Julie Armstrong Email & Phone Number

Northeast And Mid-Atlantic

Manage travel industry partnerships in the South, Northeast and Mid-Atlantic on behalf of Brand USA, the Official Destination Marketing Organization for the U.S. Work with clients to strategically market their destinations to global audiences leveraging Brand USA's owned programs and unique funding opportunities. Specialize in co-op marketing models for regions, states, and cities to achieve maximum results. Work closely with Brand USA partnership development team to help partners understand the international marketplace and effectively leverage Brand USA's industry leadership.

Washington D.C.

Work with Washington D.C. industry accounts to effectively market themselves to the domestic and international visitor. Utilizing integrated marketing programs within the digital and print arenas to help industry partners in the lodging, dining, attractions, and shopping sectors implement plans to ensure continued growth in the visitor industry.

Richmond, Virginia

Create print and digital marketing solutions for DMOs and state travel commissions including co-op marketing programs, integrated print and digital inserts, lead gen, digital content generation and distribution, SEM, email marketing, Visitor Guides, etc. Premier travel reps for O, The Oprah Magazine.

Atlanta, Ga & Richmond, Va

Plan, develop and budget integrated cooperative marketing programs in the travel and tourism industry specifically for state and local DMOs. Determine and provide proposal pricing, cost estimates, program valuations. Negotiate key vendor contracts and rates; media planning and buying in print and digital arenas; create internal marketing plans and sales support for new and exisiting client campaigns; budgeting to acheive year over year ROI improvements; P&L budgeting and forecasting

Honolulu, Hi

Represented print publications in the Hawaii market including Travel + Leisure, GOLF Magazine, the Los Angeles Times, and Food & Wine. Created travel industry events, integrated marketing programs and added value opportunities to attract domestic and international audiences.