Led planning, cross-functional team, and execution of multiple high-profile events including; CES/IBS/Camex/PCBC/Overland Expo. Defined and gained C-level alignment to the business strategy for trade shows, content and digital marketing, SEO and social media.

Significantly increased sales of multiple product lines with key retailers and distributors through solid strategic planning and driving organizational alignment / built profitable new business with proprietary new technologies including IoT devices / focused on relentless pursuit of customer experience / digital marketing and social media capabilities • Developed the strategic plans for the category, gained C-level buy-in, led cross-functional team in executing plan• Increased the revenue of the Commercial product line 600% through new; packaging, dedicated product app and website, and Pro Desk sales. Business results drove Home Depot to increase store count from 50 to 500.• Launched an award-winning, high growth/profit product line with proprietary technology into the builder and retail channels through digital advertising and effective lead generation.• Achieved significant new business with existing key retailers through new product launches and online sale.• Achieved 50% growth at Amazon through new items and search optimization.

Managed high end, consumer-focused line of printers and $150M promotion budget for all printers. Broad responsibilities included new product launch at key retailers, annual budget planning, and cross-functional team management. • Led consumer segmentation and messaging approach for high-value consumers.• Managed the $150M promotion budget for all accounts and all printer products working closely with Sales and Operations.• Gained alignment to budget, product development and promotions with parent company HQ in Japan.• Launched radio and digital campaigns in support of new product launches.

Managed product lines for $150M, privately held global manufacturer of plumbing products. Broad responsibilities included new product development for retail and OEMs, annual business planning, cross-functional team management, and P&L accountability. • Company had no product pipeline; led concept development and introduction of new products resulting in immediate customer acceptance and projected sales of $20M over the next five years.• Company had no formal business planning process; with management endorsement, developed and implemented a solid business plan resulting in facilitating sales goal achievement ($155M) and profit performance (40%).• Set direction for cross-functional team involved in cost reduction projects resulting in 15-point profitability improvement.

Managed the $150M Snack Pack Pudding brand carving out a clear, compelling differentiation in a previously commodity driven product line, ultimately causing a key competitor to withdraw their product from the market.• Product had no clear point of difference and had become commoditized; identified a clear, compelling differentiation and developed a creative TV advertising strategy resulting in 31% increase in purchase interest and 7% volume increase.• Developed and implemented a product packaging re-design to improve shop-ability and graphics impact resulting in 15-point key consumption driver increase and 2-point market share improvement.• Product was losing share to a key competitor; developed and implemented an innovative marketing strategy resulting in 8-point market share improvement and return to market leadership within three months.

Optimized marketing mix to drive volume growth with reduced spending for Chunky Soup with $500M sales revenue. Shipments grew 4% with 10% cost reduction. Key responsibilities included TV advertising, PR and new product development.• Created and developed concept of Chunky Soup in microwaveable bowls; led cross-functional team in product development and execution resulting in $100M incremental revenue increase at 40% margin.• Provided concept and management leadership to 2003 Super Bowl PR event resulting in 65M media impressions, an 11% increase over prior year.• Developed strategic partnership with a nationally renowned food bank to execute retailer specific promotions in 29 markets resulting in 11% volume increase and $500K donation.

Responsible for package engineering of new products including design, development, qualification testing and manufacturing start-up. Developed the design of a new microwaveable product platform. Proved consumer and marketing acceptability of new designs through feasibility studies.

Managed the package development for current and new skin care products. Conducted and evaluated consumer testing. Innovative design gained a US patent. Developed a compliance enhancing package for new pharmaceutical product launch, compliance proven to increased 10% in clinical trials.