Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions.• Managed the email and SMS channels by building, QAing, and A/B testing all campaigns, including promotional, product launch, and automated• Strategized with CRM team on retention, targeting, segmentation, personalization, and automation to increase key KPIs (revenue, open rate, CVR, CTR, AOV)• Reported on campaign metrics to identify optimization opportunities using Google Analytics• Deployed automated journeys, including abandonment, replenishment, and post-purchase, leading to increased CTRs exceeding historic benchmarks• Improved the affiliate channel through commission increases, A/B testing, and flat-fees in partnership with Rakuten• Supported the launch of TikTok Shop that led to a triple digit sales growth within the first year• Launched a brand new site re-platform (Salesforce) and tech stack• Submitted creative requests to delivered assets to key stakeholders

• Launched a hand-made jewelry business, selling and marketing through Instagram and word-of-mouth.

Ariat is a performance footwear and clothing brand with an emphasis on technology and innovation. • Managed the sample process by tracking, recording, and evaluating 1,600+ assets each season for all photoshoots• Reported on style counts by building shot lists containing 1,000+ new SKUs for E-commerce photoshoots, meticulously tracking all style changes• Streamlined inventory-tracking process by implementing a new automation system, Shotflow• Trained and managed 5+ contractors to prepare samples that streamlined tracking processes• Efficiently communicated sample status to stakeholders and gathered required materials within established timeline• Served as a liaison between the product and creative teams to execute photography needs, reducing reshoots by 60%

• Recorded 1,000+ on-hand materials each season for the design and product development teams• Assisted in planning the Materials Fair with 30+ international suppliers, from creating a roster list to event set-up• Maintained the materials inventory by preparing and organizing materials for the design and development teams

BeautyAdvisor is the fastest-growing beauty & fitness platform to discover new looks, get advice, find pros and more - all in one place.• Wrote and executed email campaigns using HubSpot, Mixmax, and Reply.io to 2,000+ industry experts to become involved with the platform, resulting in an 83% response rate • Tested and measured campaign results, providing recommendations to increase open rates and boost brand awareness• Managed all social platforms by creating content and planning calendars to drive user engagement• Collaborated closely with the CEO to implement marketing strategies to gain traction to the Instagram page, including promotional Giveaways that collectively garnered 900+ entries, in addition to influencer Takeovers • Researched social media algorithms to identify optimization opportunities to effectively grow online presence• Proactively reached out to 100+ beauty prospects weekly to boost brand awareness, and handled 2,000+ signups• Maintained high levels of engagement by interacting with followers via email, Instagram, and Facebook• Gathered user feedback to analyze and understand consumer behavior in order to keep up with industry trends• Resolved client questions and concerns immediately to build strong relationships with users

• Coded and analyzed consumer insight from survey results, inputting qualitative data into Excel • Presented recommendations to Ford’s ad agency on how Ford can improve its trusted brand experience • Conducted secondary research on how social media Likes impact self-concept to prepare for literature review

• Built a hand-made jewelry business from scratch, committing 10+ hours a week that led to a profitable business with an 81% profit margin• Accurately tracked all tasks, successfully adhering to strict deadlines• Researched potential market segment through various online resources and searched for material sources • Marketed through word-of-mouth and social media, and personally sold to customers based on specific preferences

• Worked independently in organizing textiles to prepare for executive meetings• Created color board presentations for the design and development team for easy visibility and accessibility during meetings• Updated materials booklets to reflect seasonal trends