Julie Anderla Email and Phone Number
Vice President, Global Marketing - Anytime FitnessStrategic Brand Builder • Passionate Storyteller • Results Driven Marketer at
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Anytime Fitness
Julie Anderla's Location
Greater Minneapolis-St. Paul Area, United States, United States
Julie Anderla's Contact Details
Julie Anderla work email
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Julie Anderla personal email
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Julie Anderla phone numbers
About Julie Anderla
I am an experienced Marketing Leader who thrives on developing ideas that matter to people and drive growth for organizations. My experience spans working at agencies & client-side, on consumer, customer, shopper, & B-to-B businesses, at corporate & non-profit leveraging my skills in PR, Promotion Marketing, Influencer Marketing, Cause Marketing, Digital/Social Media, Shopper/Retail and Experiential Marketing.My strengths lie in creative & strategic idea generation, intuitive brand building, integrated communications planning, consumer empathy, talent development, and collaborative team work.I thrive on working in a fast-paced, energetic environment filled with passionate people who rely on their informed intuition to make a difference in the lives of their consumers or customers.
Julie Anderla's Current Company Details
Anytime Fitness
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Vice President, Global Marketing - Anytime FitnessStrategic Brand Builder • Passionate Storyteller • Results Driven Marketer
Julie Anderla Work Experience Details
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Vice President Global MarketingAnytime Fitness Jan 2024 - PresentWoodbury, Minnesota, Us
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Vice President MarketingAnytime Fitness Sep 2019 - Jan 2024Woodbury, Minnesota, Us
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Marketing DirectorChildren'S Minnesota Feb 2019 - Aug 2019Minneapolis, Mn, Us -
Director, Integrated Marketing CommunicationsLand O'Lakes, Inc. Oct 2016 - Feb 2019Arden Hills, Minnesota, UsIn my role, I set the vision for the Integrated Marketing Communications team supporting the entire Dairy Foods business from our retail brands to our Foodservice products. My goal was to transform the way the organization interacts with my team by inspiring great talent to tap into their creativity and deep understanding of modern marketing given the ever changing nature of media, the need for delivering an experience with your brand and aligning everything behind a values-driven purpose.Within the first 18 months I established the vision for our Shopper Marketing team, led a nationwide search for a best in class agency and partnered in developing the first ever Shopper strategy & plan resulting in strong ROIs in the market as well as cementing critical relationships with key retailers to secure 100% share of our category.Finally, as the business evolved, so did our team's approach to connecting with our consumer, leading the brand in a fundamentally new direction behind celebrating the farmers who own Land O' Lakes - particularly the women in dairy farming who are often less visible in the process. Our efforts to celebrate these amazing women resulted in a new strategy, new stories to be shared in content across digital, social, PR, connected & programmatic TV, and 2-3X the ROI of all of our previous efforts. -
Senior DirectorFast Horse Jun 2015 - Jul 2016Minneapolis, Minnesota, UsI led integrated marketing teams to deliver ideas that not only engage people but also drive our clients' businesses. In an agency of only 40 people and a wide variety of both consumer and B-to-B clients, I thrived on the ability to do something different every day - from creating a whiteboard video simplifying energy efficiency to crafting meaningful brand positioning statements for clients in a variety of categories including fitness (Alchemy), bath products (Mr. Bubble & Village Naturals Therapy). fresh produce (SweeTango apples), temporary power distribution (Trystar) and window & door manufacturing (Marvin).In this fast-growing agency, I also played a leadership role in the overall operations and vision of the organization. Providing an opportunity for young leaders to grow and develop at an industry-leading marketing agency was a highlight. -
Sr. Manager - Marketing Communications, Cheerios & Cascadian FarmGeneral Mills Jan 2015 - Jun 2015Minneapolis, Minnesota, UsIn this newly-created role, I led the vision and development of the connections planning approach for the entire portfolio of Cheerios brands which is now guiding the five core varieties in engaging with a wide variety of audiences. Working with a very large cross-functional team as well as our agency partners, we set the stage for other brands within the organization to then implement.As part of the Cascadian Farm brand team, I led the team in developing our new strategy focused on telling the story of the Farm and the history of the brand in a unique and interesting way that differentiated it within the very cluttered organic food category. -
