Julie Gathercole Email & Phone Number

Toronto, Ontario, Canada

Victoria, British Columbia, Canada

Contract instructor in online Diploma of Public Relations teaching Public Relations Essentials and responsible for the redevelopment of that course in 2021.

Calgary, Alberta, Canada

Calgary, Canada Area

Contract instructor in Bissett School of Business teaching a variety of marketing and public relations courses to first to fourth-year students.

Calgary, Alberta, Canada

• Faculty member providing leadership, design, and delivery for a variety of marketing and management courses, including digital marketing, integrated marketing communications, and brand management.
• Deliver entertaining, educational, and engaging curriculum to facilitate learning, resulting in teaching excellence award nomination for 2017/2018
• Developed community-focused project where senior marketing students develop digital marketing programs to raise over $10,000 for local charities
• Redeveloped four marketing courses to add a digital component to support SAIT's commitment to graduating job-ready students
• Developed, with local community leaders, a diversity module for senior-level marketing students

Calgary, Canada Area

• Led team of seven in the development of communications for all United Way stakeholders, including media, board members, donors, volunteers, and staff. Responsibilities also included brand management, social media.
• Rebuilt and stabilized team during a period of 70% turnover while delivering Campaign Kick-Off and a campaign that exceeded all targets
• Provided leadership for 30 volunteers around United Way's largest outreach initiative Gen Next; engaging 1,500 new millennials and increasing funds raised by nearly 600%
• Led development of first print and digital annual report to measure community and collective impact
• Re-imagined and re-developed Women United, a group of female philanthropists focused on creating lasting social change

Calgary, Canada Area

• External communications lead in Alberta and Prairie Region challenged to build the TD brand locally and increase the profile of senior executives. Achievements included:
• Developed and implemented strategic communications and media plans to increase TD’s regional profile to support customer growth. This included a successful campaign around the 25th Anniversary of TD’s Friends of the.
• Oversaw the development of a regional social media engagement strategy for employees and promoted the use of social media channels among all staff
• Managed issues on behalf of TD, including branch closures throughout the Prairies
• Provided strategic advice and media training for executives and TD employees
• Supported Canada-wide public relations and communication campaigns such as saving for summer festival’s campaign, resulting in local and national media coverage

• Led external and internal communications for newly formed Gas and Renewables department, including media relations, social media, building and executing communications strategy internally and externally
• Created media strategy for organization’s first pipeline project; received local & international coverage
• Developed awareness campaign to bring attention to post-flood work done by organization
• Led issue management on a variety of topics related to gas, hydro and wind business

Calgary, Canada Area

• Led media relations and social media in Western Canada, developed strong relationships with traditional and online media throughout Canada, conducted media training for organization
• Local government relations lead for Western Canada, focused on a number of files including the BC Liquor Review
• Changed national community relations approach with award winning park project, resulting in extensive earned media and social media coverage
• Developed highly successful media relations campaign, ensuring Molson received coverage in traditional and social media during Stampede
• National PR lead for Rickard’s, secured over 12 million media impressions for new seasonal brands
• Introduced “Meet the Media” social media networking event to Calgary

• Led team of three in the development of internal communications function for new ministry, including designing intranet, setting up an employee advisory committee, and developing a strategic employee engagement plan
• Provided internal communications counsel for executive team, including advising the Deputy Minister on personal branding and profile building activities
• Developed, promoted, and co-facilitated a variety of ministry workshops, including ones focused on supervisory skills, team building, and corporate culture

• Organized various events relating to the 2010 Winter Games, like reopening the Robson Square ice rink, an Olympic Torch Relay stop and the Paralympic 24-hour Torch Relay
• Managed media productions at Robson Square, including the Oprah Show and Canada AM
• Responsible for marketing and communications planning at BC International Media Centre, which drew 3,900 international media during the 2010 Winter Olympic Games
• Wrote the BC International Media Centre website and media guide

• Leading a team of three, I was responsible for all aspects of communications for the BC Government regarding the 2010 Winter Games.
• Led BC’s public relations and communications at 2008 Beijing Summer Olympics, resulting in nearly $60 million in media exposure
• Developed the annual communications plan for the BC Secretariat
• Responsible for Central China Television’s decision to expand “Hand in Hand” series (40 million viewers) to include Vancouver
• Worked closely with internal and external organizations on joint promotions and programs, such as Tourism BC on the Destination 2010 Strategy
• Created marketing and communiations materials, including press releases, fact sheets, videos, presentations and brochures

• Created national sponsorship strategy to increase effectiveness of community outreach
• Led Medavie War Canoe Challenge, raising $102,000 for IWK Children’s Hospital
• Managed production of creative materials ensuring accurate reflection of brand
• Responsible for advertising of national organization, including budget management and advertising placement