Insights / Brand Platform / Storytelling / CopywritingRécit accompagne les marques dans leur(s) (r)évolution(s), leur développement et leurs trames narratives à travers des lignes de récits cohérentes et ancrées dans le monde contemporain.Récits contemporains /Récit des tendances sociétales et des comportements de consommateurs=> pour déterminer les grandes histoires contemporaines en jeu et être en adéquation avec celles-ci.Récits fondateurs /Plateformes… Show more Insights / Brand Platform / Storytelling / CopywritingRécit accompagne les marques dans leur(s) (r)évolution(s), leur développement et leurs trames narratives à travers des lignes de récits cohérentes et ancrées dans le monde contemporain.Récits contemporains /Récit des tendances sociétales et des comportements de consommateurs=> pour déterminer les grandes histoires contemporaines en jeu et être en adéquation avec celles-ci.Récits fondateurs /Plateformes de marques : mission, promesse, ADN, valeurs, territoires (esthétique et sémantique, références)=> pour établir un cadre narratif unique, authentique et pérenne.Récits appliqués /Toutes les histoires autour des marques en lien avec son ADN : concept produit, campagne de communication, dossier de presse, rédactionnel…=> pour raconter concrètement la marque, du produit à la communication, sur tous les supports. Show less

360 planning (communication, digital, marketing, retail) on fragrances launches- Product launches calendar- Development of new commercial animations on key business moments (Holidays, Valentine’s day) - Organization et follow-up of the communication campaigns : narrative, brief to the creative studio in Stockholm for production content and to guests contributors (photographers, artists, directors), copywriting, shooting and post production- Brand content organization and… Show more 360 planning (communication, digital, marketing, retail) on fragrances launches- Product launches calendar- Development of new commercial animations on key business moments (Holidays, Valentine’s day) - Organization et follow-up of the communication campaigns : narrative, brief to the creative studio in Stockholm for production content and to guests contributors (photographers, artists, directors), copywriting, shooting and post production- Brand content organization and rationalization: assets hierarchy by distribution channels, communication calendar (social media grid, newsletters, PR)- Media planning: paid social, online and offline, paid partnerships (New York Times et Nowness pour Mixed Emotions)- PR : gifting, seeding, influence- Follow-up of local adaptation and execution on the market worldwide (local activation, eventing, store opening…) Show less

Brands: Nina Ricci, Paco Rabanne, Jean-Paul Gaultier, Carolina Herrera, Prada, Valentino, Comme des Garçons.- Brand strategy : brand platforms and strategic recommandations on product lines (product development, range extensions, portfolio rationalization)- Concepts: proposals of all-inclusive fragrance concepts (insight, universes, design, packaging, communication, digital)- Strategic planning: trend watching, social insights, emotional territories, creative forecasting.-… Show more Brands: Nina Ricci, Paco Rabanne, Jean-Paul Gaultier, Carolina Herrera, Prada, Valentino, Comme des Garçons.- Brand strategy : brand platforms and strategic recommandations on product lines (product development, range extensions, portfolio rationalization)- Concepts: proposals of all-inclusive fragrance concepts (insight, universes, design, packaging, communication, digital)- Strategic planning: trend watching, social insights, emotional territories, creative forecasting.- Strategic studies for the group (new acquisitions, market trends) Show less

Clients: LVMH, L’Oréal, Vichy, Maybelline, Schwarzkopf, Henkel, Reebok, Celio, Kiabi, Who’s Next…- Consulting in Beauty, Man and Woman Ready-to-wear, Accessories: strategic recommendations on positioning, brand identity, collection (organisation, style, product)- Prospective studies (presented through international conferences): • Sustainable Lab (July 2009): tools for a long-lasting growth• Post Crisis Luxuries (July 2010): new luxury territories

- Sales analysis (6 M€), competitor’s analysis and benchmark- Creation of the collection for different lines (about 250 models)- Recommendations and follow-up of material purchase, direct negotiation with suppliers for special products, creation of technical files with the model maker

- Product development follow-up in coordination with the design, quality and production departments- Creation of argumentative and product description tools for the sales force- Sales analysis, competitor’s analysis, benchmark