Julie Andersen Email & Phone Number

San Diego, CA, US

Greater San Diego Area

With a particular fondness for projects with purpose, delivered strategic initiatives to clients focused upon improving lives and the planet, bring a unique perspective and deep commercial capabilities to environmental and social causes.For a documentary production company: Developed and launched PR, brand and marketing strategy for global film release..

New York, NY

• Serving as Executive Director for the first eight years, responsible for campaigns, fundraising, brand identity, merchandising, media, digital, education, constituency management and outreach.
• Ideate and execute some of the most influential shark campaigns on the planet including making shark fin illegal for more than 160 million people (FinFree).
• Gain global awareness and support, securing features around the world in several outlets including The Sun, USA Today, ABC World News, The Washington Post, and Bloomberg.
• Started the ocean conservation non-profit in 2007, spending two decades swimming with sharks free of any cages to challenge perspectives and undercover in the heart of the shark fin trade exposing the issues driving.

Rancho Santa Margarita, California, United States

Draw upon decades of diving, marine conservation, marketing and brand experience to develop the big ideas that encourage everyone to explore, fall in love with, and in turn, protect the world beneath the surface.Amplify our shared ability to leave the world better than we found it by developing brand strategies and campaigns that make the wonder of the.

Rancho Santa Margarita, California, United States

Bring to life PADI’s purpose-driven mission centered around creating real ocean change and ensuring every person on the planet has the opportunity to actively explore, steward and protect our blue planet. Serve as the ultimate brand ambassador and evangelist for those committed to seeking adventure and saving the ocean. Responsible for creating and.

Rancho Santa Margarita, California, United States

Fueled by a shared passion for our blue planet, worked closely with PADI to create a new, purpose driven business model to bring about ocean change. Developed products, brand, marketing strategies, and supporting e-commerce platform to launch an ocean-first marketplace that offers water lovers the gear they need, made out of materials that result in real.

San Diego, CA

• Responsible for all aspects of marketing, brand and public relations for worldwide sporting goods organization, making SCUBAPRO the leader in the industry for luxury products.
• Relaunched the brand identity significantly increasing consumer awareness as well as revenue.
• Developed the industry’s first corporate sustainability program – SCUBAPRO Cares.
• Set the overall global vision and managed a global 12-person internal team and a seven-digit budget.
• Working closely with product development, designed and executed comprehensive new product plans and lines – from inception and consumer research to packaging and launch.
• Launched more than twenty new products – many of which were award winning, including the Red Dot award.

• Putting my media training and production background to work for the oceans - and specificall sharks. Have been featured in the following broadcast + movie productions as on-screen talent advocating for ocean change:
• Host, Underwater TV, 2008 - 2009
• Earth from Above, Nature’s Heroes, 2011
• Revolution, Documentary, 2012
• Seal Wars, Discovery Channel, 2012
• Operation Requiem, 2013

South Africa | United States

• Spearheaded the creation of purpose-driven media production company, focused on inspiring social and environmental change.
• Produced campaigns that changed marine conservation policies around the world.
• Managed and expanded multi-year client relationships developing programs, activations, and media for Sea Shepherd, PEW Environmental Trust, Sea Shepherd, Save Our Seas, and WildAid.
• Served as both a strategic and tactical resource in all engagements – with expertise in the area of program development, fundraising, production, content development and media.

New York, NY

• Managed key client relationships and a $4 million/yearly interactive solution portfolio for companies that included AOL, Citibank/Smith Barney, Ralph Lauren, and Time Warner.
• Served as the strategist, engagement and senior project manager, managing diverse teams of up to 30.
• Developed proprietary delivery methodology and proposal creation process.
• Expanded key clients into multi-million-dollar, multi-year accounts.
• Leveraged technology, media and internet expertise to create new business models and revenue streams for clients.

Chicago, IL

• Defined innovative digital strategies and interactive solutions for luxury brands, leading to a team of 40 and $7M in annual revenue.
• Responsible for defining strategy, managing multi-million dollar initiatives and securing client relationships and ensuring successful delivery.
• Developed scoping and project management methodologies to ensure in organization’s history, only one project was delivered late/over-budget.
• Certified spin-seller, sold over $15 million in accounts.
• Worked directly with senior executive management (CXX level) at Discover, Chrysler, Mercedes, Volkswagen, Audi, Chase, Saab, and Porsche.
• Established recruiting procedures, hired talent, trained, managed and mentored all team members.

Bs, Marketing

Education record

Bachelor Of Business Administration - Bba, Marketing