Julie Maier

Julie Maier Email and Phone Number

Marketing Manager at Elevance Health @ Elevance Health
Julie Maier's Location
Cincinnati, Ohio, United States, United States
Julie Maier's Contact Details
About Julie Maier

As an inventive marketing leader, I create fresh, integrated marketing strategies (digital, email, social media, direct, print) that solve problems, surface solutions and pique curiosity. I am a passionate market researcher and storyteller sharing how and why the brand uniquely cares for the customer, evoking interest, fueling engagement and driving purchases again and again in highly competitive markets. As a critical thinker and problem solver, I conduct practical research -- revealing market /segment revenue opportunities, time-saving personas, compelling positioning / messaging that produce a special campaign or product that meets and often exceeds your customer's expectations.As a passionate, 'always learning' marketer, I have helped small to large companies attain tough goals in markets including Healthcare, Consumer Products, Financial and Manufacturing markets. I have collaborated with customers, partners and staff to achieve aggressive marketing and research plans.As a trusted leader and peer with diverse teams, I encourage commitment, innovation and best work delivered on time and within budget.SKILLSB2B & B2C Campaigns ● Case Studies ● Content ● Digital Marketing ● Email ● Mail ● Pay Per Click (PPC) Product Marketing ● SEO ● Social Media (LinkedIn, Facebook, YouTube, Blogs) ● Video ● Website ● Webinars ● White Papers Constant Contact ● Eloqua ● Excel ● Marketing Automation ● MAP ● Microsoft Office (MS Office) ● Publisher ● Pardot ● Photoshop ● PowerPoint (PPT) ● Salesforce (SFDC) ● WordAdobe Analytics ● Consumer Research ● Customer Research ● Google Analytics ● Google AdWords ● Insights● KPIs ● Market / Marketing Research ● Persona ● Qualitative Research (IDI, Focus Group) ● Qualtrics ● Quantitative Research (Survey)● Search Engine Optimization (SEO) ● Segmentation Agency / Vendor Management ● Budget Management ● People Management ● Project Management

