Julie Cates Email & Phone Number

Chapel Hill, NC, US

Chapel Hill, NC, US

Durham, North Carolina

Develop and manage go-to-market strategies to drive sales and engagement of new products and solutions in the large employer market. Developed our B2B thought leadership presence and various B2C initiatives to deliver an exceptional experience throughout the member lifecycle.

Content development and web-based project work on a freelance basis including websites, blogs, advanced content, calls to action promotions and management in WordPress and HubSpot, email marketing, special event management.

Cary, NC

• Received several awards and promotions and held the following positions at Dex One (formerly RH Donnelley): National Marketing Manager, National Sales - September 2007 to present; Brand Manager - August 2006 to.
• Led all aspects of Dex One’s national channel marketing campaigns to drive sales, brand preference and nurture partner relationships (develop brand advocates in the national sales community).
• In 2011, exceeded all 2H and YE stretch digital sales and satisfaction goals; attendance, subscription, open and click-thru rate measurements by creating and executing the successful marketing campaign, “Make Your.
• Successfully managed the integration of Dex (rebrand), DexKnows.com (new platform), and Dex One (emergence) rebranding efforts across all national sales channel and national customer touch points.

• Developed, authored, and supervised execution of integrated marketing communications strategies to launch new product offerings. Wrote brand strategies to launch or re-position company brands.
• Kept abreast of market trends, competitive business models, channel strategies, etc., in order to provide competitive intelligence, analysis and strategic direction to clients.
• Developed new business and managed existing accounts to increase agency revenues and client satisfaction.
• Accounts included emerging-growth technology companies (software development vendors, wireless application service providers, and Web integrators) as well as airport, banking and multi-unit retail.

• Developed and launched software offerings based on brand, segment, geography, and/or channel requirements in order to generate beyond-the-box (Aptiva and ThinkPad) revenue. Negotiated and managed strategic alliances.
• Managed Easychoice.com relationship marketing program in the US, Canada, EMEA including managing external strategic alliances; Generated repeat visits via bundled software offerings. Developed value propositions and.
• Wrote 2000 IBM Software Offerings strategy in order to consolidate division-wide software marketing initiatives, address long-term strategic needs, and reduce duplication of efforts across customer segments.

• Supported corporate marketing initiatives – corporate brand repositioning initiative and launch of new product line; Led external and internal communications launch of new corporate brand platform; Managed sports.
• Led corporate Internet development initiative (bcbsnc.com): researched and wrote business case, budget, and implementation plan; successfully led cross-functional team to launch Web site on time and within budget.
• Developed, launched and managed the following consumer and business-to-business programs: Blue Advantage direct marketing Web site; broker sales programs (travel award incentives, co-op advertising program, and Yellow.