I joined LiveRamp to stand up a reimagined Solutions Marketing function within the Product organization. The team unlocked new opportunities with audience-specific narratives, messaging, content, sales plays, and enablement. Buying audiences included brands, agencies, publishers, tech platforms, and data providers.* Instituted a successful customer-first approach to all marketing and sales comms, leading with insights, buyer personas, and a deep understanding of current business challenges. We went from selling to solving in under two months. * Quickly established trust among Product, Sales, and Marketing executives, accelerating marketing initiatives and team visibility. * Managed creative and strategic agency partnerships * Led the development of marketing, sales, and partner content including messaging guides, playbooks, presentations, ad copy, boilerplates, cheat sheets, and training content. * Launched a packaging and pricing sales pilot in collaboration with LiveRamp's mid-market sales team.* Co-managed the creation and development of a new enablement platform (built on Highspot).

Hippo is a new breed of home insurance and a leader in the insuretech space. There, I led brand and product marketing for Hippo’s B2B channels including partners, builders, and independent insurance agents/producers. * Owned the B2B brand narrative for Hippo, establishing the company as an innovative, data-enabled partner that streamlines the quoting and policy-binding process. Through our technology, our partners grew their books of business, provided more value to their customers, and enabled new revenue streams.* Developed go-to-market strategies for product launches, feature enhancements, market expansion, and partnership initiatives. The work included persona development, product positioning, messaging, sales and customer enablement, incentives, and email marketing campaigns.* Led the marketing efforts for 'JV in A Box'; a company-wide initiative to build and scale joint ventures with various industry partners. Built industry-specific playbooks including website templates, recommended customer acquisition strategy, and pre-built drip campaigns.* Led customer discovery and feedback sessions with insurance agencies across Hippo's 30+ states. Sessions helped inform and influence the quarterly product roadmap. The customer insights were also used to develop a new business strategy for First Connect, Hippo's insurtech aggregator.

eBay Ads is the advertising product and commercial arm of eBay Inc. There, I led a team of 12 managers and individual contributors and managed a $1.5M+ marketing budget. * Initiated and led the first-ever global B2B brand strategy for eBay Ads, eBay Inc.’s advertising product and commercial organization. The brand launch helped shift advertiser perceptions and established real advertising expertise at the parent company. * Owned the vision and overall marketing strategy for North America; work included sales content and enablement, field marketing, product marketing, digital marketing, visual design, and L&D. * Served as a global center of marketing excellence in partnership with the commercial teams in UK, EU, and AUS. * Led go-to-market strategy, product positioning, narrative/messaging development, and marketing execution for new product initiatives.* Provided leadership and oversight of first and third-party data and insights for the North America region; this team served ~300 accounts. * Managed external agency; their scope included brand strategy work and event design + activation

* Led Vertical Ads Marketing team, a group of industry marketers who supported 150+ sellers across CPG, Auto, QSR, Healthcare, Political, Entertainment, and Telco. The team executed annual marketing plans and sales enablement to drive advertising revenue. * Initiated and grew a successful thought leadership platform to promote the Power of Audio throughout the industry. We evangelized the Power of Audio at industry events, customer conferences, in content marketing, and PR.* Created, owned, and activated the overarching audio product narrative for Pandora.

* After establishing the field marketing playbook in my previous role, I built a small team of regional and vertical-specific marketers to expand local marketing efforts.* Led the creation of sales narratives, sales enablement programs, playbooks, digital content, and events to increase Pandora's share of local radio budgets.

* During my tenure there, Pandora was the leader in the streaming audio space. I joined the company shortly after its IPO and helped to grow the advertising business.* To compete for local broadcast radio dollars, I developed and led the field marketing strategy. We quickly grew from 3 markets to over 40 in less than 2 years.

This is where I cut my teeth as a media salesperson. After having worked on the sales marketing team for two years, I moved into sales and quickly became a top producer.* Sold advertising and marketing solutions to SMB clients throughout the San Francisco East Bay, consistently hitting or exceeding sales goals. * Carried a book of business of ~50 active clients and managed relationships with hundreds of sales prospects.* Advised clients on overall marketing strategy; ideated and wrote sales proposals; provided creative consultation/copywriting for print and digital ads.

* Concepted and wrote sales proposals for a team of 7 account executives.* Led audience research efforts in partnership with MRI.* Planned and executed 3 signature events, including client sponsorships and activations.* Developed sales collateral for use in media kits and sales presentations.