Julie D. Email & Phone Number

California, United States

Los Angeles, California, US

San Francisco, CA, US

• Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions.
• Managed the email and SMS channels by building, QAing, and A/B testing all campaigns, including promotional, product launch, and automated
• Strategized with CRM team on retention, targeting, segmentation, personalization, and automation to increase key KPIs (revenue, open rate, CVR, CTR, AOV)
• Reported on campaign metrics to identify optimization opportunities using Google Analytics
• Deployed automated journeys, including abandonment, replenishment, and post-purchase, leading to increased CTRs exceeding historic benchmarks
• Improved the affiliate channel through commission increases, A/B testing, and flat-fees in partnership with Rakuten

• Launched a hand-made jewelry business, selling and marketing through Instagram and word-of-mouth.

Union City, California, US

• Ariat is a performance footwear and clothing brand with an emphasis on technology and innovation.
• Managed the sample process by tracking, recording, and evaluating 1,600+ assets each season for all photoshoots
• Reported on style counts by building shot lists containing 1,000+ new SKUs for E-commerce photoshoots, meticulously tracking all style changes
• Streamlined inventory-tracking process by implementing a new automation system, Shotflow
• Trained and managed 5+ contractors to prepare samples that streamlined tracking processes
• Efficiently communicated sample status to stakeholders and gathered required materials within established timeline

Union City, California, US

• Recorded 1,000+ on-hand materials each season for the design and product development teams
• Assisted in planning the Materials Fair with 30+ international suppliers, from creating a roster list to event set-up
• Maintained the materials inventory by preparing and organizing materials for the design and development teams

San Francisco Bay Area, CA, US

• BeautyAdvisor is the fastest-growing beauty & fitness platform to discover new looks, get advice, find pros and more - all in one place.
• Wrote and executed email campaigns using HubSpot, Mixmax, and Reply.io to 2,000+ industry experts to become involved with the platform, resulting in an 83% response rate
• Tested and measured campaign results, providing recommendations to increase open rates and boost brand awareness
• Managed all social platforms by creating content and planning calendars to drive user engagement
• Collaborated closely with the CEO to implement marketing strategies to gain traction to the Instagram page, including promotional Giveaways that collectively garnered 900+ entries, in addition to influencer Takeovers
• Researched social media algorithms to identify optimization opportunities to effectively grow online presence

Irvine, CA, US

• Coded and analyzed consumer insight from survey results, inputting qualitative data into Excel
• Presented recommendations to Ford’s ad agency on how Ford can improve its trusted brand experience
• Conducted secondary research on how social media Likes impact self-concept to prepare for literature review

• Built a hand-made jewelry business from scratch, committing 10+ hours a week that led to a profitable business with an 81% profit margin
• Accurately tracked all tasks, successfully adhering to strict deadlines
• Researched potential market segment through various online resources and searched for material sources
• Marketed through word-of-mouth and social media, and personally sold to customers based on specific preferences

Union City, California, US

• Worked independently in organizing textiles to prepare for executive meetings
• Created color board presentations for the design and development team for easy visibility and accessibility during meetings
• Updated materials booklets to reflect seasonal trends

Bachelor’S Degree, Business Administration - Double Emphases In Marketing And Operations & Decision Technology

Associate’S Degree, Liberal Arts - Business And Cis Emphasis