Julie German Email & Phone Number

Los Angeles, Ca

• Drives product strategy, product vision, and development priorities for publishing platform that supports 15+ sites and delivers more than 210 million pageviews per month to 32.5 million users.• Defines product requirements and feature prioritization; writes user stories and creative briefs; consults on wireframes; creates and communicates specifications documentation.• Collaborates with cross-functional teams to identify key product needs and strategically launch new revenue-driving features.• Steers multiple product launches and trains editorial and post-sales staff in new feature use pre-launch; collaborates with engineering, editorial and sales staff to set launch timelines; carries out QA and UAT.• Tracks project progress and potential risks; develops mitigation strategies.• Manages local and remote (U.S. and Mexico) development and design teams using Scrum and Kanban, to determine daily progress, hit launches, and meet business deadlines.• Researches and analyzes all site metrics (Google Analytics) to make critical decisions regarding each site’s features.• Launched international versions of existing sites.

Los Angeles, Ca

• Played a key role in 2012 relaunch of site with the network's rebranded bold look ($1M+ budget). • Spearheaded launch of original network site to support on-air offerings, as well as highlight the latest in fashion, lifestyle and celebrity trends. • Worked closely with Marketing team to implement sponsorship campaigns and microsites. • Integrated New Media strategies to support network talent and initiatives, such as U-Stream and WatchItToo live interactive interviews.• Researched and analyzed all metrics to make critical decisions regarding site features.

Los Angeles, Ca

• Managed a 10-member production team in presenting original content for two networks. • Scheduled regular updates, special projects and new initiatives to capitalize on breaking news and web trends. • Consolidated design concepts, editorial concerns and software development in 2006 site relaunch, including complete front-end overhaul and creation of proprietary CMS. • Collaborated with in-house staff and outsourced assignments as required. • Supervised video encoding and delivery for mobile partnerships. • Oversaw development and launch of site's initial standalone video player experience.

• Produced content, including daily, weekly and special columns. • Supervised feature projects from conception to completion, coordinating assets from design, editorial, marketing and multimedia. • Collaborated with advertising team and clients to implement campaigns. • Led the department in scheduling and implementing of site-wide cobranding for high-profile partnerships.

Bachelor Of Arts, English

Education record