Lead management of production and fulfillment of marketing activities around service offerings to drive TD SYNNEX revenue and customer demand and engagementManage marketing asset updates to facilitate messaging content updatesLead and facilitate update or tag-up meetings around project deliverablesResearch, negotiate and procure 3rd party services for demand generation and brand building initiatives; Manage associated supplier relationshipsWrite blogs/create content for email campaigns, asset promotion, and social mediaDevelop and maintain marketing dashboard based on internal and external stakeholder requirementsWrite and edit copy for various marketing communicationsTrack and analyze metrics for ROI of marketing investment; Publish results to stakeholdersAnalyze and share sales diagnostic reports and dashboards to establish best practices and adjust programs based upon campaign performance

Provide superior marketing support as well as original content to a broad range of clients from varying industries including corporate real estate, human resources, and telecom.• Service offerings are broad and meticulously packaged to meet an organization’s specific needs. Areas of expertise include copywriting, developing use cases, and creating engaging social media programs.• Deliver compelling creative content personally written by me (i.e., NOT ChatGPT, CoPilot, or other AI tool) to ensure that collateral is truly original and offers a distinct and authentic human touch • Praised for the high quality of deliverables and have successfully enhanced client visibility and brand that has resulted in frequent referrals and repeat clientele.

Led the overall content marketing strategy with a specific focus on honing brand image and visibility as well as customer engagement. Crafted compelling, cohesive messaging, as evidenced by an impressive Q4 2023 Net Promoter Score (NPS) of 72. • Collaborated cross-functionally to ensure that all written materials maintained a uniform voice and tone. Reviewed all marketing and communications collateral to help affirm that brand standards, messaging, and image were consistent. • In addition to supporting external initiatives, was the “go-to person” for internal stakeholders for content, copyediting, and graphic development support. Played an integral role in the delivery of several high exposure, dynamic projects including the company’s intranet, the annual Strategic Action Plan (2020 – 2024), and contract winning North American Numbering Plan Administrator (NANPA) RFP response.• Acted as an integral member of the DE&I committee and led the development of the organization’s first ever Diversity, Equity, and Inclusion scorecard.

Enhanced market standing and brand recognition by developing persuasive presentations, newsletters, and thought leadership pieces. Managed the organization’s digital assets across various platforms as well as implemented an omnichannel strategy that significantly expanded engagement, increased site visits, and improved email open rates. • Established and implemented strategic marketing initiatives, including the enhancement of the company’s website SEO, that successfully propelled business growth, attracted a new client base, and exceeded revenue targets. • Was praised as a collaborative team player as demonstrated by recognition as the “Himes Employee of the Year” for 2016.• Actively engaged in industry associations including leading the Social Media Committee and serving on the Board of Directors for the CoreNet Global Mid-Atlantic Chapter which resulted in increased company visibility in the greater Washington, D.C. Architecture, Engineering, and Construction (AEC) community.

Developed original, creative content for use across a diverse range of communications channels. Managed the organization’s online community which involved crafting daily social media posts as well as replying to user comments and mentions. Managed the corporate website and helped write and copyedit online how-to guides. • Coordinated email marketing operations and automation including developing A/B testing activities and nurture campaigns. Managed the inter-departmental email content approval process to ensure that team members were in alignment when it came to messaging and delivery. • Utilized Google Analytics to evaluate marketing campaign performance. Leveraged data to see that future strategies and initiatives were evidence based as well as supported by quantifiable metrics.• Enhanced media coverage at conferences and other events by implementing a live reporting model. Helped enhance the organization standing a subject-matter expert and “go-to” resource for real-time news and updates.

Supported the company’s marketing strategy through the development of a wide range of communications such as newsletters, press releases, and white papers. • Successfully elevated brand awareness, increased target audience interest, and established the firm as a principal thought leader within the AEC industry. • Designed and implemented a social media strategy that resulted in the doubling of follower count as well as a 30% increase in user engagement. • Coordinated cross-functional teams in the preparation of RFP responses as well as helped implemented a new proposal management process that both streamlined activities and increased efficiency.

Delivered comprehensive executive support and administrative leadership to the Vice Presidents of Marketing and Client Service and helped to streamline processes and enhance departmental efficiency. I developed and prepared executive presentations, business proposals, and vital corporate communications while maintaining the confidentiality of proprietary documents. Additionally, I supported the VP's direct reports by managing documentation for RFPs, processing expense reports, and leading special projects.