Julie Gilbert

Julie Gilbert Email and Phone Number

Results-Driven Marketing Strategist & Leader | Revenue & Growth | Marketing Operations @ Vertical IQ
Julie Gilbert's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
Julie Gilbert's Contact Details

Julie Gilbert personal email

n/a
About Julie Gilbert

A results-driven marketing strategist & leader with over 20 years of experience in the software industry. Passionate about developing efficient and effective demand generation programs that result in revenue. Skilled in Sales, Software as a Service (SaaS), Demand Generation, Digital Marketing, Social Media, and Marketing Automation.

Julie Gilbert's Current Company Details
Vertical IQ

Vertical Iq

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Results-Driven Marketing Strategist & Leader | Revenue & Growth | Marketing Operations
Julie Gilbert Work Experience Details
  • Vertical Iq
    Vp Of Marketing
    Vertical Iq Mar 2022 - Present
    Raleigh, North Carolina (Nc), Us
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  • Freelance
    Freelance Marketing Consultant
    Freelance May 2020 - Mar 2022
    Due to the pandemic and family needs I have worked as a freelance marketing contractor working with multiple small B2B companies to help build marketing programs and optimize marketing operations.- Created and executed an Account Based Marketing plan in 45 days, including implementing and training the sales team on SalesLoft- Optimized the lead lifecycle and workflow between Salesforce and Marketing Automation (Marketo)- Executed on targeted campaign activities including email, PPC, other online advertising, social media, webinar planning and execution, events marketing- Analyzed performance at the tactical and campaign levels- Supported various sales teams with messaging, product education, market education, and objection handling resources
  • Switch Four | Worktrip
    Marketing Director
    Switch Four | Worktrip Feb 2020 - May 2020
    - Developed thought leadership positioning strategy for co-founders- Aligned marketing with product management, sales, customer success, and development to create a consistent marketing processes- Created customer-focused product messaging and assets including collateral, website, email, and social media campaigns
  • Zift Solutions
    Director Of Demand Generation
    Zift Solutions Oct 2016 - Feb 2020
    New York, Ny, Us
    - Managed demand generation team of 5 that was responsible for inbound lead follow-up, account-based marketing, paid search, email marketing, webinars, events
- Created integrated marketing campaigns that grew marketing influence sales pipeline from 40% to 80%
- Developed nurture campaigns to accelerate prospect movement through the demand funnel turning 85% of marketing generated leads to active sales opportunities
- Developed the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, and campaigns
- Defined, tracked and reported on performance metrics globally, using the data to continually optimize campaign performance
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  • Dude Solutions
    Product Marketing Manager
    Dude Solutions Jan 2016 - Oct 2016
    Cary, Nc, Us
    - Manage product launch activities cross-functionally, co-coordinating all projects and activities necessary to ensure successful rollout- Develop buyer personas & product briefing templates- Primary liaison between product development, marketing, sales and CSC for all Dude Solutions products and services- Achieved Level 3 Pragmatic Marketing Certification
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  • Schooldude
    Client Marketing Manager
    Schooldude Mar 2015 - Jan 2016
    - Managed a team that helped sales achieve 114% revenue growth year-over-year- Implemented reporting, allowing us to track and obtain 55% marketing-influenced revenue for the year- Developed positioning based on customer business needs, industry drivers and competitive dynamics- Drove high touch marketing programs that generated quality pipeline, moving prospects through the sales cycle and building customer loyalty- Worked with sales and client services to ensure that all sales and marketing programs had a common goal of increased sales and customer satisfaction- Achieved Marketo Expert Certification
  • Schooldude
    Revenue Marketing Associate
    Schooldude Sep 2013 - Mar 2015
    - Implemented Revenue Lifecycle allowing ongoing analysis and reports giving visibility into marketing activities and how campaigns tied to sales - results, program success and metrics (Marketo)- Defined and managed the lead workflow into the company’s sales and marketing automation solutions (Salesforce/Marketo)- Executed integrated marketing plans including offline programs, online programs, field marketing and events- Supported lead generation activities by managing project timelines, assisting with campaign creation/execution, segmenting audiences,delivering communications, and creating content- Developed formal marketing plans outlining marketing and database strategies, including: budget, audience segmentation, messaging/positioning, channel and touch strategies- Managed all components of integrated campaign development, internal alignment, implementation, measurement and evaluation
  • Sciquest
    Marketing Systems And Programs Specialist
    Sciquest Aug 2011 - Sep 2013
    Durham, Nc, Us
    - Execute lead generation campaigns including e-mail, search engine marketing, and onlineadvertising- Coordinate and promote monthly webinars with an average attendee rate of 50%- Manage the registration process for the annual customer and prospect conference, achieving 40%growth year over year for attendance- Create and implement the first ever mobile app for our annual customer and prospect conference, NextLevel- Define and manage the lead workflow into the company’s sales and marketing automation solutions (Salesforce/Eloqua/Marketo)- Responsible for the evaluation and migration of new marketing automation solution (Eloqua toMarketo)- Train marketing and sales team on marketing process and tools utilized to help targetcommunications with lead follow-up- Achieved Eloqua Product Master certification
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  • Rpath
    Marketing Programs Manager
    Rpath Mar 2006 - Jun 2011
    - Executed integrated lead generation campaigns including integrated elements of direct mail, telemarketing, email, search engine marketing, interactive web microsites, and online advertising- Negotiated, coordinated and promoted monthly webinar series with an average of 500 registrants per event and 40% attendee rate- Created and distributed monthly newsletter that highlights news, upcoming events and executive opinions- Defined and managed the lead workflow into the company’s sales force automation solutions (SugarCRM/Netsuite)- Planned and organized participation at industry events (user groups, virtualization and cloud)- Maintained and updated corporate website, blogs and social media sites- Managed and updated all marketing collateral- Lead the implementation of marketing automation solution (Pardot) and CRM solution (NetSuite)- Managed marketing budget
  • Formscape
    Marketing Programs Manager
    Formscape Sep 2003 - Mar 2006
    - Lead new initiatives in integrated campaigns including direct mail, telemarketing, events, and sales training- Responsible for the distribution and follow-up of all marketing leads- Assisted with the global implementation of a new CRM solution (NetSuite)- Organized and coordinated marketing activities with events program manager in European headquarters office located in Fleet, UK- Developed a program for the creation of regional user groups and customer advisory board
  • Formscape
    Events Program Manager
    Formscape Jul 2001 - Sep 2003
    - Generated $150,000 sales revenue through trade show activity- Reduced trade show travel and entertainment spend by 10% while controlling marketing budget of $750,000- Researched and provided recommendation for upcoming trade show participation; coordinated logistics of all FormScape events including securing booth space, design, structure, graphics, shipping marketing materials and equipment, as well as travel and lodging
  • Formscape
    Marketing Support Specialist
    Formscape Apr 1999 - Jul 2001
    - Coordinated annual partner conference with over 150 attendees- Developed staff handbook for all events- Implemented trade show procedures in European offices which included Fleet, Paris, Frankfurt, and Stockholm- Developed a procedure for and managed the submission and review of public relations activities including press release distribution, article submission, presentation submission, as well as press and analysts tour• Researched, recommended, and ordered all promotional items for marketing related events• Responsible for developing distribution and management procedures for marketing communications collateral
  • Schelling America, Inc.
    Sales Coordinator
    Schelling America, Inc. Jan 1999 - Mar 1999
    Us
    Coordinated logistics of all trade show activity for Schelling America including securing booth space, shipping marketing materials and equipment, as well as travel and lodging; prepared all sales quotes; managed sales database; participated in development of print advertisements.
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  • Cortex Vision Systems
    Marketing Coordinator
    Cortex Vision Systems Apr 1998 - Jan 1999
    Coordinated logistics of all trade shows including securing booth space, design, structure, graphics, shipping marketing materials and equipment, as well as travel and lodging; wrote and distributed press releases; managed sales database.

