Julie Barys Email and Phone Number
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Innovative and results-driven senior executive leader with extensive global marketing experience within highly competitive and diverse industries. Analytical professional skilled in successfully building high-performance teams to drive strategic business initiatives. Expertise in developing growth strategies that drive customer acquisition by utilizing data, competitive intelligence, customer insights and implementing transformative digital platforms. Accomplished in implementing marketing tech for innovation and transformation, developing breakthrough campaigns across all marketing channels. Exceptional communicator, able to build relationships and promote collaboration across business lines to drive impactful change and long-term profitability.- Team Leadership & Development- Transformative Digital Strategies- Customer Acquisition and Demand Generation- Digital SEO, SEM, Display, Social Media- Media Mix Modeling- Go-To-Market Planning- Data Driven Optimization- Budgets and Forecasting- Brand Positioning and Messaging- Marketing Automation and Analytics
B&C Consulting
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Independent Marketing ConsultantB&C Consulting Feb 2023 - PresentManage complex projects involving strategic, highly-technical and large budget marketing plans. Evaluate marketing operations and processes for opportunities to automate to drive greater efficiency and effectiveness. Facilitate cross organization strategic planning sessions and develop go-to-market plans to support client short-term and long-term growth goals.
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Vice President Of MarketingAir Methods Dec 2020 - Dec 2022Greenwood Village, Colorado, UsDeveloped and led marketing member team focused on driving business growth, going from minimal impact to driving over 75% of customer demand in less than 2 years. Identified key areas of growth, hired and acquired talent to build high-performance team, developed Account Based Management (ABM) marketing strategy to build relationships, and implemented new tools for measurement, attribution and automation. Directed efforts budget planning and allocation across all programs, raising bar on marketing performance by over 260% and growing customer loyalty and engagement by 78%. Generated effective reporting and analytics in BI to support real-time data driven decision making. Implemented new digital marketing campaigns (display, search, social) to focus on key targets in local areas; improved efficiency and effectiveness of marketing resulting in over 220% increase in patient transport requests in first year. Launched and led marketing for Motient, web-based software (SaaS). Developed leads for C-suite level hospital executives while educating healthcare professionals on value proposition of Motient. Developed solid marketing discipline for new base launches realizing accelerated return on investment, resulting in 68% revenue improvement. Introduced new tools for determining media investment allocation and launched media mixed modeling to maximize results. Immediately drove 40% lift on transports. -
Director, Integrated Marketing CommunicationsWestern Union Mar 2012 - Nov 2019Denver, Co, UsDelivered success and expertise in marketing leadership by directing all aspects of go-to-market strategy with a solid focus on sales collaboration, revenue growth, and customer acquisition. Prioritized and allocated valuable resources, including budgets to meet and exceed business targets. Transformed U.S marketing organization, led talented team to deliver award-winning campaigns with breakthrough creative, enhanced digital execution along with full spectrum of media planning. Grew U.S cross-border digital channel by 28.9%, increased new customer acquisition by 9%, improved yearly brand metrics by 17% by identifying growth opportunities, by executing comprehensive marketing strategy and by leveraging data to drive decision making. Improved marketing return on investment (ROI) by 22% by streamlining processes to reduce time to market by 52% leveraging agile and lean management tactics; decreased costs by 30% and improved customer experience by optimizing digital media. Drove strategic improvements to boost operational and organizational efficiencies by implementing marketing automation tools, media mix modeling and cloud-based reporting tools to improve data driven decision-making. -
Director, Consumer Acquisition Strategy And Gtm PlanningQwest Communications Corp Nov 2009 - Mar 2012Monroe, La, UsProvided strategic leadership in developing annual go-to-market plans, marketing strategies and campaign execution across 14-state territory to drive revenue growth and profitability for subscription services. Established successful plan execution for customer acquisition by directing 7 marketing teams and 9 sales channels to deliver 22% growth in customer acquisition. Improved high-speed internet revenue by 16% by effectively managing $242M annual marketing budget to launch effective and efficient marketing campaigns. Decreased marketing cost per gross ad by 15% and cost per call by 32% by introducing full media mix of strategies. -
Manager, Gtm Strategy, Competitive Response, Local Marketing StrategyQwest Communications Corp Apr 2004 - Nov 2009Monroe, La, UsLed local marketing team to drive significant revenue growth while managing a budget of $41M and leading a team to carry out go-to-market initiatives. Developed quarterly marketing plans focused on competitive intelligence, market differences, and market/state level performance objectives.
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Sr. Director, Affiliate Marketing & AlliancesExcite@Home Aug 2001 - Jun 2002Mentored and led a team of directors and senior managers in the best practices and strategies for managing cable partner and channel relationships for maximum revenue and growth. Ensured seamless delivery of services and optimal organizational performance despite the challenges of reorganization and downsizing. Delivered an improved service delivery to cable partners, resulting in a 24% revenue increase in 2001. -
Director, Strategic AlliancesSprint Corporation Apr 2000 - Aug 2001Overland Park, Kansas, UsLed strategic planning efforts with the business unit executive teams to determine the distribution alliances required to support business growth.Managed Business Development efforts supporting channel marketing/distribution and technology partnerships for the Global Market Group.Performed evaluation for strategic fit for the marketing and product teams; evaluated equity investment and potential acquisition opportunities; brought new emerging technology partners into the company.Negotiated partnership terms and conditions to support revenue growth relationship.
Julie Barys Skills
Julie Barys Education Details
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Purdue UniversityPsychology
Frequently Asked Questions about Julie Barys
What company does Julie Barys work for?
Julie Barys works for B&c Consulting
What is Julie Barys's role at the current company?
Julie Barys's current role is High Performance Team Builder | Technology and Innovation Champion | Data Driven Strategist.
What is Julie Barys's email address?
Julie Barys's email address is ju****@****msn.com
What is Julie Barys's direct phone number?
Julie Barys's direct phone number is +130352*****
What schools did Julie Barys attend?
Julie Barys attended Purdue University.
What skills is Julie Barys known for?
Julie Barys has skills like Strategic Partnerships, Strategy, Marketing Strategy, Competitive Analysis, Product Marketing, Segmentation, Strategic Planning, Direct Marketing, Cross Functional Team Leadership, Business Development, Leadership, Management.
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