I build and market test prep products that help professionals pass high stakes exams in accounting and finance.

I provided my clients with product marketing and management services, from strategic planning and market analysis to relationship management.• Managed global partnerships with publishers, training providers companies, professional societies.• Designed and implemented research initiatives that identify customer needs, emerging trends, and actionable market analysis.• Developed and delivered end-to-end webinar programs from topic ideation to SME recruitment to post-event follow up and conversion.

I managed the product marketing program for a suite of accounting test prep products, spanning the CPA, CMA, CIA exam markets, as well as CPE products. • Crafted and managed the execution of impactful annual marketing plans for multiple product lines that yielded 15% year over year revenue growth on average.• Managed a marketing budget that exceeded growth targets for the company. I meticulously tracked the ROI of each marketing channel to optimize spending and ensure maximum impact.• Spearheaded a content marketing program that transformed how prospects and customers engaged with our brand; informed, inspired, and engaged at every stage of the customer journey.• Analyzed customer data and market trends to drive continuous product improvements, prioritize content marketing messaging, and improve the customer experience, resulting in increased customer acquisition and value.• Cultivated strong relationships with strategic partners and governing bodies such as AICPA, IMA, IIA, and more, to ensure our offerings and messaging were always aligned with industry needs and standards.

In 2012, Efficient Learning Systems (ELS) was acquired by Wiley. I played a critical role in streamlining the integration of test products into a centralized offering and managing marketing strategy for the newly merged product line. • Developed and deployed annual marketing plans for the flagship product and managed a team of marketers to successfully achieve 25% year-over-year revenue growth on average.• Led website and e-commerce development, A/B testing, SEO, customer journey mapping, segmentation strategies, omni-channel marketing, and other digital marketing initiatives to achieve targets.• Leveraged data analytics tools such as Adobe Analytics and Google Analytics to analyze website and campaign performance and optimize marketing channels, resulting in increased ROI for the company.• Implemented a highly effective customer referral program that significantly increased market reach and drove a new lead conversion rate of 20%.• Presented quarterly and annual performance reports and recommendations to the executive team.

I led a team in the development and execution of a digital marketing strategy designed to drive rapid B2C revenue growth. Our efforts were aligned with overall business goals and delivered measurable results. • Performed comprehensive competitive analysis to identify opportunities, collaborating closely with product managers to effectively meet consumer needs and ensure product differentiation.• Developed and executed comprehensive project plans, including task lists, milestones, timelines, deliverables, and assigned responsibilities.• Pioneered a campus ambassador program that grew to include over 200 universities across the nation.

I leveraged my expertise to build a consulting business while raising my young family.• Led lead generation and nurture programs that doubled customer conversion rates.• Designed and implemented email marketing campaigns from conception to execution.• Created and managed PPC campaigns, targeting new audiences and optimizing ROI.

Developed and launched a popular multimedia site designed to promote tourism in the region. I secured advertisers and managed production projects for the website and tourism TV station.

Managed a team of website producers while also driving advertising revenue growth across a suite of successful tourism websites, including Sedona.net, Flagstaff.com, and GrandCanyon.net.