Julie Rogers Email and Phone Number

Collective 54 is the first community exclusively for founders of professional services firms where members make more money, make scaling easier, and make an exit achievable.As Senior Director of Gatherings I lead our in-person gatherings including the Founders Summit and Regional Chapter Gatherings.

As Senior Director of Account Management, I was responsible for delivering value to members by ensuring they leverage all available Collective 54 resources to achieve their desired outcomes as they grow, scale, and exit their professional services firms.

Thematiks is the world's first and only expert-led executive insight exchange. We connect cutting-edge thought leaders and their insights with executives around the world to tackle complex business and social challenges. The Thematiks app and web platform provide a new way to dive deeper into the content that is important to business leaders. As Managing Director of this startup, I have several responsibilities ranging from the development of the original brand strategy to acting as an editor and advisor to our expert strategists. • In our pre-launch phase, I managed several go-to-market activities such as website development, creation of the brand strategy, visual identity, CRM setup and integrations and digital platform design.• Manage thought leaders and C-suite practitioners from organizations such as SDA Bocconi, McAfee and the World Economic Forum to produce original content shared on the Thematiks digital platform.• After our initial launch, I led the creation of our social media strategy as well as paid advertising on LinkedIn and Google.• I actively source content for our strategists and edit their original content to ensure it is engaging and adding value to subscribers of the platform.

AREA 17 is an independent digital product agency with studios in Paris and New York founded in 2003. AREA 17 specializes in responsive websites and mobile apps for content, community, commerce, and culture. The agency takes an interdisciplinary approach to problem-solving and place a strong emphasis on craft in every detail from design to code. As Director of Partnerships, I was responsible for all new business development. I managed the inbound sales pipeline and the outbound sales strategy. • Led cross-disciplinary internal teams to create winning project proposals and pitches, securing new contracts and exceeding the$8MM annual revenue target. • Elevated our proposals to establish the agency as a true business partner for long-term success rather than a traditional finite vendor relationship. • Nurtured and grew relationships with new client prospects across eclectic industries to achieve partnerships with companies such as Clinique, The Getty, the Council on Foreign Relations, and Columbia Business School.• Redesigned and streamlined the proposal creation process by finding efficiencies to reduce the time spent by individual team members on each proposal.• Built a strategy for introducing the agency’s ongoing retainer program earlier in each engagement, ensuring long-term recurring revenue even past the project completion date.• Designed and managed weekly reports and revenue forecasts for the leadership team, as well as managed digital tracking tools for sales pipeline• Initiated first outbound sales strategy and execution plan• Worked closely with executive team to define and successfully execute company growth strategies

World 50 is the premier resource for senior executives from globally respected organizations to privately and candidly share ideas, solutions and collaborative discovery. The World 50 community represents more than 1,700 senior executives from 500 globally respected companies 27 countries and six continents. Membership provides unparalleled access to world-class gatherings as well as year-round peer-to-peer and team-to-team collaboration, delivering insights found nowhere else. Intimate participation with remarkable practitioners and expert thinkers creates a candid dialogue on leading and growing significant enterprises in a global economy.Asked to return as a leader on a revamped Member Insights team with a new initiative to create impactful content that increases the value of the membership. As a leader, I managed content strategy and execution across several function-based communities of C-suite executives – Digital 50 (chief digital officers), Strategy 50 (chief strategy officers) and Supply Chain 50 (chief supply chain and logistics officers).• Created and led an evolving strategy to increase engagement among members through content across World 50 communities• Analyzed and synthesized trends across the Fortune 500 through interviews with business leaders• Cultivated and maintained relationships with internal team and external partners to deliver high value content• Sourced and interviewed experts from academia, venture capital and startups to discover trends relevant to business leaders• Designed and produced high impact content and insights for C-suite leaders based on research-based evaluations• Produced and hosted VC Connect, a monthly content series for the World 50 membership exploring different approaches to external innovation, venture capital and startup landscape featuring VC partners and senior executives

World 50 Labs is one of the newest World 50 services designed to bring innovation into Fortune 500 companies through external partnerships and carefully curated programs. Each Lab is custom-designed around an organization’s innovation challenges.• Determined the objective and scope for each Lab based on an interview with the member• Researched and identifed leading innovators across multiple industries for programs carefully designed to solve innovation challenges in large corporations. Topics included: Which external innovation model is right for my organization? How should my organization prepare for the future of work? What does the future of manufacturing look like?• Manage the P&L, sales process, design, client relationship and engagement for each Lab

Expanded the development program Marketing 50 University to other functional communities and designed and led member benchmarking projects to deliver insights to membership.• Designed and led development programs for Enterprise 50 (chief information officers), General Counsel 50 and Revenue 50 (chief sales and revenue officers) in partnership with companies such as PepsiCo, Google, Caesars Entertainment, Domino’s Pizza and General Motors, Monsanto, eBay and the American Red Cross• Led benchmarking studies to share insights across communities for chief marketing officers, chief digital officers, chief revenue officers and heads of brand marketing • Leveraged content from benchmarking studies to drive conversations at live gatherings and one-to-one connections

Pitched, created and led the development program Marketing 50 University, a two-day program for direct reports to CMOs and led member benchmarking projects designed to drive additional value and increase retention of the 108 chief marketing officer members. • Designed and executed a membership-wide benchmarking study that included interviews with CMOs from companies such as Estée Lauder, General Mills, Intel, PepsiCo, UPS, Unilever and Xerox• Leveraged content from the benchmarking study to facilitate a live session out at the bi-annual Summit• Continued to oversee account management of the chief marketing officer community • Led the development of a senior associate assigned to support the chief marketing officer community

Responsible for account management, delivery of the member experience and renewal of approximately 85 chief marketing officers. • Built and maintained relationships with members and their teams • Coordinated member communications and connection activity, event management and registration for member gatherings• Engaged members in check-in calls to build a database of information used to propose strategic conversations between members• Proposed and led one-on-one member connections based on strategic business issues

Responsible for the planning and execution of 16 Summits, the premier offering of World 50 membership and 30 roundtable dinners per year. • Worked with all executive membership groups to design their summits and manage all vendor and speaker logistics • Partnered with member companies Nike, FedEx and Facebook to host Summits at their headquarters• Scouted appropriate venues in both domestic and international locations as well as managed special programs in Cannes, Shanghai and São Paulo