Sr. Manager, International Marketing ExcellenceGeneral Mills Oct 2013 - Jan 2015Minneapolis, Minnesota, UsI delivered a brand building strategic foundation course to hundreds of global marketers, crafted an innovative approach to developing consumer-oriented ideas for key global brands and drove a major planning shift to deliver greater consumer-led ideas.I consulted with key global brand teams to develop improved strategic business plans with greater innovation including Haagen Dazs, Yoplait, Green Giant, Nature Valley, Wanchai Ferry, Yoki, and Betty Crocker and stewarded the internal shift in Global brand building to values-driven, purpose-led marketing resulting in year over year sales lifts and increased consumer engagement
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Sr. Manager - Integrated Marketing Communications, Big G CerealsGeneral Mills Mar 2013 - Oct 2013Minneapolis, Minnesota, UsI led a talented cross-functional team in creating breakthrough integrated IDEASthat delivered double digit sales lift, millions of earned media impressions, and industry awards for top brands in the cereal category including Lucky Charms, Cinnamon Toast Crunch, Reese’s Puffs, Cocoa Puffs, Trix, KIX, & Monsters Cereals.A career highlight, I determined what the "toys in the box" would be each year, partnering with top entertainment, toy, media, and publishing groups delivering year over year double digit sales lifts, making them the best performing events to date.I led the team in developing, championing, and implementing the first-ever LGBT-targeted integrated campaign (Lucky to Be) for the brand capturing the attention of major media outlets (NY Times) and influencers in social media delivering millions of media impressions and resulting in sales lift and key industry awards.
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Integrated Marketing Communications Manager, Big G CerealsGeneral Mills Apr 2010 - Mar 2013Minneapolis, Minnesota, UsI delivered thought leadership for the organization in new media through the first partnership with YouTube influencer, MelodySheep, who developed relevant, custom content for Lucky Charms and resulted in millions of views reaching the most liked page on YouTube within 24 hours of the launch.I led a broad cross-functional team to develop the first-ever Chase For the Charms integrated event leveraging mobile, social media (YouTube, Twitter, Facebook), influencers, packaging, in-store and our .com, the event delivered the best performing St. Patrick's Day results ever.I championed the team to position Cinnamon Toast Crunch as "The Official Cereal of Late Night" enabling fans to experience the brand at the Late Night event at E3, in bars/clubs, & in late night TV generating millions of impressions and strong consumer engagement through tweets, posts, and vlogs by key influencers.
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Promotion Marketing Manager, Bakeries & FoodserviceGeneral Mills Dec 2007 - Apr 2010Minneapolis, Minnesota, UsI led an entrepreneurial talented team designed to support the key marketing and sales initiatives leveraging our informed intuition and creative skills to drive growth for the division through efforts such as the development of the launch plan for Pillsbury Mini Pancakes, an innovative product that was developed to make serving breakfast to millions of children at school easier, faster, and more fun. It was considered the division’s most successful new product launch to date and is also now sold in major retail outlets.With the launch of a new website, I developed the 3-year vision for the division’s digital strategy resulting in successful implementation of a fully integrated owned media platform enabling the sales organization to more effectively understand their customers as well as allowing the marketing team to deliver valuable, relevant content to a much broader audience.
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Assistant Manager, Promotion Marketing - Big G CerealsGeneral Mills Feb 2007 - Nov 2007Minneapolis, Minnesota, UsAs a brand, Cheerios has nourished the love of reading for years. As an extension of this platform, Spoonfuls of Stories, I created and launched a means to give new authors the opportunity to have their book published and placed inside millions of cereal boxes. The effort delivered impressions for Cheerios Spoonfuls of Stories reading platform and expanded into an annual effort event.I led a partnership with Mead Johnson to provide millions of new moms with Cheerios when they visited pediatrician offices making the transition to finger foods seamless.
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Assistant Manager, Promotion Marketing - Snacks Division Price PromotionGeneral Mills May 2005 - Feb 2007Minneapolis, Minnesota, UsIn this role I developed the Snacks portfolio price promotion plan that delivered an increase of 4% of the division volume at significant savings to the prior year, resulting in profit increaseAs a key piece of this plan, I led the strategy and implementation of multi-category in-store vehicle buy out, resulting in double digit sales lift.
