Julie Mcdaniel Email & Phone Number

Princeton, Nj, Us

Based in Toronto, CanadaFounded in 1976, Perle Systems designs and manufactures reliable device networking, media conversion, and Internet of Things (IoT) connectivity hardware. With an extensive range of solutions, Perle products are ideal for Data Centers and organizations that need to establish network connectivity across multiple locations, securely transmit critical and sensitive information, or remotely monitor and control networked devices and appliances. I manage worldwide marketing to maximize quality website traffic and generate product demand. Formerly managed EMEA Marketing for Perle Systems in the UK after acquisitions of Specialix International and Chase Research.Responsibilities include:• Lead global marketing team to develop and implement marketing programs internationally, including...• A comprehensive SEO, SEM, and PPC strategy that turns website visitors into sales prospects• Create sales and marketing collateral that will assist in lead generation and sales support. • Manage Regionalized Channel Marketing team to create lead-generating campaigns through targeted vertical and channel marketing initiatives. • Manage Product Management Team to define and manage the Perle product portfolio including:• Defining the product and/or features required to make the product meet corporate sales objectives.• Define target markets for each product to meet corporate sales objectives for the product line internationally. • Taking the product to market, making it a success, and managing the lifecycle.• Ensuring the international sales force is fully capable of selling the product (motivated, trained, have appropriate sales tools, understand positioning).• Run SOP team to manage global channel partnership relationships and efficient sales order processing procedures.• Manage the global Marketing budget and regularly report/demonstrate value and ROI

Princeton, Nj, Us

Based in Byfleet, UKResponsibilities included:• Manage the EMEA tactical marketing team to localize and implement global marketing initiatives throughout EMEA. This includes the design and implementation of email, direct mail and fax campaigns, seminars, exhibitions, advertising and incentive programs.• Ensure effective distribution management and reseller recruitment with co-operative marketing funds• Design and implement sales aids internally and throughout the distribution and reseller channel• Designed on-line corporate PRM strategy to retain and recruit resellers as business partners.• Measured and evaluated success rate of all marketing programs.• Developed and implemented effective communication plans to assist sales leads and growth.• Managed and tracked of the EMEA marketing budget• Lead PR agencies to increase press exposure.

Princeton, Nj, Us

Based in Basingstoke, UKResponsibilities included:• Working closely with distributors to design and implement email, direct mail and fax campaigns, seminars, exhibitions, advertising, incentive programs and the co-operative marketing fund• Assess the suitability of partners to distribute Chase products in line with future strategic development• Lead product managers to design and implement sales aids internally and throughout the channel• Produce and distribute sales and marketing literature, bulletins and newsletters• Website design, management and upkeep• Design on-line corporate CRM strategy to retain and recruit resellers into partner program.• Management and tracking of the corporate marketing budget• Development of industry partner relationships for joint promotionsChase was acquired by Perle Systems in February 2000. I was promoted to Marketing Manager - EMEA for the Specialix Europe Division of the company.

Us

Based in Duesseldorf, Germany - Managed all marketing activities with the sales channel throught Eastern Europe.Responsibilities included:• Manage the flow of information to sales channel (Distributors, Resellers, and Sales Consultants) in 18 countries• Organisation of all conferences and participation in exhibitions• Implementation of special programs and promotional offers• Management of Co-operative Marketing Fund Program for Distributors• Establishment and maintenance of press and partner contacts• Development and maintenance of partner and customer database• Development and tracking of budgets for all marketing events in Eastern Europe

Based in Brno, Czech Republic - Maintained relationships and communication with all foreign vendors and clients. Conducted marketing analysis.Responsibilities included:• All international operations of the company• Maintaining relationships and communication with all foreign vendors and clients• Conducting an in-depth marketing analysis• Tracked progress on all potential projects• Analysed and negotiated contracts with potential vendors