Julie Sheedy Email & Phone Number

Syracuse, Ny, Us

Syracuse, Ny, Us

The Chief Marketing and Engagement Officer, under the leadership of the Chief Executive Officer, is responsible for creating strategies to drive a cohesive brand and employee experience, backed by comprehensive communications, recruitment and retention strategies, in line with the company’s mission, vision and values to make Loretto the leading choice for families and prospective employees. The scope of responsibility is organization-wide – all sites and business units, all levels of employees. Julie also serves as the executive leading the strategic efforts of the Loretto Foundation.

Syracuse, Ny, Us

Senior leadership role providing strategic guidance and hands-on development of marketing and communications programs for this 19-facility system focused on Elder Care.

Skaneateles Falls, New York, Us

Directed more strategic use of PR and digital communications, by leading managers in the development of comprehensive plans to support business growth and generate demand. Spearheading company's eCommerce and CRM marketing initiatives. Continue to lead our Customer First customer experience programs and support the implementation of effective corporate communications programs to cascade corporate strategies across all levels.

Skaneateles Falls, New York, Us

Served as the lead for strategy and business development for all eBusiness initiatives – marketing, commerce and service, ensuring the customer experience is optimized and consistent at all touchpoints. Drive our eBusiness practice; developed a prioritized roadmap, implemented a standard methodology, including driving the development of business cases and the manage a $3M annual capital budget.

Skaneateles Falls, New York, Us

Overland Park, Kansas, Us

Managed a team of 10 plus IT contractors focused on creating a successful online customer experience, through design, functionality, data mining and applications management. Co-developed digital strategy for all ecommerce initiatives in B2B market. Served as a primary interface to core business organization for online channel development projects. Promoted and continually enhanced online customer service functionality. Implement effective revenue and performance tracking programs. Conduct usability testing and customer satisfaction surveys to evaluate performance. Outline and support all business functional requirements for an open-architecture platform.

Overland Park, Kansas, Us

Developed and executed strategic plans for integrating online into corporate marketing initiatives, including e-business and customer relationship management. Managed complete creative redesign of current business web sites. Developed vertical markets programs - education, healthcare, wholesale and Sprint telemarketing subsidiary. Instituted standards for Internet site development.  Key player involved in launching division's first online customer service effort  Key player in launching company's first automated lead tracking system  Launched successful Showcase Schools program to promote Sprint technology in schools Developed first conference on international customer care – achieved 100% attendance

Managed various marketing functions for this four-hospital network, including media buying, developing marketing plans, budgeting, planning special events and enhancing media relations on a local, state and national level. Coordinated all media relations efforts. Implemented a proactive media communication plan. Developed crisis communication plan.  Launched strategic marketing program to drive patients to new OB Access clinic for uninsured mothers – surpassed 90-day target for new patients within first month Developed Hospital's first Hispanic Marketing Program using non-traditional marketing methods including painting a city bus  Implemented first branding campaign under new corporate organization  Secured primetime airtime for Women's Health Series resulting in more than $150,000 worth of advertising value of on-air promotion  Implemented affiliate program with top television station to promote new mobile mammography unit – results: 200 new patient mammograms completed during two-week promotion and $150,000+ advertising value in on-air promotion.

Certificate, Strategic Marketing

Ms, Communications Management

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Education record