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Assistant Manager, Promotion Marketing - Bakeries & FoodserviceGeneral Mills Oct 2004 - Mar 2005Minneapolis, Minnesota, Us
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Senior Planner, Promotion Marketing - Bakeries & FoodserviceGeneral Mills Mar 2003 - Oct 2004Minneapolis, Minnesota, UsIn partnership with the customer sales team, I launched an innovative loyalty platform to drive key categories across multiple lines of business with focus customers, resulting in double-digit growth with targeted customersI developed the opportunity to provide award-winning children's books and Cheerios to families traveling with small children throughout the key summer vacation window, resulting in incremental awareness of the Cheerios Spoonfuls of Stories platform and increased sales lift for Cheerios.
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Promotion DirectorClear Channel 1997 - 2003London, England, GbAs the creative lead for the newly-formed, Clear Channel Group Sales team, I developed multi-media integrated ideas for top clients such as Coke, Microsoft, Qwest Communications, Miller, & Mike's Hard Lemonade across all platform: radio, online, outdoor and entertainment.Leveraging the power of over 1000 radio stations and a major entertainment division, I led the team to partner with Coke in creating a 'once in a lifetime' experience for fans of the 1st and 2nd seasons of American Idol. Our efforts provided the winning listeners with behind-the-scenes access meeting host, Ryan Seacrest, in person along with the chance to win $10,000 and watch Kelly Clarkson win the first American Idol live in LA. -
Media BuyerCash Plus (Campbell Mithun) 1995 - 1997In this role, I negotiated annual major market media placements for key clients including: Great Clips, KSTP-TV, US West, Dairy QueenI also ensured flawless implementation of millions in media dollars.
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Public Relations InternWalker Art Center 1992 - 1993Minneapolis, Mn, UsWith little access to data and information, I developed a major marketing plan analysis resulting in a greater understanding of our target audiences enabling the marketing team to more effectively reach them with relevant content. This resulted in increased attendance at key museum events.In order to drive awareness of the museum and our events, I managed relationships with hundreds of media outlets resulting in hundreds of quality placements.
Julie Anderla Skills
Integrated Marketing
Marketing Communications
Strategy
Marketing
Brand Management
Brand Architecture
Digital Marketing
Marketing Strategy
Interactive Marketing
Digital Strategy
Relationship Marketing
Cross Functional Team Leadership
Brand Development
Leadership
Management
Advertising
Social Media Marketing
Social Media
Strategic Planning
Consumer Products
Brand Awareness
Sponsorship
Mobile Marketing
Segmentation
Multicultural Marketing
Multi Channel Marketing
Positioning
Thought Leadership
Strategic Thinking
Shopper Marketing
Media Planning
Retail Marketing
Direct Marketing
Strategic Partnerships
Public Relations
Creative Strategy
B2b Marketing
Creative Direction
Consumer Marketing
Campaigns
Event Marketing Strategy
Influencer Marketing
Promotions
Creativity
Creative Services
Julie Anderla Education Details
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Concordia CollegeCommunications-Advertising & French
Frequently Asked Questions about Julie Anderla
What company does Julie Anderla work for?
Julie Anderla works for Anytime Fitness
What is Julie Anderla's role at the current company?
Julie Anderla's current role is Vice President, Global Marketing - Anytime FitnessStrategic Brand Builder • Passionate Storyteller • Results Driven Marketer.
What is Julie Anderla's email address?
Julie Anderla's email address is ju****@****lls.com
What is Julie Anderla's direct phone number?
Julie Anderla's direct phone number is +161220*****
What schools did Julie Anderla attend?
Julie Anderla attended Concordia College.
What are some of Julie Anderla's interests?
Julie Anderla has interest in Children.
What skills is Julie Anderla known for?
Julie Anderla has skills like Integrated Marketing, Marketing Communications, Strategy, Marketing, Brand Management, Brand Architecture, Digital Marketing, Marketing Strategy, Interactive Marketing, Digital Strategy, Relationship Marketing, Cross Functional Team Leadership.
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