Leads marketing, communication, social media, and digital content strategy for the Depression Center.

Healthcare account strategy and project management. Digital and publication content writer for healthcare and higher education clients.

Led B2B/B2C marketing and content strategy for Henry Ford Maplegrove Center, Henry Ford Kingswood Hospital and assigned clinical service lines, including Addiction Medicine, Behavioral Health, Neurology, Neurosurgery, Integrative Medicine, and Functional & Lifestyle Medicine. • Set marketing priorities and strategy, manages KPIs, vendors, budgets and project timelines. Collaborates with specialty marketing teams, including social, web, content, CRM, and analytics.• Led multidisciplinary teams as project manager • Led team to receive LegitScript® certification, which is required by Google and Facebook for all addiction treatment advertising. • Identified opportunities and generated original service line content for Henry Ford website, blog, YouTube, social channels, and paid native content. • Identified and solved IA and content gap issues around two siloed service lines to create a unified, consumer-centered web experience. • Led content/web teams in complete redesign and development of new web content and IA for two service lines resulting in consistent year-over-year increases in traffic and online lead generation.

Developed and executed marketing communication strategy designed to increase member engagement and retention. Provided marketing strategy to support a variety of business objectives.• Responsible for meeting all member communication requirements for HEDIS measures, CMS, Dept. of Labor, and NCQA accreditation. • Redesigned new member welcome strategy resulting in streamlined, cohesive materials improving member experience and reducing costs by 38%.• Created and implemented process to automate patient communication resulting in quality communication and improved efficiency.

Developed and implemented strategic marketing communication plans/budgets designed to support growth goals for philanthropy, eHealth division, and special projects. Worked hand-in-hand with agency partners and vendors on a daily basis. • Created and executed campaign for new online mammography scheduling tool that included the development of the first Facebook application, which resulted in a 27% conversion rate and a 160% annual increase in appointments.• Planned and executed 12-month, targeted CRM multi-channel campaign for online mammogram scheduling that resulted in $500,000 incremental revenue for the system. • Developed and executed a comprehensive marketing plan for the system-wide launch of EPIC MyChart, a new patient portal. More than 170,000 patients registered in first 18 months. • Led development, creation and execution of brand identity and marketing plan for launch of the Henry Ford Innovation Institute.• Provided marketing strategy for the system’s $250MM capital and employee fundraising campaigns, which posted 7 consecutive record-breaking years of growth in number of donors and dollars raised.• Implemented redesign and new editorial strategy for physician alumni and donor newsletters while serving as managing editor and contributing writer.• Advertising lead on U.S. News & World Report Best Hospitals strategy team responsible for the creative execution and media placement for $350M U.S. Midwest regional advertising campaign.

Communications leader for system-wide implementation of Cerner clinical and revenue software applications. Developed and implemented strategic internal communications plan designed to promote engagement, buy-in and adoption of project among physicians and employees. Created project theme and developed internal promotion concepts and content for all marketing tactics. Produced the System’s launch website. Guest editor and contributor to medical staff and outpatient physician office newsletters.