Julie Bennett Email & Phone Number

Paihia, Northland, New Zealand

New Zealand

Managing the business across New Zealand, Australia and Malaysia, I lead a talented international team of marketing experts, working collaboratively with clients to build strong marketing strategies to grow their business, stay up-to-date and share best practice.Prominence is the leading marketing agency for the recruitment sector, providing: Outsourced Marketing Delivery & Strategy; Digital & Social Advertising; Brand Identity & Design; Website Copy Writing; and an Online Salary Survey Checker Tool.

Auckland, New Zealand

• Develop and manage client marketing strategies• Leverage our talented team of social and digital marketing specialists, designers and writers to deliver successful outcomes• Analyse performance, optimise campaigns and report on results

Auckland, New Zealand

Accordant NZ is NZ’s largest recruitment company.My role:• Develop integrated marketing plans aligned with strategic direction and marketing goals• Monitor quantitative and qualitative analysis of customer segments to create multi-channel content plans• Manage digital marketing strategy including content, campaigns, website, blog, social media platforms, SEO and EDM communications• Measure performance of digital activity, optimise and report on effectiveness

Auckland, New Zealand

• Manage and implement Digital Marketing Strategy• Develop and lead Social Media Strategy• End-to-end execution of digital marketing, including ideation, media planning, collateral creation, SEM, measurement and analysis• Implement digital attribution modelling• Optimisation across digital channels

Auckland, New Zealand

• Manage key campaigns across advertising, PR, content, direct and digital from briefing through to implementation and measurement • Oversee digital marketing including website, microsite design, SEM, display ads, competitions and social media messaging, measurement and reporting

London, United Kingdom

• Develop marketing and brand strategies to raise the global profile of the Business School• Manage online advertising and social media campaigns• Lead digital marketing/social media team, and line-manage Marketing Coordinator• Budget management, including tracking, reconciling and reporting • Manage market research projects

London, United Kingdom

• Develop and implement marketing & communications plans• Project management of digital Research events• Content creation and dissemination, including videos, podcasts and blogs• Manage integrated advertising campaigns and social media• Plan and implement the refresh of the Business School’s website, evaluate key metrics, and optimise content and navigation for the user journey• Champion consistent visual identity internally and externally, including coordinating the production and implementation of a new visual identity

New Zealand

• Managed The University of Auckland’s social media presence through major forums such as Facebook and YouTube, including writing the University’s social media strategy and plan• Manage and regulate the University style guide and branding policy• Second-in-command organising University-wide recruitment events such as Postgraduate Information Week and Courses and Careers Day• Organise the production of videos and art direct photo shoots

New Zealand

• Manage a portfolio of marketing campaigns and market research• Develop concepts for advertising and promotional materials• Write newsletters, flyers, press releases and advertisements• Monitor and update company and third party websites• Assisted in the roll-out of the new Hilton Lake Taupo hotel

Master Of Business Administration (Mba), 3.75

International Exchange Programme (During Bba), Marketing

Bachelor Of Business Administration (B.B.A.), Marketing, 3.9