Julie Bertoli Email & Phone Number

Us

Plan and Execute Strategic National Level Events:Lead the planning and execution of B2B events, including sales conferences, product launches, retailer roundtables, trade shows, and client appreciation events.Develop comprehensive event strategies aligned with organizational business goals and objectives, brand guidelines, and target audience preferences.Implement robust project management processes and tools to ensure efficient event execution, adherence to timelines and manage budgets throughout each project's lifecycle.Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure seamless integration of event objectives and messaging.Establish and maintain relationships with key stakeholders, sponsors, and industry partners to enhance event visibility and support.Mentor and coach team members, providing guidance, feedback, and professional development opportunities to foster growth and success.Conduct event retrospectives and reports to evaluate results and build institutional knowledge.

Us

Project Manager of all marketing campaigns/events; logistical support, analytics, planning process, and scalable solutions in the USA market Mentored Marketing Operations team through coaching, execution, and relationship building with cross-functional stakeholdersSupervised multi-million dollar marketing budgeting of process and disciplined spending alongside marketing leadershipWorked with leadership to execute a full year marketing calendar to support brand and product moments Built and improved cross-functional partnership strategies by leveraging Atlassian programs, Confluence and Jira. Analyzed and aligned project needs with available resourcing, cross-departmental business objectives and broader marketing strategies

Us

Develop and implement comprehensive event strategies for product launches, internal go-to-market meetings, and product meetings to support product rollouts and sales enablement efforts. Coordinate distributor meetings to strengthen partnerships, communicate product updates, and drive channel sales strategiesPlan and execute end-to-end event logistics, including venue selection, vendor management, budgeting, and on-site coordination.Collaborate with regional teams and external partners to identify event opportunities, secure venues, negotiate contracts, and manage budgets.Create compelling event concepts and themes that highlight the unique features and benefits of our products, engaging attendees on both emotional and practical levels.Oversee the production of event materials, such as invitations, presentations, signage, and promotional collateral, ensuring consistency and alignment with brand guidelines.Support Public Relation team in the coordination media relations and press activities surrounding product launches, including press releases, media kits, and media briefings.Implement pre-event and post-event marketing campaigns to drive attendance, generate leads, and maximize ROI.Manage event budgets, track expenses, and provide regular reporting on event performance and ROI.Evaluate event success through post-event surveys, feedback analysis, and KPI measurement, identifying areas for improvement and optimization

Us

New York, Ny, Us

Responsible for developing and modifying advertising sales plans and related packages. Develop proposals, presentations and packages to address the priorities and preferences of assigned market segments. Supports team and Account Manager(s) by researching, organizing and conducting presentations; making pitches; prospecting new clients; creating and providing sales materials; and assisting in closes.

New York, Ny, Us

Manage online advertisement accounts for XFINITY.com for the San Francisco, Sacramento, Fresno markets.Support Account Executives during the booking process from conceptualization; order entry; monitor campaign for effectiveness, pacing and offer opportunities for optimization; creative set up and occasionally design; all the way through to end of campaign reporting.Support supervisor by cross checking monthly revenue to maintain balanced budget.Produce PowerPoint customer care reports for end of online campaigns for Account Executives. Actively training Sales Account Coordinators on order entry and process for online advertisement creative productions. i.e. Banner Ads, Flash, In Banner Videos.Worked extensively with BMC Remedy Action Request System, Mixpo - Multi-screen video ad platform, Liquidus Bannerlink, and Open AdStream Management System.Experience with using Google Analytics, Google Ad words, and URL builder.Proficient with Microsoft Office: Word, PowerPoint, Excel, Outlook, Publisher, and Dynamics CRM.

Develop and implement all events/fundraisersCreated hands-on approach to develop marketing strategy and communication plan for attracting donors and families including; print advertising, web content, social media, public relations and development of marketing materials.Event manager for all creative business projects; project set-up, regular follow-ups, processing invoices with Administrative Assistant and responsible for completing tasks in a timely fashion.Design and develop marketing materials, e-blasts, website, and social media – extremely comfortable with the technology to complete these tasks independently.Developed and implemented multiple social media strategy plans.Distinguished community relations with media partners for events and business achievements.Developed and managed database for over 5,000 donors, volunteers, and family on Zoho CRMDevelop performance metrics (internal & external) to track and monitor marketing and communications efforts

Keaton Raphael Memorial is a non-profit that supports children with cancer and their families by providing emotional, educational and financial support, while increasing awareness and funding research toward a cure.Assist in the planning and implementation of special events, such as fundraisers.Assist Marketing Director with advertising, promotions, and online social networking.Organizing and update organization document publications and testimonials.Conduct research to be complied and data entry to organization documents, and presented to supervisors.Maintain confidentiality with clients, staff and organization information.Interactive with clients, volunteers and visitors.

West Sacramento, Ca, Us

Activation of all in-game promotions Auditing signage in the ballpark and updating as necessaryAssisting clients with set-up and execution of concourse eventsAuditing and managing all game-day activities to ensure that corporate partner elements are executedCollaborate with multiple departments in the organization including Promotions, Marketing, Operations, Guest Services, and Events and Entertainment to ensure that corporate partners’ messages are accurate and effective Special Project in 2010: Implementation and management of the Sutter Health Baseball Field Makeover Program (January through March 15th)

Awarded Associated Student Bookstore Employee of the Month, June 2009 for demonstrating excellent customer service.Demonstrated attention to detail while merchandising of sales floor displays.Implemented price changes, and handled monthly return of all defective merchandise.Effectively communicated to buyer concerning discrepancies and problems. Supervised merchandise department in buyers absence, including supervision of employees and communication with upper management. Trained and prioritize duties of student stockers.Managed concessions sales by selecting merchandise, pricing, setting up of displays, returning merchandise to store stock, and recording sales in database at the end of the season.

Memphis, Tn, Us

Event Committee Co-Chair Coordinated fundraising event for over 2000 participants with an executive team. Conducted weekly meetings with executive board, advisor, co-chair, and committee.Created and developed décor to meet theme by researching and purchasing decorations.Managed and coordinated volunteers' event-day-of schedule and duties while recruiting, training, motivating and evaluating the performance of volunteers at event.Communicated committee questions and problems to advisor.Set up, monitored details during actual event, and tore down event.

Purchased and developed décor and entertainment. Implemented green standards for sustainable event.; Assisted with the coordination of the holiday dance for persons with developmental and physical disabilities. Planned and implemented event by purchasing décor, food and beverage, hired DJ.Created flyer and event evaluation form for participants. Supervised volunteers.Monitored event guest registration, photo booth, and snack bar.

2010 Bachelor Science, Recreation Administration, Special Events And Tourism

Education record