After launching, scaling & selling my own subscription box business, I've helped hundreds get their own box idea off the ground using my signature course, workshops & consulting.- Industry expert with a heart to serve- Signature online course with over 500 students- Podcast with over 320k downloads- Published author in the subscription box industry- Sales funnel and marketing automation wizard- Speaker on topics like subscription box businesses, entrepreneurship, anti-hustle culture- Wearer of multiple hats like graphic designer, video & podcast editor, business strategist, social media marketer, email marketer, project manager, warehouse managerWork should be fun! So, here's a few highlights from my role as Head Coach:- Weekly podcast host for a very niche industry. Coordinated guests, edited episodes, and used as our primary source of new business. Tools used: TidyCal, Zoom, Descript, Buzzsprout.- Signature framework created into online course and workbook. Tools used: Canva, Teachable, Kartra, ConvertKit, Kajabi, Amazon KDP.- Achieved thought leader role in the industry as a regular guest on podcasts, webinars and stages (like Sub Summit, Online Marketing Made Easy, The Product Boss, Ultimate Product Party)- Strategic partnerships with many industry vendors like Subbly, BoxUp, A Year of Boxes, Shopify, Subscription Box Planner, etc.

I've been in the sub box game since 2016, launching a box from scratch, shipping over 65,000 boxes converting $2.5 million in sales before selling the business for multiple six figures in 2022. As the leader of a lean, but powerful team, I wore many hats. - Website design (Wordpress, Cratejoy)- Ecommerce management- Conversion rate optimization & A/B Testing- Product sourcing & price negotiation- Customer acquisition & retention- Growth marketing & lifecycle marketing- Partnership marketing & affiliates- Community building- Leadership & Positive company culture- Email marketing, segmentation, and experimentation (Flodesk, Mailchimp, Convertkit)- Customer success- Sales projections- PR & media pitches- Data analysis & Visualization- Warehousing and logistics- Product management

Venture Asheville grows Asheville's startup community and connects high-growth entrepreneurs to talent, mentors and investors through unique programming and events. This was a volunteer position where I provided monthly e-commerce mentorship to a startup as part of a team, each person being an expert in a particular field.

Fresh out of corporate America and settling in as a new mom left me missing the creative and analytical side of my work. So, I launched Grow Web Marketing, which quickly grew into an all-female, full service digital marketing agency with a heart to serve small businesses. - Branding- Wordpress Web design- Copywriting- Online marketing strategy & execution- Commercial photography- Search Engine Optimization (SEO)- SEM, Adwords, Facebook ads- Video marketing- Social media marketing- Email marketing- Lead generation

This was a contract position where I was in charge of all the marketing strategy and execution of a local startup. The Baby Grocery Store was similar to your typical Whole Foods market, but all geared towards clean, eco-friendly, healthy baby items. It was a good run, but ultimately the store closed its doors due to poor financial asset management. (unrelated to my work)- Ecommerce- Social media- Email marketing- In-store merchandising- Special Events- Influencers- PR & media pitches- Unique customer experiences- Flash deals and vendor collabs- Local print magazines- Billboards

After leaving the full-time Digital Sales Manager role at CBS Radio to stay at home with my baby girl, I remained on staff to play a consultative role until a replacement has been found.

In this role, I was responsible for both the digital and NTR (non-traditional revenue) departments for the 7 stations of CBS Radio Charlotte. I provided digital sales management, support, and leadership for a team of 40 Account Executives who sell on-air, on-site, and online marketing campaigns. While holding this dual role, our team exceeded our goals, booking over $2.6 million dollars in revenue.As Digital Sales Manager:- Digital sales strategy - Created innovative sales packages- Weekly team training presentations- Market research & analysis- Sales presentations in-person, on the phone and via webinar- Managed web content team (3 direct reports)- Content development and SEO- Lead generation and business developmentAs NTR Manager:- Conceptualize unique events and sales opportunities- Event planning for 40+ events ranging from concerts to conventions to “money can’t buy” events- Create proposals and manage inventory- Cross-functional coordination with Sales team, radio DJs, IT and clients- Sponsorship sales

Red Ventures is an American media company that, at the time of my employment, generated large volumes of business for brands like ADT Security and Directv. My role at Red Ventures was focused on SEO work for many different websites, focused specifically on the home security industry. Strategies included link-building, PR, trending and competitive analysis.While every experience is a part of my story, this one unfortunately fell short, as I was assigned projects that included black and gray-hat marketing. This went against my ethics and as a result, I left the position to pursue other opportunities that were more aligned with my values.

Mood Media (formally Muzak) is the global leader in business music, digital signage, on-hold and in-store messaging, and sensory branding products. - Content management for 5 product websites- Online B2B lead generation efforts- Tripled our department's revenue from online leads while cutting our budget in over half - Doubled web traffic through the launch of an email newsletter- Initiated a lead nurture campaign- Launched client surveys for business intel- Implemented a “Try Before You Buy” program, resulting in increased leads, appointments and sales- Online brand reputation campaigns - Project management for client video testimonials, digital product demonstrations and virtual catalogs

Educational Adventures is the producer of the popular children’s TV program, the Danger Rangers. The show aired on PBS across the country & focused on teaching child safety in an entertaining and empowering way. - Managed multiple streams of revenue in the Retail department: Product Sales, Online Kids Club, Co-Marketing and Private Label Licensing- Presence in close to 10,000 retail locations, surpassing our goal by 20% a quarter early- Identify and pitch key decision makers- Account management with retail stakeholders- Logistics and purchasing- Success stories include major clients like CVS, JCPenney, & Daymon Worldwide

Live Nation is the largest producer of live concert events in the world. As Sponsorship Coordinator at Verizon Wireless Amphitheatre (now called PNC Music Pavilion), I actively managed 30 local & 15 national sponsorships, including Anheuser-Busch, Coca-Cola, & Verizon Wireless in a premier outdoor music venue that hosted international touring bands/artists.- Managed all on-site contractual sponsorship elements- Prospected, pitched and closed local and regional sales deals- Coordinated with vendors and sponsors on show days- Communicated with corporate office and clients regarding the effectiveness of their ongoing programs- Lead generation for sponsorship opportunities- Represented the venue in local tourism groups- Completion of a 5-month Account Management Training program by assisting in the coordination & production of “Motorola & Boost Mobile present Music Biz 101,” a nationwide online contest and event in NYC for college students. My contributions included managing the budget, media placement, website design, contest judging, prize fulfillment and event production.

I wore many hats in this role and it was a great start into my music industry career. I prospected & pitched marketing campaigns for local businesses, focusing on the power of radio. After campaigns were approved, I executed them completely - from scheduling their radio ads (even doing the voiceover myself) to coordinating live events (dressing up as mascots at times).