With a particular fondness for projects with purpose, delivered strategic initiatives to clients focused upon improving lives and the planet, bring a unique perspective and deep commercial capabilities to environmental and social causes.For a documentary production company: Developed and launched PR, brand and marketing strategy for global film release. Served as a media spokesperson for the movie, as well as the cause. Turned the audience’s passion for the film into a means to bring about change by developing supporting campaigns, educational materials, regional launch strategies, partnerships, and grassroots initiatives designed to encourage the newly inducted into meaningful action. For a global social non-profit: Developed purposed-based brand strategy, developed brand standards and built the tools and content to effectively roll out strategy and bring the brand’s purpose to life. Created content strategy, planned and produced lifestyle shoots - including art direction – to capture the brand essence through digital media. Developed, designed and executed product launch strategies. For a global conservation non-profit: Re-envisioned strategy, fundraising approach and campaigns to ensure maximum impact. Developed membership strategies to grow donations as well as level of involvement. Developed identity, marketing, media and e-commerce strategies to fuel campaigns and support the organization financially, ensuring its viability. Managed local community outreach and volunteer efforts.For a sporting goods company: Developed and launched an ambassador program geared towards inspiring those who love water to take action for our blue planet. Developed innovative, sustainable product strategies through comprehensive market and consumer research. Planned and produced lifestyle shoots including art direction to bring the brand strategy to life. Developed brand identity, guidelines and purpose-driven marketing campaigns.

• Serving as Executive Director for the first eight years, responsible for campaigns, fundraising, brand identity, merchandising, media, digital, education, constituency management and outreach.• Ideate and execute some of the most influential shark campaigns on the planet including making shark fin illegal for more than 160 million people (FinFree).• Gain global awareness and support, securing features around the world in several outlets including The Sun, USA Today, ABC World News, The Washington Post, and Bloomberg.• Started the ocean conservation non-profit in 2007, spending two decades swimming with sharks free of any cages to challenge perspectives and undercover in the heart of the shark fin trade exposing the issues driving their extinction.

Draw upon decades of diving, marine conservation, marketing and brand experience to develop the big ideas that encourage everyone to explore, fall in love with, and in turn, protect the world beneath the surface.Amplify our shared ability to leave the world better than we found it by developing brand strategies and campaigns that make the wonder of the underwater world accessible to all - from above and below the surface.Bring the purpose-driven PADI brand to life through authentic storytelling, immersive experiences, and aspirational, evocative imagery that goes beyond diving to reach new audiences.Lead PADI’s global PR team, leveraging both endemic and non-endemic media to fuel a worldwide movement to both seek adventure (below the surface) and save the ocean.Oversee PADI Media Group’s content and editorial staff to create aspirational content as well as a vibrant community of divers that are connected to the sport, the lifestyle, and the purpose of diving.Create ocean change by serving as the ultimate brand ambassador and spokesperson for PADI. As a thought leader, expand awareness of scuba diving, ocean conservation, and the PADI brand. Develop and execute holistic strategies to bring the PADI brand pillars to life. Create activations and forge strategic collaborations with like-minded organizations that bolster PADI’s brand equity through brand immersions and first-hand experiences and build passionate, independent advocates for ocean change.Participate in the strategic development and ideation of marketing, membership, growth and acquisition campaigns ensuring alignment with brand strategy, themes, voice, identity and guidelines.Evolve PADI’s brand identity + strategy. Define tone, voice, visual and creative direction, expressing PADI’s brand through strategic content and imagery that is best in class.

Bring to life PADI’s purpose-driven mission centered around creating real ocean change and ensuring every person on the planet has the opportunity to actively explore, steward and protect our blue planet. Serve as the ultimate brand ambassador and evangelist for those committed to seeking adventure and saving the ocean. Responsible for creating and evolving a brand that authentically conveys PADI’s purpose-driven mission through all channels and touch points through genuinely passionate, relevant, and impactful content. Lead purpose-driven PR efforts to secure 19 billion+ impressions in global media through creative activations, pitches and partnerships that all build awareness for underwater exploration and ocean conservation.Fuel the movement to create a billion Ocean Torchbearers, who are individuals passionately committed to our blue planet and creating ocean change by taking local action for global impact.Implement strategic storytelling that drives awareness and support to regional trail-blazers, passionate career divers, conservationists and activists committed to bringing about meaningful change. Develop brand strategies and purpose-driven campaigns that inspire people around the globe to experience, fall in love with and take meaningful action to save the oceans.Curate powerful visual and written content that is engaging, cinematic and conveys hope for our beautiful blue planet, evangelizing tone, voice, visual and creative direction for both B2C + B2B marketing.Serve as a media personality and passionate spokesperson, actively championing underwater exploration, marine conservation, purpose-driven travel and sustainability.Leverage and manage PR agencies around the globe, directing their efforts to ensure untapped segments are reached and new media relations forged, to further enhance storytelling efforts.Forge global partnerships and sponsorships on an ongoing basis that activate our purpose-driven brand.

