Julie A. Johnson

Julie A. Johnson Email and Phone Number

Chief Marketing Officer - Team Builder - Growth-Driver @ Forvis Mazars US
Los Angeles, CA, US
Julie A. Johnson's Location
Los Angeles Metropolitan Area, United States, United States
Julie A. Johnson's Contact Details
About Julie A. Johnson

In my CMO roles, I brought extensive experience building brand awareness and establishing long-term relationships with clients across industries and markets. I led all aspects of marketing, including marketing strategy, branding, digital marketing, advertising, marketing technology, public relations, proposal support, and budget management. I have great experience in business development alignment, leveraging my strong background in Account Based Marketing (ABM), field marketing, product marketing, and account management.I am passionate about communications, writing, and storytelling, with a focus on internal communications and employee engagement. I use my creative, problem-solving, innovation, and leadership skills to design and launch customized campaigns that position the firm at the forefront of digital transformation and advanced technologies. I am an authentic and collaborative leader who inspires and mentors my team and builds stakeholder consensus. I always seek new ways of doing things and telling a concise and compelling story across the client's journey. I love hiking, skiing, traveling, animals, and being outside in nature as much as I can.

Julie A. Johnson's Current Company Details
Forvis Mazars US

Forvis Mazars Us

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Chief Marketing Officer - Team Builder - Growth-Driver
Los Angeles, CA, US
Website:
dhgsearch.com
Employees:
28
Julie A. Johnson Work Experience Details
  • Forvis Mazars Us
    Forvis Mazars Us
    Los Angeles, Ca, Us
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  • Forvis Mazars Us
    Sr. Director, Marketing & Business Development Integration
    Forvis Mazars Us Jun 2024 - Present
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  • Mazars In Us
    Chief Marketing Officer
    Mazars In Us Aug 2021 - Jun 2024
    New York, New York, Us
    As Chief Marketing Officer at Mazars in the US, I led all aspects of marketing including strategy, branding, digital marketing, advertising, marketing technology, public relations, proposal support and budget management. I was also a key contributor to the firm's business development initiatives from methodology development, training and rollout, to cross selling analyses, to Key Account Management and Account Based Marketing. Mazars in US is an independent member firm of Mazars Group, an international audit, tax, and advisory organization with operations in over 90 countries. With roots going back to 1921 in the US, the firm has significant national presence in strategic geographies, providing seamless access to 26,000+ professionals around the world.
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  • Kpmg Us
    Cmo, Innovation & Enterprise Solutions
    Kpmg Us 2019 - 2020
    New York, Ny, Us
    Served as the marketing leader for KPMG’s innovation “engine,” inclusive of strategic alliances, Ignition Centers, and Strategic Growth Initiatives (emerging technology investments). Led brand awareness, research, thought leadership and digital marketing to position the firm at the forefront in digital transformation and advanced technologies.• Championed the design and launch of an updated alliance marketing strategy across a $950M portfolio, enabling refined account and industry targeting.• Spearheaded new Ignition Center branded marketing campaign to launch new virtual service offerings in response to Covid-19, in less than four weeks.
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  • Kpmg Us
    Executive Director, Account Based Marketing
    Kpmg Us 2017 - 2019
    New York, Ny, Us
    Created and led KPMG’s Key Account Marketing spin-off organization of more than 45+ professionals executing Account Based Marketing programs to enhance customer experience and loyalty. Oversaw the strategy and development of customized account campaigns across 120+ high growth accounts, valued at $3.5B in annual revenue. Collaborated cross-functionally to drive sales and growth initiatives building collaterals, sales support materials, marketing content and digital outreach.• Optimized the team around industry sectors resulting in higher-touch, content-specific, and targeted campaigns• Internal Communications: Served in a change management leadership role during an eight-month marketing transformation effort overseeing internal communications to engage employees using existing and new channels. Responsibilities included: key messaging, stakeholder analyses, communications strategy and plan, leadership messaging, content strategy, FAQs, program branding and execution oversight.
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  • Kpmg Us
    Executive Director, National Field Marketing
    Kpmg Us 2012 - 2017
    New York, Ny, Us
    Promoted to lead the U.S. field marketing organization of 140+ professionals executing integrated marketing and communications programs across the country. Facilitated onboarding and training initiatives. Launched Account Based Marketing team within Field Marketing to focus on growing the largest accounts. Executed 2K+ marketing and networking events annually. Provided leadership and expertise in marketing, account management, client experience, demand generation, and sales support. • Successfully rebuilt the field marketing operations establishing a high performing and cohesive national team while overseeing change management and internal communication efforts.• Entrusted to lead more than one-third of the U.S. marketing function cultivating and managing relationships with 2K+ partners. • Instrumental in the successful roll out of Miller Heiman sales methodology enterprise wide.
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  • Kpmg Us
    National Director, Western Region Field Marketing
    Kpmg Us 2008 - 2012
    New York, Ny, Us
    Led team of 50+ professionals focused on account growth, and localized brand awareness across eight states. Oversaw the development and execution of marketing campaigns, communications and account management programs for the Western U.S. • Supported 300+ pursuits and proposals annually, garnering $30M+ in booked revenue in one year alone.
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  • First Consulting Group, Inc. (Healthcare It Services Firm Sold To Csc)
    Chief Marketing Officer
    First Consulting Group, Inc. (Healthcare It Services Firm Sold To Csc) Oct 2002 - Feb 2007
    Drove the development and deployment of branding, internal and external communications and marketing efforts to grow sales across Healthcare Provider, Payor, and Life Sciences lines of business. Overhauled corporate branding, and oversaw marketing collateral, advertising, branding, events, tradeshows, lead generation, digital marketing, video, and sales support materials. Performed in-depth market research. Managed public and analyst relations. • Initiated and launched the FirstGatewaysTM product into the hospital segment generating significant demand and sales in first year.• Built out Marketing and Marketing Operations support team in Bangalore, India, scale marketing efforts.
  • Arthur Andersen Business Consulting
    Senior Manager (Change Management Practice)
    Arthur Andersen Business Consulting Aug 1999 - Apr 2002
    Served as a communication specialist as part of the Change Management practice. Developed internal communication plans, compelling stories and narratives, and rollout plans, based on business requirements for clients embarking on large-scale business transformation initiatives. • Managed the design of branded programs, narratives and content, internal websites, and training materials to support implementation.• Defined highly effective employee engagement communications, FAQs, talking points, presentations and key messages.
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  • Arthur Andersen Business Consulting
    Experienced Manager (Experience Design & Internet Marketing Group)
    Arthur Andersen Business Consulting Jul 1998 - Jul 1999
    Created interactive marketing strategies and online marketing programs, including research, positioning, communications and brand identity development for organizations launching new or updated online business models and websites. Led and facilitated client strategy sessions with and developed marketing materials to build online presence and loyal customer base.
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  • Parallax Technology Group (Marketing And Communications Agency)
    Assistant Vice President
    Parallax Technology Group (Marketing And Communications Agency) Sep 1994 - Aug 1996
    Operated as part of senior client relationship team in building and executing marketing and communications programs that increased client visibility amongst key constituent groups including customers, media, analysts and other key influencers. Managed 1/3 of the agency’s total annual billings and pitched and sole new business.

