Julie Hope Email & Phone Number

Julie Hope is a Brand Manager | Marketing Strategist | Product Merchandising at Escalade Sports. She possess expertise in photography, graphic design, art, adobe creative suite, fine art and 31 more skills.

Listed skills include Photography, Graphic Design, Art, Adobe Creative Suite, and 32 others.

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  Brand Manager

  Escalade Sports

  Jun 2022 - Present - Evansville, Indiana, United States

  Relentless focus on pushing boundaries and elevating brand equity of 10+ consumer facing brands across 5 categories, driving strategic initiatives in collaboration with product teams to navigate and thrive amidst market changes. * Oversee a portfolio of 10+ brands spanning 5 categories, driving strategic initiatives to maximize market penetration and brand equity.* Manage the external advertising budget for D2C sites, employing data-driven insights to optimize ROI and drive scale across multiple brands.* Lead merchandising efforts on the digital shelf and in-store, ensuring consistent brand representation and captivating consumer experiences.* Develop and execute comprehensive strategies for outbound owned communications, leveraging targeted messaging to drive customer engagement and loyalty.* Collaborate closely with cross-functional product teams to define key channel strategies, ensuring successful product launches and market expansion.* Pioneered the introduction and management of affiliate partnership programs, diversifying revenue streams and driving incremental growth.* Conceptualize and execute impactful event activations for key brands, fostering meaningful connections with consumers and enhancing brand affinity.* Direct the management of product assets, ensuring alignment with brand guidelines and optimizing product visibility across all channels.* Drive the creative development of best-in-class assets, elevating brand storytelling and enhancing the overall brand experience.* Consistently analyze strategy for efficiency gains, identifying opportunities for process optimization and resource allocation.* Utilize an extensive toolkit including Amazon Vendor + Seller Central, Partner Home, Yotpo, Klaviyo, Shopify, Salsify, SEMrush, Asana, Meta, Google Ads, GA4 (Google Analytics 4), GMC (Google Merchant Center), and Google Search Console to streamline operations and drive performance.

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  New York Academy Of Art

  Mfa