Julie Forrest Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Reporting to the VP of Sales, I guide strategy for Penguin Random House Canada’s young adult and children’s publishing division with the aim of achieving sales growth, gaining market share, and increasing brand visibility.• I work collaboratively and cross-functionally with publishing, marketing, and publicity; acting as a liaison between these divisions and our US and Canadian sales teams. • I determine Canadian and channel-specific sales goals required to meet divisional budget… Show more Reporting to the VP of Sales, I guide strategy for Penguin Random House Canada’s young adult and children’s publishing division with the aim of achieving sales growth, gaining market share, and increasing brand visibility.• I work collaboratively and cross-functionally with publishing, marketing, and publicity; acting as a liaison between these divisions and our US and Canadian sales teams. • I determine Canadian and channel-specific sales goals required to meet divisional budget requirements for all PRH children’s publishers while identifying key sales opportunities for achieving them (Tundra, Random House Children’s Books, Penguin Young Readers Group, PRH UK and client publishers including Candlewick Press).• I develop North American sales strategies for Tundra while working closely with the Marketing & Publicity Director to align M&P efforts with retail opportunities across all channels. • For Tundra, I also consult on multiple aspects of publishing process including title acquisition, positioning, design, production, and inventory management. Show less

Toronto, Canada Area

Responsible for strategic oversight of Digital Advertising, Social Media, and Digital Marketing campaigns.

Toronto, Canada Area

Served as member of senior management team for the Foundation supporting Canada's largest hospital for kids with disabilities.• Led the Leadership Giving team, responsible for strategic planning, HR management, setting departmental goals and management of expense and revenue budget.• Developed pipeline and marketing materials for $25M campaign to expand the hospital’s Research Institute, attracting an unprecedented number of 7-figure gifts.• Restructured the Leadership Giving… Show more Served as member of senior management team for the Foundation supporting Canada's largest hospital for kids with disabilities.• Led the Leadership Giving team, responsible for strategic planning, HR management, setting departmental goals and management of expense and revenue budget.• Developed pipeline and marketing materials for $25M campaign to expand the hospital’s Research Institute, attracting an unprecedented number of 7-figure gifts.• Restructured the Leadership Giving team and built processes, structure and accountability enabling team members to exceed individual goals.• Developed strategy and recruited the hospital’s first young professional cabinet, the Holland Bloorview Catalyst Council to raise awareness and funds in support of Holland Bloorview. Show less

Toronto

SENIOR PRODUCT MANAGER, MIRA BOOKS & DIGITAL STRATEGY (2015-2016)• Led team of 5 professionals responsible for driving ambitious revenue growth via brand strategy and innovative marketing campaigns.• Developed publishing and marketing strategies for Harlequin’s new Literary Fiction imprint, Park Row Books, growing year-over-year revenue by 122%.PRODUCT MANAGER, MIRA BOOKS & DIGITAL STRATEGY (2014-2015)• Launched BookClubbish.com, a new community for influencers.• Digital… Show more SENIOR PRODUCT MANAGER, MIRA BOOKS & DIGITAL STRATEGY (2015-2016)• Led team of 5 professionals responsible for driving ambitious revenue growth via brand strategy and innovative marketing campaigns.• Developed publishing and marketing strategies for Harlequin’s new Literary Fiction imprint, Park Row Books, growing year-over-year revenue by 122%.PRODUCT MANAGER, MIRA BOOKS & DIGITAL STRATEGY (2014-2015)• Launched BookClubbish.com, a new community for influencers.• Digital Strategy resource person for Harlequin’s trade publishing team.MANAGER, DIGITAL SALES & NEW BUSINESS DEVELOPMENT (2012-2014)• Stewarded and created custom strategies for key eBook vendors, including Apple, Kobo, Amazon Kindle, and Google.• Participated in pricing strategy, content strategy and digital business development.• Responsible for achieving eBook sales targets, sales analysis and key account management.• To retain authors in a competitive environment, with the Director of Author Engagement, designed and developed the Harlequin Author Network, an online portal for authors.MANAGER, EBOOK MARKETING (2011-2012)• Managed sales, marketing, merchandising and analysis of eBook products.• Developed and implemented marketing strategy of digital-first imprint, Carina Press.• Participated in strategic planning of eBook business initiatives and identification of business development opportunities. Show less

Toronto, Canada Area

MANAGER, E-BOOKS & E-PRODUCT DEVELOPMENT (2010 - 2011)• Managed eBook programs during a period of unprecedented growth.• Responsible for digital sales reporting, analysis, and keeping the rest of the company abreast on digital marketplace trends and developments • Launched direct-to-consumer initiatives including www.eReads.ca and eBooks newsletter.MARKETING COORDINATOR, DIGITAL SPECIALIST (2008-2010)• Stewarded strategic affiliate relationships with web partners such… Show more MANAGER, E-BOOKS & E-PRODUCT DEVELOPMENT (2010 - 2011)• Managed eBook programs during a period of unprecedented growth.• Responsible for digital sales reporting, analysis, and keeping the rest of the company abreast on digital marketplace trends and developments • Launched direct-to-consumer initiatives including www.eReads.ca and eBooks newsletter.MARKETING COORDINATOR, DIGITAL SPECIALIST (2008-2010)• Stewarded strategic affiliate relationships with web partners such as Rogers, Transcontinental and MSN with a view to long-term programs.• Introduced Random House to Twitter, developed social media best practices, and coached authors and employees. • Managed Random House Canada’s first Skype author event, bringing Paris to Toronto.• Built relationships with bloggers to promote Random House books. Show less

Master'S Degree, English

Cum Laude

Certificate, Digital Marketing

Certificate, Book Publishing Immersion

Bachelor Of Arts - Ba, English