Julie Creed-Spencer Email & Phone Number

Los Angeles, Ca, Us

Provided comprehensive freelance assistance to emerging brands or services, encompassing marketing, media relations, business strategy, event coordination, legislative work, and impactful PSAs.• Media support for The Pet Buzz. Created pitch letters, HTML campaigns, and list management to sell TV and radio spots in conjunction with a large industry trade show. This resulted in selling out all available spots on ABC, CBS, Fox, and NBC.• Leveraged my media contacts and enacted legislative support by championing bills focusing on public safety. My contributions were recognized by the California State Assembly and resulted in 2 California laws regarding hit & run’s.• Enhanced brand standards by developing new product photography, creating product data sheets, and delivering B2B education. Supported trade show presence and marketing efforts for an oceanography and military brand, while also contributing to ISO 9001 certification.• Crafted robust business plans for “Traveling with a Purpose” volunteer concept, positioning it as a contender in the Pepsi Refresh Project, harnessing its potential to make a meaningful societal impact. • Collaborated as the co-author of “Rocketman” the play for Universal Artists. California Theatrical Arts, 2010 season.• Pitched wellness product Germy Wormy concept to Kimberly Clark and ABC’s American Inventor, capturing the attention of 3.5 million viewers and fostering widespread recognition.• Conceived marketing plan for Ergo Sum, targeting licensees and licensors. Developed brand standards, advertising campaigns, marketing materials, website and a modular trade show booth for events.

Norwalk, Ct, Us

Elevated a startup into an industry powerhouse via focused marketing and expansive PR ventures. Pioneered a philanthropy program, enhancing brand loyalty and sustainability endeavors, all while working remotely.• Fostered media relations, strategically constructing editorial calendars to optimize communication and PR efforts for enhancing brand visibility. Secured over 300 free media articles.• Achieved doubling sales within a year after being assigned affiliates and elevating the conversion rate to 15.6%, exceeding the industry standard of 5.75%.• Executed the planning and budgets for company trade shows, coordinating logistics and creating a captivating user experience.• Crafted compelling e-blasts, newsletters, blogs, and PR campaigns and fostered impactful stakeholder communication. Blogs I wrote increased SEO and were often the #2 page for website visits.• Equipped the sales team, distributors, and retail partners with detailed product training and educational support. Pet+ readers voted our company “Best Marketing Support.”• Established an authoritative presence by serving as the company's spokesperson for PR and media interactions, effectively positioning the brand as a thought leader and industry leader.• Developed a strategic social media calendar, curating content through Hootsuite, resulting in an amplified brand presence across platforms.• Spearheaded an omnichannel strategy, website content, and updates on a Shopify platform while tracking KPIs to gauge and enhance website performance.• Led the execution of certifications with the USDA and Leaping Bunny (Cruelty-Free), substantiating ethical practices.• Created the Philanthropy Program for impactful causes, service dogs for veterans with PTSD, and environmental sustainability by planting 4,543 trees.• Company representative for legislative support with Organic Farming, Advocacy Day, and Ocean Leaders Day initiatives with the U.S. Senate, fostering positive change and industry advancements.

I engineered cohesive brand standards to elevate marketing and communication impact, harnessed vertical market targeting for expansive growth, and refined communication pathways to empower the sales team and foster investor relations. • Managed and tracked multi-channel efforts. Oversaw and monitored cross-channel marketing, advertising, PR, social media, and branding initiatives, ensuring seamless coordination and optimized outcomes.• Established unified brand standards. Developed and implemented new brand standards across print and digital sales collateral, creating a consistent and compelling brand identity that resonated with customers. • Executed e-commerce launch and retail campaigns. Led the successful launch of an e-commerce website with a retail locator feature, supported by strategic marketing campaigns that drove retail growth and customer engagement. • Crafted compelling communications. Created impactful newsletters and persuasive presentations for investor relations, media, and retailers, driving deeper engagement and informed decision-making.

Steered the U.S. marketing and media efforts while coordinating with global counterparts to maintain a unified brand identity. Elevated visibility with strategic editorial coverage, nurtured team growth and orchestrated live event promotions and PR.• Strategically developed and implemented integrated communication strategies to bolster new product launches• Created comprehensive brand guidelines aligning marketing, communications, PR, and social media content• Served as a critical liaison providing MarCom support to Olympic Athletes and our Tour de France Team• Planned an array of impactful tradeshows, sales meetings, and corporate meetings with esteemed guest speakers• Created four dynamic websites equipped with cutting-edge room planning software catering to dealers and retailers • Responsible for editorial strategy, media outreach, and social media management, leading to 24M impressions annually

Vancouver, Wa, Us

Effectively orchestrated and led an interdisciplinary team while collaborating seamlessly with an advertising agency to drive our corporate branding, marketing, and communications initiatives. As the dedicated company spokesperson, I engaged with various media outlets, ensuring our brand's voice was consistently conveyed. Additionally, I played a pivotal role in creating compelling sales support materials and educational content, further empowering our sales endeavors.• Adeptly managed a $5M budget to meticulously oversee collateral and advertising initiatives, ensuring a seamless and consistent brand representation. This meticulous attention to detail contributed significantly to brand recognition and growth.• Garnered substantial coverage in both trade and consumer publications, strategically positioning the company as a formidable and noteworthy player in the market.• Played a pivotal role in securing a coveted spot for the company's product on the widely-watched NBC show, The Biggest Loser. This strategic placement led to the product being recognized as a Nielson top 10 rated brand, showcasing its relevance among audiences.• Spearheaded the development of a groundbreaking $1M trade show booth, along with four versatile modular units that revolutionized the company's presence at over 40 annual shows. This innovative approach captured attention and solidified the company's status as an industry leader.• Instrumental in bolstering internal communication within the company by establishing an efficient and effective company Intranet. Additionally, curated a dynamic Dealer Newsletter that fostered stronger connections and transparency within the dealer network, improving collaboration and understanding.

Transformed infomercial products, backed by celebrity endorsements, into thriving retail successes through strategic launches. A steward of brand consistency, I not only upheld the brand's essence but also amplified its presence by strategically engaging in media relations and crafting effective PR campaigns. This dual approach ensured a successful retail transition and expanded exposure that resonated with a wider audience.• Skillfully developed a strategic positioning strategy and seamlessly integrated it into marketing materials and packaging for a high-impact $25M TV ad campaign. This meticulous approach ensured that the campaign's message resonated effectively with the target audience, contributing to its success.• Conceptualized décor series collaboration between the Swell brand, and renowned designer Cynthia Rowley featured at Target. Orchestrated a PR campaign that generated $4.5M worth of free press coverage in mainstream fashion publications, elevating the brand's visibility and desirability for a toothbrush product.• Crafted a compelling and persuasive infomercial script for the Sonic1 toothbrush featuring celebrity, Alex Trebek. This script was further utilized to develop engaging web copy and impactful advertisements, pivotal in driving consumer interest and engagement.• Conceived, designed, and executed a dynamic Newsletter to foster improved communication between the corporate entity and retailers. This initiative significantly enhanced the business ecosystem's transparency, collaboration, and understanding.• Garnered substantial PR coverage in the prestigious Newsweek publication, triggering an impressive surge of 1.5 million hits to a website within a mere 24-hour span. This media triumph was further augmented by securing an additional 5 million worth of free press, establishing an online presence and audience engagement.

Cad/Computer Aided Design

Associate Of Applied Science, Visual Presentation & Marketing