Responsible for digital, brand, creative direction and marketing efforts for corporate initiatives and multifamily, office and mixed-use portfolio.Develop Marketing Campaigns Aligned with Business GoalsDigital Strategy - Optimize PPC campaigns, Google Ads, Paid Social Media, SEO Brand Experience - Earned Media, Reputation Management, Owned MediaCreative Direction and DesignCorporate and Property Event Planning and DesignLead Generation Tracking KPI’s and ROIData Analysis and Budget ManagementMentoring and Training Marketing TeamResearching and Implementing Industry TrendsOnboarding New PropTech and Automation Software Presentation and Reporting Vendor and Agency Management Project ManagementStreamlined Processes and Procedures

Designed multi-channel marketing materials and campaigns for B2C multifamily, B2B commercial, new business and corporate initiatives. Brand Strategy and Visual Design - Value-Add PropertiesAdvertising Campaigns - New Developments, Lease-UpsDesign Marketing Center Displays, Large Format SignageCurated, Produced, Edited Video Content Brand Awareness CampaignsNew Business Presentations and PitchesWebsite Design and OptimizationManage Brand AssetsEvent Curation and Design

Collaborated with creative in-house marketing team to create marketing materials for all lines of business.New Business Pitches and PresentationsBrand Identity PackagesOffering MemorandumsDigital Marketing Material

+ Independent creative consultant and hands-on designer.+ Focus on small businesses and startups+ Services include but not limited to: logo and brand development, websites, digital marketing, marketing collateral, illustrations/infographics, large format graphics, social media, apparel, trade show graphics, and book covers.

Developed company brand strategy and designed all marketing materials and expanded digital footprint including website, Facebook, LinkedIn, and Costar.Brand Development and OutreachManaged Media Opportunities/PRDesigned Email Marketing Campaigns Website Updates and SEO

+ Partnered with five account management teams within the agency to perform day-to-day operations including planning and scheduling shoots, client meetings and pitches. + Built decks for client presentations. Streamlined briefs consistent with FCB corporate identity.