Julie Maier's Current Company Details
Elevance Health

Elevance Health

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Marketing Manager at Elevance Health
Julie Maier Work Experience Details
  • Elevance Health
    Marketing Manager
    Elevance Health 2019 - Present
    Indianapolis, Indiana, Us
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  • Maier Marketing Group
    Consultant - Brand Marketing Strategy, Digital Marketing
    Maier Marketing Group Jun 2018 - Nov 2019
  • Caresource
    Consumer & Provider Insights Manager
    Caresource Mar 2016 - Jun 2018
    Dayton, Oh, Us
    Developed 50+ healthcare providers and customer surveys. Delivered 150+ research reports that informed marketing, product and processes for increased sales and retention. Conducted research helping improve CMS Medicare Stars ratings and the customer experience. Results ---Provided marketing and product recommendations for healthcare plan campaign. Helped company exceed aggressive sales goal for first time in several years.- Led industry research and provided recommendations to quality-marketing team for physician collateral that business partners reported was very effective and innovative.- Delivered user insights for improvements to key digital information tool increasing customer usage and satisfaction.- Customer and product marketing support- Qualitative research (focus groups, interviews)- Quantitative research (online / phone surveys), Qualtrics- Consumer persona creation- Consumer research on digital marketing application
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  • Employers Resource Association (Era)
    Marketing Director
    Employers Resource Association (Era) 2014 - 2015
    Cincinnati, Oh, Us
    Led customer growth through design / execution of brand and product marketing strategies (digital marketing and social media campaigns). Researched/ implemented on-target, personalized product positioning and content to engage and retain key small and medium company segments.Results --- Created persona-specific, integrated digital and social media marketing campaign helping generate 177% increase in quarterly service unit growth.- Led development of new mobile responsive website, content and SEO. New site activity met and exceeded smartphone traffic and product page conversion metrics by 55% and 35%. - Digital marketing – email, website, content, SEO, Google Analytics / AdWords- Social media – LinkedIn, Facebook- Content development - newsletters, product sheets, videos, lead gen (presentations, webinars)- Market and marketing research – surveys, interviews- Marketing automation /software - Constant Contact, Publisher- PR / news releases
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  • Maier Marketing Group
    Consultant - Marketing Strategist, Digital Marketer & Researcher
    Maier Marketing Group 2012 - 2014
    Helped companies with product positioning to build awareness and sales. Designed / deployed marketing strategies including digital marketing and content. Provided analysis, insights and recommendations on campaigns and customer needs for digital marketing, websites and apps.- Worked for Grey /Possible Agency on work for P&G, Smucker, Martha White and Campbell SoupResults --- Provided target segment insights and strategy for P&G digital ad campaign. Marketing exceeded the company’s engagement goal by 300%. - Developed /delivered Iams site metrics results and recommendations for improved conversions with Grey agency researcher. P&G approved recommendations despite budget freeze.- Digital marketing strategy & metrics (SEO, Google Analytics /AdWords)- Social media marketing (LinkedIn, Facebook, Pinterest, Twitter, Instagram)- Mobile websites / apps design strategy – effective, customer friendly design - Content e.g. presentations, case studies, collateral- Market, product & digital marketing research
  • Concentrix
    Sr. Product Marketing Manager
    Concentrix 2010 - 2012
    Newark, California, Us
    Responsible for increased software and call center service sales via new products and marketing in new and existing markets. Designed / led marketing plan / strategies with stakeholders and vendors. - Launched compelling value proposition and marketing for new product enabling entry into strategic software area and business with key clients.- Identified and validated strategic new products and effective marketing strategies with research recommended, won funding for and conducted with 4 business units.- Product marketing –presentations, spec sheet, case study, ROI calculator- Digital campaigns (email, website, SEO, digital ads)- Social media (blogs, LinkedIn)- Market & product research – opportunities, positioning, & messaging- Marketing research – performance metrics tracking / reporting
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  • Concentrix
    Sr. Marketing Manager
    Concentrix 2007 - 2010
    Newark, California, Us
    Created / managed all marketing and lead gen plans to build awareness and growth for 3 new business units. Devised personalized digital campaigns (email, site, SEO, PPC, ads), social media (podcasts, blogs) and webinars. Created content (videos, presentations, case studies, product sheets, papers). Performance metrics, dashboard. Market and marketing research.Results --- Developed and implemented execution of integrated digital and offline marketing plan helping cross-functional team achieve revenue goal of $75+ Million (26% growth).- Surpassed registration and lead goals by 25% and 20% with launch of webinar marketing.- Tripled product page conversions versus prior year with introduction of online case studies. - Brand & product marketing plan & strategies- Digital & social media campaigns - Content creation - Lead gen – list development, campaign materials- Market & customer research / segmentation - Marketing metrics, dashboard
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Julie Maier Skills

Product Marketing Marketing Strategy Digital Marketing Strategy Crm Product Management Market Research Marketing Management Cross Functional Team Leadership Integrated Marketing Management Marketing Direct Marketing Strategic Planning Product Development Leadership Market Planning B2b Marketing New Business Development B2b Segmentation Brand Management Project Management Competitive Analysis Marketing Research Marketing Communications Customer Insight Market Analysis Sales Support Consumer Marketing Consumer Insight Business Development People Management Advertising Product Launch Fmcg Sales Operations Thought Leadership Salesforce.com Roi Optimization Seo Team Management Business Strategy Sales Automation Powerpoint Client Service Marketing Director Collaborative Leadership Collaborative Problem Solving Customer Relationship Management

Julie Maier Education Details

  • University Of Cincinnati Carl H. Lindner College Of Business
    University Of Cincinnati Carl H. Lindner College Of Business
    Marketing
  • University Of Cincinnati Carl H. Lindner College Of Business
    University Of Cincinnati Carl H. Lindner College Of Business
    Management

Frequently Asked Questions about Julie Maier

What company does Julie Maier work for?

Julie Maier works for Elevance Health

What is Julie Maier's role at the current company?

Julie Maier's current role is Marketing Manager at Elevance Health.

What is Julie Maier's email address?

Julie Maier's email address is ju****@****hem.com

What is Julie Maier's direct phone number?

Julie Maier's direct phone number is +151367*****

What schools did Julie Maier attend?

Julie Maier attended University Of Cincinnati Carl H. Lindner College Of Business, University Of Cincinnati Carl H. Lindner College Of Business.

What are some of Julie Maier's interests?

Julie Maier has interest in Family, Children, Uc Bearcats, Gardening, Education, Learning Something New Every Day, Poverty Alleviation, Running, Ohio State Buckeyes, Friends.

What skills is Julie Maier known for?

Julie Maier has skills like Product Marketing, Marketing Strategy, Digital Marketing, Strategy, Crm, Product Management, Market Research, Marketing Management, Cross Functional Team Leadership, Integrated Marketing, Management, Marketing.

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