Julie Mcdowell Email & Phone Number

Washington Dc-Baltimore Area

I lead the team directing domestic and international communications strategies targeting CAP's 8K accredited laboratories and 23K laboratories participating in organization's clinical quality improvement programs.

Northfield, Illinois, United States (Remote)

• Established the social media presence of the College of American Pathologists (CAP), the leading organization of board-certified pathologists. Over 10 years later, the CAP has 132K followers and an 18% engagement rate.• Led content development and production of the CAPcast podcast series. • Supervised daily management of the CAP’s social media profiles, including but not limited to: Facebook, LinkedIn, Twitter, Instagram, SoundCloud, and YouTube.• Directed development and execution of event social media strategies, including live streaming efforts. • Led oversight of vendor and consultant relations and deliverables.• Directed social media advocacy throughout the organization by leading training and sharing of best practices.• Educated senior leadership (executive staff and physician members) about the value of employing best practices in digital engagement to communicate effectively and further the CAP’s mission.• Ensured that the CAP’s social media activities are fully integrated with other outreach efforts, including Communications, Marketing, and Advocacy efforts.

Washington, District Of Columbia, United States

• Wrote and edited a bi-weekly online newsletter covering legislative and regulatory news for over 18,000 physician members of the College of American Pathologists (CAP). • Delivered breaking news to members via Statline Alerts, and tweeted daily regulatory and legislation news related to pathology through @CAPDCAdvocacy on Twitter, as well as general laboratory medicine news impacting pathologists through @Pathologists on Twitter. • Produced and developed content for Webinars on CAP’s Advocacy priorities, including reimbursement changes, physician self-referral, health information technology, and pay-for-performance. In 2012, I directed five Webinars, two of which had over 1,000 registrants. I also wrote press releases and pitched CAP Advocacy stories to reporters; assist in arranging interviews with members and reporters.

I wrote and edited a 12-page monthly newsletter, Laboratory Industry Report, which focused on bringing independent analysis on financial and regulatory news to the clinical laboratory and pathology testing industries. I produced and moderated Webinars on topics of interest to the lab and pathology industries—ranging from social networking opportunities to sales and marketing strategies and regulatory development. Responsibilities included recruiting speakers, as well as presenting analysis and data based on findings from G2 Intelligence surveys during these Webinars.I managed and recruited speakers for annual national industry conferences, including the Lab Leaders’ Summit, Lab Institute, Lab Outreach, and Lab Sales & Marketing conferences.

Designed, wrote and managed the production of Clinical Laboratory Strategies, an online newsletter for AACC members, which includes clinical laboratory managers and directors. In addition, I also reported and wrote forward-looking, analytical features on the diagnostic testing industry, from federal regulations pertaining to laboratory testing services and devices to research and technological advancements in biotechnology.I attended and reported on national meetings on regulatory and research issues of interest to clinical laboratorians, particularly those issues pertaining to the Centers for Disease Control and Prevention (CDC), FDA, and CMS. In addition, I attended the AACC Annual Meeting and Clinical Lab Expo, where I reported on news from the conference by meeting and interviewing industry and research leaders.

Master Of Arts (M.A.), Writing, Nonfiction

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs