Julie Gilbert Email & Phone Number

Raleigh, North Carolina (Nc), Us

Due to the pandemic and family needs I have worked as a freelance marketing contractor working with multiple small B2B companies to help build marketing programs and optimize marketing operations.- Created and executed an Account Based Marketing plan in 45 days, including implementing and training the sales team on SalesLoft- Optimized the lead lifecycle and workflow between Salesforce and Marketing Automation (Marketo)- Executed on targeted campaign activities including email, PPC, other online advertising, social media, webinar planning and execution, events marketing- Analyzed performance at the tactical and campaign levels- Supported various sales teams with messaging, product education, market education, and objection handling resources

- Developed thought leadership positioning strategy for co-founders- Aligned marketing with product management, sales, customer success, and development to create a consistent marketing processes- Created customer-focused product messaging and assets including collateral, website, email, and social media campaigns

New York, Ny, Us

- Managed demand generation team of 5 that was responsible for inbound lead follow-up, account-based marketing, paid search, email marketing, webinars, events - Created integrated marketing campaigns that grew marketing influence sales pipeline from 40% to 80% - Developed nurture campaigns to accelerate prospect movement through the demand funnel turning 85% of marketing generated leads to active sales opportunities - Developed the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, and campaigns - Defined, tracked and reported on performance metrics globally, using the data to continually optimize campaign performance

Cary, Nc, Us

- Manage product launch activities cross-functionally, co-coordinating all projects and activities necessary to ensure successful rollout- Develop buyer personas & product briefing templates- Primary liaison between product development, marketing, sales and CSC for all Dude Solutions products and services- Achieved Level 3 Pragmatic Marketing Certification

- Managed a team that helped sales achieve 114% revenue growth year-over-year- Implemented reporting, allowing us to track and obtain 55% marketing-influenced revenue for the year- Developed positioning based on customer business needs, industry drivers and competitive dynamics- Drove high touch marketing programs that generated quality pipeline, moving prospects through the sales cycle and building customer loyalty- Worked with sales and client services to ensure that all sales and marketing programs had a common goal of increased sales and customer satisfaction- Achieved Marketo Expert Certification

- Implemented Revenue Lifecycle allowing ongoing analysis and reports giving visibility into marketing activities and how campaigns tied to sales - results, program success and metrics (Marketo)- Defined and managed the lead workflow into the company’s sales and marketing automation solutions (Salesforce/Marketo)- Executed integrated marketing plans including offline programs, online programs, field marketing and events- Supported lead generation activities by managing project timelines, assisting with campaign creation/execution, segmenting audiences,delivering communications, and creating content- Developed formal marketing plans outlining marketing and database strategies, including: budget, audience segmentation, messaging/positioning, channel and touch strategies- Managed all components of integrated campaign development, internal alignment, implementation, measurement and evaluation

Durham, Nc, Us

- Execute lead generation campaigns including e-mail, search engine marketing, and onlineadvertising- Coordinate and promote monthly webinars with an average attendee rate of 50%- Manage the registration process for the annual customer and prospect conference, achieving 40%growth year over year for attendance- Create and implement the first ever mobile app for our annual customer and prospect conference, NextLevel- Define and manage the lead workflow into the company’s sales and marketing automation solutions (Salesforce/Eloqua/Marketo)- Responsible for the evaluation and migration of new marketing automation solution (Eloqua toMarketo)- Train marketing and sales team on marketing process and tools utilized to help targetcommunications with lead follow-up- Achieved Eloqua Product Master certification

- Executed integrated lead generation campaigns including integrated elements of direct mail, telemarketing, email, search engine marketing, interactive web microsites, and online advertising- Negotiated, coordinated and promoted monthly webinar series with an average of 500 registrants per event and 40% attendee rate- Created and distributed monthly newsletter that highlights news, upcoming events and executive opinions- Defined and managed the lead workflow into the company’s sales force automation solutions (SugarCRM/Netsuite)- Planned and organized participation at industry events (user groups, virtualization and cloud)- Maintained and updated corporate website, blogs and social media sites- Managed and updated all marketing collateral- Lead the implementation of marketing automation solution (Pardot) and CRM solution (NetSuite)- Managed marketing budget

- Lead new initiatives in integrated campaigns including direct mail, telemarketing, events, and sales training- Responsible for the distribution and follow-up of all marketing leads- Assisted with the global implementation of a new CRM solution (NetSuite)- Organized and coordinated marketing activities with events program manager in European headquarters office located in Fleet, UK- Developed a program for the creation of regional user groups and customer advisory board

- Generated $150,000 sales revenue through trade show activity- Reduced trade show travel and entertainment spend by 10% while controlling marketing budget of $750,000- Researched and provided recommendation for upcoming trade show participation; coordinated logistics of all FormScape events including securing booth space, design, structure, graphics, shipping marketing materials and equipment, as well as travel and lodging

- Coordinated annual partner conference with over 150 attendees- Developed staff handbook for all events- Implemented trade show procedures in European offices which included Fleet, Paris, Frankfurt, and Stockholm- Developed a procedure for and managed the submission and review of public relations activities including press release distribution, article submission, presentation submission, as well as press and analysts tour• Researched, recommended, and ordered all promotional items for marketing related events• Responsible for developing distribution and management procedures for marketing communications collateral

Us

Coordinated logistics of all trade show activity for Schelling America including securing booth space, shipping marketing materials and equipment, as well as travel and lodging; prepared all sales quotes; managed sales database; participated in development of print advertisements.

Coordinated logistics of all trade shows including securing booth space, design, structure, graphics, shipping marketing materials and equipment, as well as travel and lodging; wrote and distributed press releases; managed sales database.