Julie A. Johnson Skills

Strategy Marketing Strategy Leadership Integrated Marketing Business Development Management Consulting Change Management Thought Leadership Product Marketing Marketing Marketing Communications Consulting Management Crm Business Strategy Corporate Communications Professional Services Lead Generation Online Marketing Program Management Account Management New Business Development Talent Management Cross Functional Team Leadership Healthcare Marketing Internal Communications Marketing Management Account Based Marketing Social Media Constant Contact Social Media Marketing Digital Marketing Twitter Email Marketing Facebook Google Ads Instagram Mailchimp Pay Per Click Search Engine Optimization Small Business Marketing

Julie A. Johnson Education Details

  • The Ohio State University
    The Ohio State University
    Business
  • Depauw University
    Depauw University
    Economics

Frequently Asked Questions about Julie A. Johnson

What company does Julie A. Johnson work for?

Julie A. Johnson works for Forvis Mazars Us

What is Julie A. Johnson's role at the current company?

Julie A. Johnson's current role is Chief Marketing Officer - Team Builder - Growth-Driver.

What is Julie A. Johnson's email address?

Julie A. Johnson's email address is jj****@****ail.com

What is Julie A. Johnson's direct phone number?

Julie A. Johnson's direct phone number is +191756*****

What schools did Julie A. Johnson attend?

Julie A. Johnson attended The Ohio State University, Depauw University.

What are some of Julie A. Johnson's interests?

Julie A. Johnson has interest in Great Food And Wine, International Travel, Skiing, Environment, Reading, Hiking, Disaster And Humanitarian Relief, Animal Welfare.

What skills is Julie A. Johnson known for?

Julie A. Johnson has skills like Strategy, Marketing Strategy, Leadership, Integrated Marketing, Business Development, Management Consulting, Change Management, Thought Leadership, Product Marketing, Marketing, Marketing Communications, Consulting.

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