Designed, built, and transitioned the organization's website, adding functionality like accepting donations online. Worked with design agency to create and implement a brand identity, including logo, palette, fonts, brand personality, copy, etc.

Group formed to save democracy through local organizing. Built website, MailChimp list, and social media presence. Doubled number of contactable voters in first year.

[Acquired in 2020.] Tweed Wolf is a consumer technology company committed to solving the all-too-common problem of having thousands of digital photos you never look at. Launched in 2015 and headquartered in NYC, our creative talent uses proprietary software to create beautiful, meaningful photo albums treasured by our happy customers. Our products have appeared in Real Simple, Martha Stewart Weddings, Refinery 29, The Meredith Vieira Show, and more.

>> Stern – Teach strategy and its practical application across industries andfunctions. Demonstrate the latest and best digital technologies that help turnstrategy into action.>> Tisch School, ITP – Mentor for first Lean Start Up course at NYU’s ITP. Guidestudents in bringing their digital startup ideas to life in order to gain customersand investors.

The Leadership Council members of MJFF are advisors and ambassadors to the Foundation providing leadership, financial support and strategic insight about how we can more effectively advance progress toward a cure.

>> As the steward of the American Express Small Business brand: OPEN, Julie was responsible forpositioning and communications to OPEN’s customers and prospects. She ledprograms such as Small Business Saturday. The movement, which encouragesconsumers to shop small, began on Facebook and spread virally across thecountry in just weeks, driving significant lifts in sales for small businesses on theSaturday of Thanksgiving weekend.>> As well, Julie developed campaigns like “Start Booming” for digital, TV, radio,and print for which she won a Clio advertising award among other accolades. Her team alsomanaged OPEN’s communities on Facebook and Twitter.

>> Julie managed the P&L for the portfolio of credit cards that American Express offers to small business owners. Julie was responsible for overall P&L management, product line strategy, new product development, key partnerships, and customer experience for OPEN Credit Cards.>> During her tenure, Julie launched the fastest-growing card in American Express OPEN’s history as well as premium-margin co-brand cards with Costco, Starwood, and JetBlue.

Led strategy projects in publishing and new media with the goal of driving P&L growth through gains in revenue and efficiency. Took offline companies online through building ecommerce engines and driving customers to the web.