Julie Mcdaniel Email & Phone Number

Princeton, NJ, US

• Based in Toronto, CanadaFounded in 1976, Perle Systems designs and manufactures reliable device networking, media conversion, and Internet of Things (IoT) connectivity hardware. With an extensive range of solutions.
• Lead global marketing team to develop and implement marketing programs internationally, including...
• A comprehensive SEO, SEM, and PPC strategy that turns website visitors into sales prospects
• Create sales and marketing collateral that will assist in lead generation and sales support.
• Manage Regionalized Channel Marketing team to create lead-generating campaigns through targeted vertical and channel marketing initiatives.
• Manage Product Management Team to define and manage the Perle product portfolio including:

Princeton, NJ, US

• Based in Byfleet, UKResponsibilities included:
• Manage the EMEA tactical marketing team to localize and implement global marketing initiatives throughout EMEA. This includes the design and implementation of email, direct mail and fax campaigns, seminars.
• Ensure effective distribution management and reseller recruitment with co-operative marketing funds
• Design and implement sales aids internally and throughout the distribution and reseller channel
• Designed on-line corporate PRM strategy to retain and recruit resellers as business partners.
• Measured and evaluated success rate of all marketing programs.

Princeton, NJ, US

• Based in Basingstoke, UKResponsibilities included:
• Working closely with distributors to design and implement email, direct mail and fax campaigns, seminars, exhibitions, advertising, incentive programs and the co-operative marketing fund
• Assess the suitability of partners to distribute Chase products in line with future strategic development
• Lead product managers to design and implement sales aids internally and throughout the channel
• Produce and distribute sales and marketing literature, bulletins and newsletters
• Website design, management and upkeep

US

• Based in Duesseldorf, Germany - Managed all marketing activities with the sales channel throught Eastern Europe.Responsibilities included:
• Manage the flow of information to sales channel (Distributors, Resellers, and Sales Consultants) in 18 countries
• Organisation of all conferences and participation in exhibitions
• Implementation of special programs and promotional offers
• Management of Co-operative Marketing Fund Program for Distributors
• Establishment and maintenance of press and partner contacts

• Based in Brno, Czech Republic - Maintained relationships and communication with all foreign vendors and clients. Conducted marketing analysis.Responsibilities included:
• All international operations of the company
• Maintaining relationships and communication with all foreign vendors and clients
• Conducting an in-depth marketing analysis
• Tracked progress on all potential projects
• Analysed and negotiated contracts with potential vendors