Julie B. Email & Phone Number

New Braunfels, Tx, Us

Austin, Texas, Us

After acquiring this home business, I revamped its brand and operational functions to improve competitiveness against leading companies in the health and wellness industry. This entailed leading new product development, expanding into global markets, and revitalizing the customer experience. All in all, this turned a small-scale, referral-based business into a multimillion-dollar enterprise within 4 years. As a result, our products consistently achieved #1 rankings in multiple categories on Amazon. Another noteworthy contribution I made was related to customer experience enhancement. I improved customer convenience by guiding the end-to-end transformation of the website design and product packaging. In addition to this, I identified unique customer needs by orchestrating customer focus groups and surveys. Lastly, I onboarded FDA-certified staff to build credibility regarding our products’ safety.Currently, I am founding the brick-and-mortar segment of this business and strategizing retail distribution.SELECTED ACCOMPLISHMENTS:- Expanded product portfolio by seven times within four years.- Increased profit margin by 10% and sales by 300%.- Retained 50% of customers by launching the “subscribe and save” feature.- Successfully sold to new owners!Key

Newark, Nj, Us

In this position, I directed the relaunch of Panasonic in the U.S. consumer electronic space. To do this, I streamlined collaboration with the parent company, rolled out employee development initiatives, and identified profit growth opportunities.When I joined, the company was doing extremely well on the business-to-business front. However, B2C sales had not been able to achieve revenue targets for the last 15 years. I turned the situation around by cutting down fixed expenses by 40%, championing product portfolio expansion, and spearheading the launch of several products. As a result, we broke even and met our revenue goals for the first time in 15 years just in my first year of joining.A major challenge we faced during the relaunch was driving sales growth for consistently underperforming Japanese products. I identified the root cause of this underperformance was that the products did not align with the needs of the American consumer electronics market. I mitigated this problem by traveling to Japan and educating product teams on American buyer preferences. SELECTED ACCOMPLISHMENTS:- Won Distinguished Fellow Award from the UW E-Business Institute of Madison.- Doubled sales on Amazon by directing sales team development.- Promoted workplace diversity as the first female President of the company.Key

El Segundo, Ca, Us

Here, I was hired to build our company’s digital strategy from the ground up to reduce our complete reliance on infomercial branding and website for sales. Additionally, I grew the customer base by driving market penetration and won partnership opportunities with high-end retailers, such as Sephora. One of my significant contributions here was to establishing an online presence for our company. I did so by leveraging relationships with Google and YouTube staff and partnering with A-list celebrities for promotional activities. I also spearheaded mobile app revamping and SEO initiatives. Consequently, I boosted e-commerce sales by 50% and drastically increased the mobile conversion rate.SELECTED ACCOMPLISHMENTS:- Boosted online customer reach to 70%.- Created a unified e-commerce platform within seven months by overseeing the transition to Demandware.- Achieved high website ranking on the first page of Google’s search results.Key

Richfield, Minnesota, Us

Owatonna, Mn, Us

Minnetonka, Mn, Us

Chantilly, Va, Us

Minneapolis, Mn, Us

Bs, Business / Marketing

Mba, Marketing, Business

General Lines Agent, Life, Accident, Health And Hmo

Awareness Training - Webce

Education record

Webce Certificate Of Completion

Annuity Suitability &Best Interest