Julie A. Johnson Email & Phone Number

Los Angeles, Ca, Us

New York, New York, Us

As Chief Marketing Officer at Mazars in the US, I led all aspects of marketing including strategy, branding, digital marketing, advertising, marketing technology, public relations, proposal support and budget management. I was also a key contributor to the firm's business development initiatives from methodology development, training and rollout, to cross selling analyses, to Key Account Management and Account Based Marketing. Mazars in US is an independent member firm of Mazars Group, an international audit, tax, and advisory organization with operations in over 90 countries. With roots going back to 1921 in the US, the firm has significant national presence in strategic geographies, providing seamless access to 26,000+ professionals around the world.

New York, Ny, Us

Served as the marketing leader for KPMG’s innovation “engine,” inclusive of strategic alliances, Ignition Centers, and Strategic Growth Initiatives (emerging technology investments). Led brand awareness, research, thought leadership and digital marketing to position the firm at the forefront in digital transformation and advanced technologies.• Championed the design and launch of an updated alliance marketing strategy across a $950M portfolio, enabling refined account and industry targeting.• Spearheaded new Ignition Center branded marketing campaign to launch new virtual service offerings in response to Covid-19, in less than four weeks.

New York, Ny, Us

Created and led KPMG’s Key Account Marketing spin-off organization of more than 45+ professionals executing Account Based Marketing programs to enhance customer experience and loyalty. Oversaw the strategy and development of customized account campaigns across 120+ high growth accounts, valued at $3.5B in annual revenue. Collaborated cross-functionally to drive sales and growth initiatives building collaterals, sales support materials, marketing content and digital outreach.• Optimized the team around industry sectors resulting in higher-touch, content-specific, and targeted campaigns• Internal Communications: Served in a change management leadership role during an eight-month marketing transformation effort overseeing internal communications to engage employees using existing and new channels. Responsibilities included: key messaging, stakeholder analyses, communications strategy and plan, leadership messaging, content strategy, FAQs, program branding and execution oversight.

New York, Ny, Us

Promoted to lead the U.S. field marketing organization of 140+ professionals executing integrated marketing and communications programs across the country. Facilitated onboarding and training initiatives. Launched Account Based Marketing team within Field Marketing to focus on growing the largest accounts. Executed 2K+ marketing and networking events annually. Provided leadership and expertise in marketing, account management, client experience, demand generation, and sales support. • Successfully rebuilt the field marketing operations establishing a high performing and cohesive national team while overseeing change management and internal communication efforts.• Entrusted to lead more than one-third of the U.S. marketing function cultivating and managing relationships with 2K+ partners. • Instrumental in the successful roll out of Miller Heiman sales methodology enterprise wide.

New York, Ny, Us

Led team of 50+ professionals focused on account growth, and localized brand awareness across eight states. Oversaw the development and execution of marketing campaigns, communications and account management programs for the Western U.S. • Supported 300+ pursuits and proposals annually, garnering $30M+ in booked revenue in one year alone.

Drove the development and deployment of branding, internal and external communications and marketing efforts to grow sales across Healthcare Provider, Payor, and Life Sciences lines of business. Overhauled corporate branding, and oversaw marketing collateral, advertising, branding, events, tradeshows, lead generation, digital marketing, video, and sales support materials. Performed in-depth market research. Managed public and analyst relations. • Initiated and launched the FirstGatewaysTM product into the hospital segment generating significant demand and sales in first year.• Built out Marketing and Marketing Operations support team in Bangalore, India, scale marketing efforts.

Served as a communication specialist as part of the Change Management practice. Developed internal communication plans, compelling stories and narratives, and rollout plans, based on business requirements for clients embarking on large-scale business transformation initiatives. • Managed the design of branded programs, narratives and content, internal websites, and training materials to support implementation.• Defined highly effective employee engagement communications, FAQs, talking points, presentations and key messages.

Created interactive marketing strategies and online marketing programs, including research, positioning, communications and brand identity development for organizations launching new or updated online business models and websites. Led and facilitated client strategy sessions with and developed marketing materials to build online presence and loyal customer base.

Operated as part of senior client relationship team in building and executing marketing and communications programs that increased client visibility amongst key constituent groups including customers, media, analysts and other key influencers. Managed 1/3 of the agency’s total annual billings and pitched and sole new business.

Mba, Business

Ba, Economics