Brand development and positioning at initial opening. Driving leads using a multi-faceted approach to include social media, email, print, and Google/Facebook ad placement. Responsible for the development and execution of all copy and design. Social listening and responding in relevant groups. Website development. Print production.

Lead generation development and analysis. Data analysis. Brand positioning. Management of design projects from concept to completion: hands-on design, production pricing, completion/delivery, vendor pricing/selection. Email marketing campaign development. Video production. Photo shoot coordination.

Leading development and implementation of corporate communication. Maintaining the efficacy and efficiency of the communication strategies and tools within budgetary constraints. Development of brand positioning and guidelines. Execution of marketing elements within 200+ sponsorship contracts. Ensuring storefront compliance and consistency in product communication message and visual identity. Marketing automation software lead from concept to completion. Trade show coordination. Video production. Photo shoot coordination. Gift ordering and distribution management.

Conceptualized and developed marketing tools including promotional materials, direct-mail pieces, and t-shirt designs. Driving a grass-root marketing initiative collaborating with a large sporting goods chain to reach 5,000+ Little League teams in the Chicago area. Kept the management in communication loop on strategic marketing initiatives to ensure alignment of marketing activities with business goals. Collaboratively working with internal and external cross-functional teams.

Contributed professional services in Seasonal print campaign development -media guide, newspaper ads, pocket schedules, and magnets - for inaugural and sophomore seasons. Designed 80+ page media guide. Communications with sponsors on contractual terms. Provided uninterrupted daily maintenance support for the website.