Julie Rubin Email and Phone Number
purchase, new york, united states
Julie Rubin's Location
Dallas-Fort Worth Metroplex, United States
Julie Rubin's Contact Details
Julie Rubin work email
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Julie Rubin personal email
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Julie Rubin phone numbers
About Julie Rubin
Julie Rubin is a Senior Director - Media and Data at PepsiCo. She possess expertise in writing, social media, proofreading, web content, user experience and 17 more skills. She is proficient in Vietnamese.
Julie Rubin's Current Company Details
Pepsico
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Senior Director - Media and Data
purchase, new york, united states
- Website:
- pepsico.com
- Employees:
- 130301
Julie Rubin Work Experience Details
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Senior Director - Personalization At ScalePepsico Oct 2023 - PresentDallas-Fort Worth MetroplexThe objective of my role is to focus PepsiCo’s investments into the most meaningful data sources, and then enable that data and the 1st party data we collect to activate dynamically with the right consumers in the most relevant ways.
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Director - Retail MediaPepsico Jan 2022 - Oct 2023Dallas-Fort Worth MetroplexI managed a team responsible for retail media investments, from strategy all the way to performance analytics. We partnered with Shopper Marketing to combine deep customer knowledge with media expertise, to ensure that we not only unlocked harder-working media investments but also built capabilities with retail media network partners.
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Marketing Director - Audience Strategy & ActivationPepsico Oct 2020 - Dec 2021Dallas-Fort Worth MetroplexI led a team spearheading a data-driven approach to understanding and reaching PepsiCo consumers, using our internal data platform, Consumer DNA. My team worked across all three PepsiCo North America headquarters to support brand, insights, sales, and media teams in unlocking actionable consumer insights at scale.
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Senior Marketing Manager - Audience Strategy & ActivationPepsico Jun 2019 - Oct 2020Dallas-Fort Worth MetroplexI led a team tasked with introducing an audience-based approach to insights and activation at Frito-Lay, including developing audience profiles for Frito-Lay brands, collaborating with media partners on audience activation strategy, and partnering with data scientists to enhance PepsiCo's consumer data platform.
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Marketing Manager - Doritos Brand EquityPepsico Jul 2018 - Jun 2019Dallas-Fort Worth MetroplexI co-led Doritos' Super Bowl campaign, including script development, testing, shoot oversight, edits, and media/PR plan; Doritos was #2 most mentioned brand on Super Bowl with 95% positive sentiment, garnering 5.6B earned media impressions. I also led the first-ever Doritos esports activation, including event planning, tournament rules, and social/PR strategy, driving 1.5B impressions via Twitch.
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Marketing Manager - Doritos Consumer EngagementPepsico Jul 2017 - Jul 2018Dallas/Fort Worth AreaI developed strategies for Doritos in-store programs and consumer engagement. I had the opportunity to lead a partnership with the blockbuster film "Jurassic World: Fallen Kingdom," including a PR activation that drove over 1.2B media impressions. I also played a key role in the launches of Doritos Blaze and Doritos Flamin' Hot Nacho, the two largest on record for Frito-Lay.
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Associate Marketing Manager - Shopper MarketingPepsico Aug 2015 - Jul 2017Dallas/Fort Worth AreaI managed almost $13MM in media to support the PepsiCo portfolio at Kroger, working with 8 different external vendors to drive conversion in store. I ensured a consistent brand voice across multi-channel media-to-shelf campaigns (banner ads, email, direct mail, in-store). I also overhauled our strategy for an annual $6MM investment in Kroger email and direct mail, securing alignment across 24 brand teams and increasing ROI for Frito-Lay brands by 15%. In addition, I partnered with Sales and Finance to develop our calendar of in-store displays, and led a cross-functional taskforce responsible for delivering pallets of product to stores nationwide under tight timelines.
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Mba Marketing InternPepsico - Frito-Lay Jun 2014 - Aug 2014Dallas/Fort Worth AreaDuring my 10-week internship, I identified and quantified consumer demand for LTO and regional products and built consensus around an e-commerce strategy to meet that demand. I also projected the ROI of launching an e-commerce platform, including the value of the resulting consumer data acquisition.
