Having held strategy, marketing, and operations positions at book publishing powerhouses, such as HarperCollins, Simon & Schuster, and Disney Publishing Worldwide, and Open Road Integrated Media, I've got solid experience in content development and monetization. Clients include: Cision US, Alcoholics Anonymous, Saudi Research and Media Group, NYU Center for Publishing, Council for Economic Education, Storywise.ai, Proof TechnologyIn my consulting practice, I work with media companies, publishers, brands, and nonprofits to optimize workflows and metadata, grow audience and reach, develop messaging and branding, and capitalize on content. Since launching Blattberg Media, I've been a strategic advisor to the Book Industry Study Group and serve as Co-President Emerita of the Women’s Media Group and Managing Director of Gotham Publishing Solutions.MARKETING & COMMUNICATIONSWebsite developmentMulti-channel content strategyVisual and verbal brandingSocial media coaching and email marketingEvents planningBUSINESS STRATEGYGrowth planningResource allocationBrand extensionsRevenue streamsMarketplace positioningOPERATIONSProcess engineering Workflow optimizationMetadata excellenceDigital product developmentProject management

In this executive role at Open Road Integrated Media, a digital content and marketing company, I wear several hats to drive the business forward.In the realm of Product Development, I have conceived of, launched, and developed successful programs, including Early Bird Books, a consumer-facing daily-deals newsletter, and also a line of short-form ebooks, designed to meet consumer demand, that align with the interests of Open Road's audience, and drive high-margin revenue.As efficiency is critical to the operations of any organization, I've led cross-functional teams on a number of projects that involve the cleanup, storage, and optimization of data and metadata, for internal use and to foster greater discoverability of books, authors, and the high-quality digital content we produce.With a holistic view of the business and a keen understanding of the power of presentation of information, I've spearheaded the launch of Open Road's corporate website, our calling card to the digital world, and have taken the lead on various B2B initiatives: external announcements, board management and communication, and internal messaging. Let's talk about data-driven decision-making, top-notch content development, process creation and change management, branding and communications, and the problems that need to be solved.

As Director, Marketing Content, I'm responsible for the company’s corporate-branded social media, and leading the development of strategies, products, and programs to increase digital reach for house authors and brands. A book-industry veteran, I work closely with internal marketing teams — locally and globally — to craft messaging and create platforms that foster discoverability and conversations around all things bookish.Standing at the crossroads of digital, editorial, and marketing, I'm a self-proclaimed Twitter junkie, social media evangelist, verbal alchemist, data enthusiast, communications philosopher, storyteller, reader, and author; I dream in keywords, count my clicks, and watch my Klout score.My skills include:* Seeing the potential of exploiting content, at scale* Editing, copyediting, SEO, and writing* Thinking big and focusing on the details* Planning, organizing, and scheduling* Communicating (in 140 characters or more!)* Creating new ways to promote HarperCollins and its authors* Having a sense of humor—and knowing when to use itMy portfolio includes:Social Media: growing a highly engaged audience, driving awareness and sales, collaborating with internal partners; Tweeting as @HarperCollins; also responsible for Facebook, Tumblr, Pinterest, YouTube, LinkedIn, and Google+ corporate profiles; broadcasting social content via BuzzFeed (more than 3 million pageviews in first 2 months; first book publisher to rock the platform).Metadata: commissioning, editing, and publishing SEO-friendly copy from freelance resources; teaching staff and authors about best practices; advising the transformation team on future processes and tools to foster discovery of our content; participating in BISG metadata committee.HarperCollins.com: product owner of corporate website—content and platform development.AuthorAssistant: product owner of proprietary CMS to capture content from authors for publishing online and via syndication.