Fueled by a shared passion for our blue planet, worked closely with PADI to create a new, purpose driven business model to bring about ocean change. Developed products, brand, marketing strategies, and supporting e-commerce platform to launch an ocean-first marketplace that offers water lovers the gear they need, made out of materials that result in real change. From rash guards made of retired fishing nets to towels spun from ocean-bound plastic, PADI Gear offers sustainable choices for those who want to buy better.Successfully envisioned, built and ran a multi-million dollar marketplace during the pandemic.Drove incremental revenue and CLV while supporting the PADI mission and purpose with eco-friendly product for keen water enthusiasts.Developed several limited edition, charitable collections, donating more than $42,000 to marine conservation organizations.Fostered partnerships with Discovery Channel, Klean Kanteen, Patagonia and other like-minded brands to broaden shared reach while increasing the ability for consumers to bring about change with their buying decisions.Developed purpose-driven brand and marketing strategy and executed B2C and B2B marketing campaigns across all channels.Created a platform for other brands that shared a similar ocean ethos, strengthening their ability to bring about change as well.Created and executed a sustainable product strategy that included JIT production as well as products made from upcycled, recycled and sustainable materials, resulting in the removal of 58,600 lbs of plastic from the oceans… and counting.Developed and launched innovative, purpose-driven products like first to market globally face masks made from ocean plastic, delivering over 5 billion in earned impressions.Led and executed product development, brand + marketing, customer acquisition, and product launches. Responsible for managing 6 regional Shopify sites and executing all e-commerce strategies.

• Responsible for all aspects of marketing, brand and public relations for worldwide sporting goods organization, making SCUBAPRO the leader in the industry for luxury products.• Relaunched the brand identity significantly increasing consumer awareness as well as revenue.• Developed the industry’s first corporate sustainability program – SCUBAPRO Cares.• Set the overall global vision and managed a global 12-person internal team and a seven-digit budget.• Working closely with product development, designed and executed comprehensive new product plans and lines – from inception and consumer research to packaging and launch. • Launched more than twenty new products – many of which were award winning, including the Red Dot award. • Planned and produced over 20 shoots to fuel authentic storytelling, rich content strategies and the creation of a cinematic brand identity.• Transitioned the organization into digital, growing the potential consumer base by seven digits.

Putting my media training and production background to work for the oceans - and specificall sharks. Have been featured in the following broadcast + movie productions as on-screen talent advocating for ocean change:• Host, Underwater TV, 2008 - 2009• Earth from Above, Nature’s Heroes, 2011• Revolution, Documentary, 2012• Seal Wars, Discovery Channel, 2012• Operation Requiem, 2013• Shark Land Documentary, 2015• Sharktacular, Shark Week, 2016• Megalodon: Fact vs. Fiction, Shark Week, 2018• Shark + Awe, Shark Week, 2018• Sharkwater Extinction, Documentary, 2019• Univision Jorge Ramos Shark Diving, 2019• Women at the Edge, 2019 • Sharkadelic 2, Shark Week, 2021• Sharkadelic 3, Shark Week, 2022• Shark Week Off the Hook, Shark Week, 2023• Caught! When Sharks Attack, Shark Week, 2024

• Spearheaded the creation of purpose-driven media production company, focused on inspiring social and environmental change. • Produced campaigns that changed marine conservation policies around the world.• Managed and expanded multi-year client relationships developing programs, activations, and media for Sea Shepherd, PEW Environmental Trust, Sea Shepherd, Save Our Seas, and WildAid.• Served as both a strategic and tactical resource in all engagements – with expertise in the area of program development, fundraising, production, content development and media.

• Managed key client relationships and a $4 million/yearly interactive solution portfolio for companies that included AOL, Citibank/Smith Barney, Ralph Lauren, and Time Warner.• Served as the strategist, engagement and senior project manager, managing diverse teams of up to 30. • Developed proprietary delivery methodology and proposal creation process.• Expanded key clients into multi-million-dollar, multi-year accounts.• Leveraged technology, media and internet expertise to create new business models and revenue streams for clients.

• Defined innovative digital strategies and interactive solutions for luxury brands, leading to a team of 40 and $7M in annual revenue.• Responsible for defining strategy, managing multi-million dollar initiatives and securing client relationships and ensuring successful delivery. • Developed scoping and project management methodologies to ensure in organization’s history, only one project was delivered late/over-budget. • Certified spin-seller, sold over $15 million in accounts. • Worked directly with senior executive management (CXX level) at Discover, Chrysler, Mercedes, Volkswagen, Audi, Chase, Saab, and Porsche. • Established recruiting procedures, hired talent, trained, managed and mentored all team members.