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Managing EditorRoubini Global Economics Dec 2012 - Jun 2013Greater New York City AreaI managed the five-member editorial team and coordinated the publishing process with the 25-member research team, overseeing the daily production of economic research on Roubini.com as well as email and social media outreach. I collaborated with cross-functional teams (design, web development, research, and sales) as product manager in improving and launching digital products, most recently a subscription-based newsletter for retail investors. I also surveyed analytics to identify usage patterns, evaluate, and improve the success of email campaigns and social media marketing efforts. -
Senior EditorRoubini Global Economics Mar 2011 - Dec 2012Greater New York City AreaI successfully pitched to C-level executives the idea of creating an interactive forecast center to offer clients more customization, a solution to the problem of meeting the needs of an increasingly diverse client base. I also built consensus around a style guide for charts; increased efficiency with an Excel macro to make charts for the web. In addition, I facilitated the launch of the New Delhi office, training 10 new staff and integrating them into the publishing workflow. I also launched an internship program, hiring, supervising, evaluating, and mentoring 11 interns.
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EditorRoubini Global Economics Jul 2009 - Mar 2011New York, NyI revised research and opinion pieces by renowned economist Nouriel Roubini and his team, ensuring consistency in the company’s narrative on the future of the global economy. I led the transformation of the Global Economic Outlook from a 400-page PDF report, published annually, into a dynamic digital product, now one of the top 10 most visited pages on Roubini.com. I executed as a web producer the launch of Roubini.com, one of the most sophisticated economic research websites. I created daily and weekly newsletters, strategically selecting and arranging content to drive site traffic.
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Research AssistantAdvisory Commission On Public Diplomacy, U.S. Department Of State Feb 2009 - Sep 2009I advised a commissioner on best practices for U.S. government use of social media to influence foreign publics.
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Intern For Cfr.OrgCouncil On Foreign Relations Sep 2008 - May 2009Greater New York City AreaI pitched and wrote articles under tight deadlines, interviewing two U.S. ambassadors and other geopolitics experts. -
EditorViet Nam News Jun 2006 - Jun 2008VietnamTrained 40 Vietnamese reporters on English language and journalistic skills (interviewing, using quotes, fact-checking)Selected from the 10 editors on staff to perform the final daily review before the newspaper went to pressVolunteered to serve as a food critic, reviewing over a dozen local restaurants—some fancy, some food stalls
Julie Rubin Skills
Writing
Social Media
Proofreading
Web Content
User Experience
Blogging
Web Analytics
Strategy
Editorial
Editing
Product Management
Cms
Web Production
Journalism
Social Media Marketing
Email Marketing
Newsletters
Management
Project Management
Analytics
Copy Editing
Multimedia
Julie Rubin Education Details
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Social Anthropology -
Social Anthropology
Frequently Asked Questions about Julie Rubin
What company does Julie Rubin work for?
Julie Rubin works for Pepsico
What is Julie Rubin's role at the current company?
Julie Rubin's current role is Senior Director - Media and Data.
What is Julie Rubin's email address?
Julie Rubin's email address is ju****@****ico.com
What is Julie Rubin's direct phone number?
Julie Rubin's direct phone number is +1 312-821*****
What schools did Julie Rubin attend?
Julie Rubin attended The University Of Chicago - Booth School Of Business, Princeton University, University Of Melbourne.
What skills is Julie Rubin known for?
Julie Rubin has skills like Writing, Social Media, Proofreading, Web Content, User Experience, Blogging, Web Analytics, Strategy, Editorial, Editing, Product Management, Cms.
Who are Julie Rubin's colleagues?
Julie Rubin's colleagues are Alina Arecco, Madeline Skena, Saleem Ullah, Amy Pruitt, Subaru Natsuki, Allyson Benitez, Diana Carolina Cuervo La Verde.
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