Julie Gilbert Skills

Lead Generation Marketing Automation Crm Salesforce.com Pragmatic Marketing Certification Marketo Eloqua Saas Marketing Digital Marketing Product Marketing Cloud Computing Integrated Marketing Ppc Go To Market Strategy Strategic Partnerships Sem Email Marketing Netsuite Sugarcrm Event Planning Adobe Creative Suite Online Advertising Sales Trade Shows Wordpress Advertising Sales Enablement Demand Generation B2b Marketing Enterprise Software Software As A Service Joomla Event Management Pardot Social Media Customer Relationship Management

Julie Gilbert Education Details

  • Appalachian State University
    Appalachian State University
    Marketing

Frequently Asked Questions about Julie Gilbert

What company does Julie Gilbert work for?

Julie Gilbert works for Vertical Iq

What is Julie Gilbert's role at the current company?

Julie Gilbert's current role is Results-Driven Marketing Strategist & Leader | Revenue & Growth | Marketing Operations.

What is Julie Gilbert's email address?

Julie Gilbert's email address is ju****@****ude.com

What schools did Julie Gilbert attend?

Julie Gilbert attended Appalachian State University.

What skills is Julie Gilbert known for?

Julie Gilbert has skills like Lead Generation, Marketing Automation, Crm, Salesforce.com, Pragmatic Marketing Certification, Marketo, Eloqua, Saas, Marketing, Digital Marketing, Product Marketing, Cloud Computing.

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