Julie Gelfuso Email & Phone Number

Seattle Metropolitan Area, Washington, United States

Greater Memphis Area

Executive advisor to ALSAC President and CEO: Strategic thought partner for ALSAC's Digital Transformation, Transformation Office, and internal Change Management. Key focus on leadership team strategic alignment, enabling the Strategic Plan, executive office operations and efficiencies, optimizing rhythm of the business, and evolving internal culture to inspire engagement with the ALSAC vision.

Greater Seattle Area

Partner to Aman Bhutani as Expedia Group Co-Chair(s) for the Seattle "Innovation Advisory Council" (IAC), to advise the City of Seattle on issues and policies affecting the City, where data and technology solutions could be of benefit. With other 3 Co-Chairs, focus on issue identification, policy recommendations, strategic innovation ideation, and IAC project selection. Ensure project implementation of technology solutions including new data analytics, dashboards, applications, and software for the City. Sponsored IAC "Affordability Portal" project, enabling precedent-setting collaboration between the City and a private sector tech company (Expedia Group) to deliver the City's first cloud-based solution to help low/mid-income residents.

Greater Seattle Area

Advisor and business partner to President of Brand Expedia Group. Responsible for managing overall organizational rhythm of the business, organizational effectiveness, and strategic alignment for group of 3,800 employees. Program manage org-wide initiatives to deliver against north star strategies, including programs focused on transforming global operations and gender balance/women in leadership. Responsible for leading annual strategic planning for $5B business, across 7 global brands. Co-create with President all communications for internal org, external partners, and Board of Directors. Special focus on partnering with President to instill culture and lead change throughout the organization.

Bellevue, Wa

Chief of Staff to Chief Marketing Officer / Chief Strategy Officer, Expedia.com. Planned and directed all operational, organizational and day-to-day business activities for the CMO. Significantly improved alignment and collaboration between marketing, engineering and product teams. Responsible for orchestrating annual strategic planning for $3B brand, prepared for Board of Directors. Managed Marketing Operations team, integrating external affiliate partners across 3 brands. Created all executive communications for internal, external and Board of Director audiences.

Bellevue, Wa

Business Director to Chief Product Officer at Expedia.com. Orchestrated cross-org, multi-discipline execution in a deeply matrixed organization, with focus on flexibility and velocity within an agile environment. Planned & facilitated 6 strategic product planning sessions, from teams of 25 to 100+ participants representing diverse roles at all levels. Drove outcomes of improved collaboration, clear product themes, test&learn plans and 120 day roadmaps. Managed day-to-day business operations for VP of Lodging Products, aligning / tracking priorities and cross-divisional execution. This included supporting an internal business transition (reorg) using OCM, culture development and team-building methodologies. Created senior executive presentations, for both internal and external audiences, showcasing product approach, methodology and positioning. (through Matisia Consultants)

Bellevue, Wa

Head of Business Management / Chief of Staff to hibu's Chief Digital Officer, responsible for operational governance for the Digital Business Unit. Included designing and streamlining operating processes and developing a strategic roadmap for the new division. Also responsible for managing the day-to-day business cadence, aligning / tracking business activities and execution across global product units, and division-wide communications.

Redmond, Wa

Chief of Staff to VP Strategic Enterprise Services in Microsoft IT. Led cross-organizational strategies supporting a division-wide transformation to service-oriented architecture. Managed organizational cadence and efficiency, business process optimization, staffing and financial management. Executive coaching for VP and leadership team; launched leadership development program. Developed all internal group communications and external executive presentations.

Bellevue, Wa

• Vision, strategic oversight, and account management for the agency’s largest account ($12M)• Redefined account strategy to align to Microsoft’s key business objectives and digital marketing initiatives• Responsible for maintaining and expanding the account, directing sales team of 6, establishing executive-level client relationships, and developing a strategic partnership with the Global Procurement Group

• Business partner to J Allard, E&D CTO/CXO, managing key business processes, driving divisional strategy integration, financial management, division-wide business initiatives and internal communications• Designed and executed a cross-org communication campaign, inspiring cultural and strategic change• Envisioned and produced transmedia products to showcase the value of an experience-centered approach

• Strategy design and development, business planning and management, executive coaching and programmatic planning and management• Primary client was Microsoft: WW Partner Group NextGen Partner Program strategy; E&D connected “user at the center” entertainment business and program management• Increased contract values by over 300%

Director, Engineering Framework – Platforms & Services• Strategic planning & operationalization for predictable business foundation to aid the coming President • Developed resource planning & management program to enable visibility and management required to accelerate innovation and effectively respond to change• Go-to person for creation of executive-level briefing presentations, program overviews and monthly/quarterly reviewsSr Business Manager - MSDN / TechNet • Proactively managed rhythm of the business to minimize randomness and improve cadence; orchestrated budget planning, tracking and accountability for $8M; identified and facilitated improved organizational efficiencies; proactively monitored, tracked and managed all headcount and recruiting• Provided thought-leadership and strategic acumen to leadership team, including business plans, fiscal year product & service planning Group Manager, eLearning - Learning & Certification• Defined and launched Microsoft’s first eLearning platform and products for IT Pro, Developer and InfoWorker audiences; developed 128 courses in less than a year Product Design Lead, Content Design Group – Learning & Certification• Orchestrated creation of new Microsoft eLearning organization (T&C and MSPress merger of 200+ employees), including org design, effective change management and business redefinition Group Manager, Shared Content Development Group – Learning & Certification• Managed a shared services team including media design and production, editorial services and product planning Lead Product Manager, IT Professional Courseware – Microsoft Learning & Certification• Drove creation of Microsoft Official Curriculum to build competencies to plan, deploy and support Windows 2000 Directory Services• Managed creation of technical learning products to build readiness competencies in the internal MCS/TS/SE audience to deploy and support Windows 2000; 5000+ engineers trained in 14 months

Technology Director – Boeing Enterprises, Bellevue WA• Directed all systems design, integration, implementation, and support requirements to ensure business success for Boeing’s new venture capital groupECommerce Director – Information Support Services• Managed web infrastructure and evangelized eCommerce via executive level technology briefings Systems Engineer - Boeing Consulting Services, Washington DC• Lead Desktop Engineer at NASA Headquarters for migration of 1,500 users to Windows 95Project Manager / Lead Internet Trainer – Boeing Consulting Services, Washington DC• Boeing/NASA Lead for the GLOBE Program, a White House initiated project joining students and scientists worldwide via the Web; 1,800+ teachers trained in 8 months; increased contract value by over 150%

• Office Automation software specialist supporting Microsoft Office Suite for 300+ federal users

• Comprehensive administration, support, training and documentation of VAX/VMS system for 75 users