Julie Defilippo Email & Phone Number

New York, Ny, Us

Hartford, Connecticut, Us

Promoted to take on additional responsibilities, including overseeing onboarding, recognition programs, and external surveys.• Expanded employee engagement "Voice of the Employee" (VOE) initiative to include five focused teams and over 60 culture champions, leading to a 14% increase in employee satisfaction over a four-year period.

Hartford, Connecticut, Us

Transitioned to lead a cultural transformation initiative aimed at redefining workplace culture, enhancing employee engagement, and eliminated barriers to empower team members to perform at their best. • Received the prestigious "Living Our Values" award for exemplifying the company's core values through outstanding job performance and workplace behavior; selected as one of ten recipients from a pool of 1,900 employees.

Hartford, Connecticut, Us

Hired to rebrand company, and gain employee buy-in. Conceived and launched new corporate mission, vision and values in alignment with internal and external stakeholders to support present and future company direction.• Orchestrated comprehensive company rebranding initiative with a budget of $500,000, including new brand positioning, marketing materials, website redesign, internal /external collateral, and development of a new company vision, mission, and values that remain in place today.

Initially hired as a Marketing Manager and promoted to lead 2 professionals in organizing and piloting marketing strategies for all Propeller Aircraft lines, including advertising, branding, and account retention. • Received annual "Chairman’s Award for Innovation" in 2021 for demonstrating positive contributions in growth, innovation, and productivity.

• Repurposed existing mobile app to optimize sales and lead generation, resulting in a 129% boost in captured leads year over year at a single aircraft show.

Leverkusen, North Rhine-Westphalia, De

Recruited to guide and execute strategic and tactical solutions involving consumer advertising and promotional efforts. • Spearheaded one of the company's largest digital plans that delivered 7k trial driving coupons in only 2 months as part of a shift in messaging and creative development.

Advanced to coordinate all strategic marketing initiatives in Metro-New York space, representing 38% of Snapple’s national volume and 45% of profits. • Organized and implemented total marketing plan for Snapple’s #1 market in 2008, expanded Q1/Q2 volume by 7% in sales and +4% in profit.

Managed a $8.5M budget, while tracking and analyzing a full array of product performance data. Specifically chosen to coordinate numerous special product. • Revitalized brand and strengthened sales by 11% after fully redesigning bottle and label ; also saved $700k annually and enhanced overall company efficiencies.

Mba, Marketing

Bs, Finance, Marketing