Marketing Entertainment: Strategies for the Global MarketplaceToday, marketing entertainment is a global enterprise, and motion pictures are the assets that drive expanding ancillary markets. How a movie is marketed determines its financial success and future. The instructor and a select number of the industry's top marketing professionals address myriad\ issues on how feature films get marketed in today’s increasingly competitive market. Topics include creating brand-centric franchise-driven strategies; positioning an entertainment property as a brand in popular culture; marketing and distribution strategies in a converging marketplace; secrets to creating compelling film, video, web, and print advertising; the power of social media; the influence and use of research; and leveraging international strategies and new media promotional and licensing strategies to create valuable partnerships and revenue streams.

Developed the marketing and distribution team to lead fully integrated marketing strategies and execution across the entire marketing mix for over 100 exceptional films in the theatrical, VOD, and packaged goods home entertainment distribution platforms. Notable Releases Include:Katie Holmes’ directorial debut, ALL WE HADColin Hanks' ALL THINGS MUST PASSAdam Nimoy's FOR THE LOVE OF SPOCKThe Backstreet Boys' SHOW 'EM WHAT YOU'RE MADE OFRichard Branson's DON'T LOOK DOWNEvel Knievel's BEING EVEL Ford Motor Company's A FASTER HORSE

Led Marketing and Operations for all Domestic and International marketing needs, including Licensing & Mercandising, for the Starz Entertainment Oiginal Series - Spartacus, DaVinci's Demons (both season 1 and 2), Magic City Season 2, The White Queen, upcoming Black Sails, Outlander, and Power.*Generated over $1M in the first 12 days of the Spartacus Ubisoft game alone through Starz Originals licensing program.*Helped to secure over $10M revenue per show through marketing efforts for Starz Worldwide Distribution. *Created and implemented processes and procedures to gain efficiencies, allowing Starz to double programming hours of original content in the next 3 years.

Responsible for all The Weinstein Company Home Entertainment releases both traditional and digital, including all facets of marketing - brand, media, online, PR, promotions/partnerships, creative and retail.*Lead liaison for The Weinstein Company - over $1B in box office and largest single source of revenue.*Consistently exceeded revenue projections box office conversions, in some cases by over $5M and more than double the competition.*Responsible for exceptionally high caliber of films, include Academy Award winners and nominees (Django, Silver Linings Playbook, The King's Speech).

Led and executed strategic marketing campaigns for some of Hasbro's most beloved brands - Transformers, G.I. Joe, and My Little Pony with Shout Factory to release these television franchises into the home entertainment market.*First Transformers DVD release surpassed expectations by over 150%.

Key player in several channels of distribution, including the National Strategic Partners and Direct Sales, helping to continuously secure DIRECTV’s position as the number one satellite television provider. Created affinity/partnership department within Direct Marketing/Sales division. Position evolved into business development, partnership marketing, operations management, direct marketing, and sales.*Business owner of four tent pole programs, accounting for 80% of total affinity department sales.*Gained over 60K new subscribers through Customer Referral Program, managing all marketing collateral to over 17 MILLION current subs. In addition, led strategy and brought opportunities to the National Strategic Partners’ channel, enhancing DIRECTV’s National footprint. Managed all facets of marketing including approving/routing all marketing collateral and building an “equal” playing field with internal sales team.

Key player in creating, developing, and growing acquired marketing department to exceed all growth expectations, establishing Fox Home Entertainment as the #2 distributor of kids’ product.*Increased net revenue by 44% over previous years, managing 19 releases.*Led all aspects of Hit Entertainment acquisition, allowing Hit to exceed their FY 2006 forecast.

Covered all phases of strategy, production and execution within a product’s life cycle for VHS/DVD releases of animated and live action, family and non-family titles, new releases and re-promotions of multiple titles for catalog sales, including titles such as Shrek, Spirit: Stallion of the Cimarron, Catch Me If You Can, Sinbad: Legend of the Seven Seas, and initial stages of Peter Pan.

Led promotional efforts for the Nestle Makes the Very Best corporate campaign through The Publicis Group (lead agency for Nestle).