Julie Lohmeier Email & Phone Number

Florida, United States

Little Rock, Us

Executive leadership role in residential services roll up private equity portfolio company. Responsible for organic growth marketing across rapidly growing footprint, leveraging direct mail, SEO, PPC, SEM, email, customer acquisition, customer retention, branding while building power-house marketing team, tech stack, and reporting from the ground up.

Reporting to the CEO, led all efforts to develop and grow a new home warranty and residential services product lines and business unit which was spun as a start up in October 2021.• Led development of brand strategy and identity for new business line.• Accelerated launch of home warranty for insurance industry by three months.• Serve as business lead in development of ecommerce platform using Agile methodology.• Led cross-functional digital transformation team.• Directed lead generation campaign, closing 30% of Marketing Qualified Leads (MQLs).

Reporting to the president, accountable for supporting $150M in revenue, $30M in Net Income, and managing 12 local and remote direct reports for a leading home warranty and residential services company within the utility industry. Responsible for strategic direction, CX measurement and improvement, CRM marketing plans and testing, product management, new product development, branding, and digital growth strategies across 16 states and 13 utility relationships. Selected accomplishments include:• Directed cross-functional product development teams in launching product extensions and new products, generating more than 200,000 new service enrollments and $20M within two years.• Established brand strategy to create brand equity, customer focus, and consistency across 16 markets.• Created strategic digital roadmap for online growth and improved digital customer experience, commencing with launch of company’s first consumer ecommerce site.• Transformed direct marketing approach with predictive modeling, customer segmentation, and marketing automation to improve response rates by 40% and acquisition costs by an expected 30%.• Drove product pricing decisions in 2016, 2017 to generate $4M in incremental revenue.• Collaborated with senior leaders to evolve business to a broader platform company by 2022.• Initiated social media and content management, achieving industry-high 80% positive-neutral sentiment. Also launched use of SEO, PPC, email promotions and newsletters.• Reorganized department to align skills with digital growth, product management, data analysis needs.• Authored Customer Experience strategy for a customer focus, resulting in 70% Net Promoter Score (NPS).• Introduced new, innovative electric vehicle product to electric utilities for 60% B2B lead response rate.• Developed pipeline from 1 to 17 qualified prospects in less than a year in an 18-24 month sales cycle.

Bolingbrook, Illinois, Us

A private equity-owned retailer of leading brands to home health care and physical wellness industries. Reporting to CEO, accountable for $100M of revenue and substantial gross margins across six retail divisions, managing to a P&L. Responsible for 10 direct reports and all ecommerce, online marketing programs, SEO, SEM, PPC, email, catalogs, print advertising, product merchandising. Selected accomplishments include:• Improved EBITDA by nearly 23% year-over-year in 2013 versus prior year.• Grew margins nearly 300 bps in 2013 through improvement product sourcing, vendor cooperative marketing management, and price negotiations.• Launched mobile-optimized versions of five websites in six months.• Instituted in-depth monthly reporting program of key performance metrics.• Rebuilt product management team to improve productivity and talent.• Redesigned private label product line to address slumping sales and quality

Chicago, Il, Us

Zacks is a national privately-held and independent equity research firm known for its market-beating rating of stocks. Reporting to executive vice president, accountable for the start-up and leadership of the consumer ecommerce marketing department, growing the firm’s revenue and profitability, and managing to a monthly P&L. Responsible for team of seven, all digital media including email, online advertising, PPC, coop marketing, social media, and negotiating all ad buys and partnerships. Selected accomplishments include: • Redesigned business model for 4X annual online revenue growth and the launch of 22 new products. • Increased subscription profit 58% in 2011 vs. prior year. • Rebuilt ecommerce website to improve the user experience. Achieved 15% increase in sales.• Doubled prospect names, for an overall 20% lift in subscription sales and payback of cost in six months. • Negotiated new email service provider contract to increase functionality, reduce cost up to 50%.

OAG is a business travel and flight schedule publisher, often referred to as the "Business Traveler's Bible." Managed team of 25+ that developed direct marketing subscriber acquisition and retention campaigns, achieving 42% profitability improvement. Generated $40M revenue with $10M promotional budgets. Forecasted all product revenue, circulation. Pioneered online and ecommerce marketing campaigns and sites, reducing acquisition costs by up to 50%. Managed agency relationships and negotiated contracts.Director, Corporate Travel Market (1995-1997)Product Marketing Manager (1994-1995)