Julie Hoganson Email & Phone Number

Villa Park, Illinois

I am very excited to be joining Graphic Arts Services, in Villa Park. I feel fortunate to be able to apply my marketing expertise and am looking forward to good things!

Itasca, Illinois

Contributed to global strategic and tactical marketing plan to support goals and business objectives.Managed strategy and implementation of tactical marketing & directly worked with sales to enable traction in meeting sales volume and product conversions goals.Developed best practice strategy for digital marketing tools based on KPI's that helped to drive growth. Tools were used to gain market insights and voice of customer research to position for future growth and assist in forming deeper partnerships with major brands.Promoted the company successfully in the US and international press, securing a position as a recognized market leader in innovative and sustainable products. Authored press releases and thought leadership articles that were published in a leading international industry publication.

Itasca, Illinois

Facilitated organic growth through one to one targeted email marketing campaigns and videos demonstrations, management of trade shows, and the creation of targeted presentations as well as corporate capabilities pieces.Created high impact interactive tools to aid in successfully communicating the value proposition to our customers including video additions to our website, new online image library, social media via LinkedIn, private YouTube page with machine videos, and an interactive PDF catalog.Managed and maintained Hi-Cone websites: www.hi-cone.com & www.ringleader.com.Protected core markets with educational outreach managing the Ring Leader Recycling Program.Successful in increasing employee engagement by providing compelling internal communications that consistently had an open rate of nearly 100%.Executed compelling, customized one to one email marketing which received response rates at two times the industry average, at 35 to 40%.

Redeveloped website, adding e-commerce capabilities and interactive catalogs online. Maintained website and created educational resources to drive traffic. Implemented website SEO, created sales, point of purchase material and marketing material for sales online and for one to one sales. Promoted annual sales events, photo contest and other customer acquisition and retention programs via email and social media.Creation of concepts and contents for traditional advertising, email campaigns, e-newsletters including copy writing, image selection, and coordinating with Customer Service and Sales for customer insights.

Provided leadership in the strategy for tactical marketing plans and the execution of new product launches and product line expansions, in the US and global markets. Driving results, using the channels and the media vehicles most impactful for the targeted industry.Created marketing materials both directly in-house and with outside advertising agencies. Including market research, content creation, the direction of photography, copywriting, and layout/design. Highly skilled in electronic publishing, and Microsoft Office, providing PowerPoint format for marketing messages for the sales team. Measuring ROI and analyzing research, as well as tracking budgets and KPI's using Excel and Access.Managed special project to pilot test e-commerce. Strategies included email marketing, online marketing, Google ad words, select trade shows and online catalogs with performance data.

Glen Ellyn, Il 60137

Instructed courses in Graphic Arts Technology & Electronic Publishing, teaching graphic arts programs such as Adobe Creative Suite Programs Photoshop and Illustrator. Achieved highest ratings from students for teaching technical programs as well as for being a clear & engaging speaker.

Villa Park, Il 60181

Marketing Mangement: Positioning our company in the Chicago area market using SWOT and the three P's for a newly emerging industry, creating agile marketing plans and rapid response implementation strategies. Created marketing campaigns in unique channels and corporate identity pieces used in implementing marketing plans.Sales/Business Development Management: Responsibility for developing key accounts which included agencies and fortune 500 company marketing and design departments. Hired and trained outside sales force and internal customer service sales support. Managed team of sales and inside sales support team who exceeded goals by a minimum of 20% year on year.Became an award-winning supplier through an in-depth understanding of customers in the various channels and dedication to exceeding their expectations and resolving their pain points. Built awareness and credibility through public relations with industry publications, participating in industry trade shows, involving the company in professional organizations, and conducting educational seminars for clients.

Bs, Business

Summa Cum Laude

Education record

Business