtain the annual brand budget, thereafter manage spend and delivery of associated plans, implementing actions to overcome adverse trends if needed. Manage the brand visual identity framework, to ensure consistency across all branded communicationsRelationship manager for Scottish advertising agency in pursuit of operational excellence, regular improvement and optimal efficiencyEstablish and maintain a strong network of key stakeholders to champion and strengthen the brand across all channels

Lead responsibility for optimising online sales through developing & sustaining a best in class online customer experience, whilst maximising operational availabilityDelivery of agreed CPAs & KPIs through reporting, analysis and recommending tactical & strategic online marketing improvementsShaped & led online content/service improvements in conjunction with wider brand strategy & sales targetsInfluenced directors in recognizing importance of usability testing to improve online buying experience which resulted in me recruiting the companies first Usability and Accessibility agencyIntroduced SEO as a key income driver to the business - acquiring online customers more cost effectively. Full analytics and evaluation undertaken.Lead relationship manager for 3 strategic agency relationships - SEO, Web-Design and Usability & AccessibilityDefined and obtained the annual e-commerce budget, thereafter managed spend and delivery of associated plansProject managed & delivered 2 web site re-designs, from which the web-site was awarded 'Best Bank Website' 2005 by Web Marketing AssociationManaged teams through performance review. Objectively assessing the performance in accordance with the process, assessing capabilities and potential.

Developed and managed a range of direct marketing campaigns, ensuring agreed activity adhered to department proceduresDeveloped direct marketing plans for business areas to increase salesUndertook systematic evaluation of campaign activity to make recommendations on future activity and improvements for ROIManaged suppliers and agencies providing direction on creative brief ensuring final artwork met brief and brand guidelinesEnsured all work delivered was to agreed budgets and procedures

of mediums to market mortgages i.e. press, outdoor, radio, postcards, magazines and direct mailDevised new customer communications and wrote new creative briefsManaged external agencies such as creative agency, PR agency and media agencyHeavily involved in monitoring the performance of our marketing materialDaily involvement in budgetary control

Progressed to Marketing Executive from telesales following graduation from universityDeveloped and managed a range of direct marketing campaignsManaged external agencies such as creative agency, data suppliers, printers and mailing housesResponsible for producing, updating and issuing several numerical reports