Estyle is a private equity (Clarion Capital Partners) backed leading manufacturer and marketer of multicultural hair care products. Our flagship brand, Ecostyle, is the number one selling hair gel in the United States and is distributed across multiple international markets including the UK, EU, Africa, Caribbean and Latin America. Ecostyle has broad distribution through Food, Drug, Mass and Discount channels as well as independent beauty supply stores.

Marley Spoon is a leading provider of direct-to-consumer meal kits in the US, Europe and Australia. The US business encompassed two leading brands - the flagship Martha Stewart and Marley Spoon in partnership with Martha Stewart and Dinnerly, an opening price point offering.

• Led a step-change in revenue generation growing from a +5% pace to a +10% CAGR over 5 years• Devised a 3-year strategy focused on building distribution, step-changing innovation with a focus on trend and pace and renovating core brands behind new positioning and modernized packaging graphics• Constructed a performance-based marketing approach leveraging digital and PR/influencer marketing and growing household penetration, awareness and engagement with core millennial consumers• Turned around major operational challenges in terms of forecasting and service levels moving service levels (percent of orders filled completely and correctly) from 89% to 97% in six months• Implemented key innovation/stage gate process to expand innovation planning (3-year horizon), enhance ideation and ensure financial stewardship. Innovation success rate increased by ~50%• Launched Fountain of Truth, an eco-luxury brand in strategic alliance with a celebrity partner achieving full chain distribution at Ulta, HSN and building out an e-commerce platform to support direct-to-consumer business• Completed a strategic initiative to identify optimal item/channel assortment maximizing revenue generation and margin

Leadership responsibility for the Hain Celestial Personal Care portfolio consisting of 5 brands (Alba Botanica, Avalon Organics, Jason Natural Products, Live Clean, Queen Helene) and the Better-For-You Snacks portfolio consisting of 4 brands (Sensible Portions, Terra, Garden of Eatin', Bearitos). Total revenue responsibility of $800 MM in retail sales. Led all operations including sales/account management, marketing communications, business analytics, P&L delivery/management, product development (innovation and R&D), acquisitions, international and private label.

Lead all brand building activity for Almay Cosmetics, a $200 M global brand distributed in 10+ countries, including global P&L, global equity development, long range strategic planning, portfolio (innovation) planning and marketing strategy and asset creation. Additionally responsible for delivering the go-to-market plans, sales, market share and profit for the US region (75% of global sales).• Lead the development of a major global re-stage for the brand to return it to growth with the following deliverables:o Refreshed brand positioning to modernize and increase relevance (leveraged innovative social listening approach to identify opportunities and validate new positioning)o Complete packaging upgrade (primary and secondary) to deliver against new positioning. Packaging validated via quantitative testing and demonstrated +3% lift in saleso Developed core innovation principles and the 3 year innovation plan – first items in market in 2013 and significantly over-delivering expectationso Identified new agency partners – lead pitch process for first ever digital agency, new creative agency and branded content/social agencyo Refreshed talent strategy – identified two new brand ambassadors (in market in 2014)• Re-organized Almay team into two focus areas (global and US) and increased staffing by 40% to enable greater focus and eliminate competing priorities. Result was a significant increase in efficiency, effectiveness and overall morale of the team• Developed global strategy to focus on the make-up remover segment involving new packaging, product innovation and advertising for the first time ever and delivering +15% growth in consumption

Managed a team of 25 marketers and lead a multi-functional category team responsible for delivering sales, market share and profit for P&G’s $2.0 B Hair Care portfolio. Marketing responsibilities included developing and executing all go-to-market plans for Pantene, Head&Shoulders, Herbal Essences and Aussie including all marketing assets, direct responsibility for managing a marketing budget of ~ $425 MM, membership on global franchise teams developing global innovation program, and developing and executing regional innovation program. Actively participating in the broader Hair Care/Color leadership team developing long range strategies/goals, capital investments, HR initiatives, etc.• FY 2009/10 delivered +5% sales and share growth across the portfolio for the first time in 2 years• Head&Shoulders delivered top and bottom line growth in excess of 5% for four straight years behind a regionally developed commercial innovation program• Developed the Head&Shoulders NFL Partnership and Player Endorsement (Troy Polamalu) program that was independently rated by ACN as “the most effective NFL advertising of 09/10 season”. Additionally NFL Marketing called the program “the best branded integration in league history”.• Developed and implemented an integrated creative development process that brought all agencies together as equal partners resulting in more holistic and integrated ideas, improved agency team morale, attraction of top agency talent• Strong track record of managerial/coaching success – consistently strong response to internal job postings in the department, retention rates +90% despite challenging business situation, strong promotion record• Lead the development of a “scale” strategy for the broader Beauty and Grooming portfolio that leveraged the scale of the total portfolio to deliver customer and consumer programs that would otherwise be too costly for an individual brand or require participating in syndicated programs at higher cost

General management responsibility for P&G Canada’s Beauty and Grooming portfolio of 33 brands across 7 categories and representing ~$1 B in retail sales. Lead a cross-functional team of eight managers/associate directors responsible for developing and implementing the regional portfolio, marketing and sales strategies. Indirect responsibility for a cross-functional team of 100+ people. Key member of the P&G Canada leadership team developing broader business and organizational strategies and plans.• Developed Corporate Scale organization to develop marketing programs and capabilities to support Beauty Care portfolio in harmony with the overall corporate portfolio (included Brandsaver, multi-brand platforms, CRM programs, beauty advisors, retail learning lab, etc.)• Delivered +5% sales growth 3 consecutive years (consistently ahead of the US market driven by unique Canadian plans)• Managed an organization of 100+ people across multi-functions (sales, market research, finance, logistics, marketing, HR) receiving consistently strong culture scores with strong recruiting and retention• Envisioned and executed a scale CRM plan to support portfolio of brands – Rouge magazine launched in 2005 and delivered ROI in the top 30% of marketing programs. Rouge was adopted and rolled out in the US in 2009. Current North American circulation of 25 million household.• Represented P&G Beauty with industry association philanthropic efforts (Look Good Feel Better Charity) and chaired the annual ball in 2006 generating record donations.• Managed the integration of the Gillette business post acquisition (2005) including membership on the integration team and ownership of the Blades/Razors and Personal Care business post integration

General management responsibility for P&G Canada’s Paper Products business (Bounty, Charmin, Puffs, Pampers, Always, Tampax) representing ~$450 MM in sales revenue. Leadership of a multi-functional team across marketing, sales, market research, logistics and finance responsible for delivering the sales, market share and value contribution of the business. Leadership of the Corporate Marketing Services group that included Media Buying, Interactive Database Marketing and Direct-To-Consumer Marketing.• Delivered sales volumes +15% year over year consisting of growth across all brands• Tissue/towel products delivered a +$30 MM increase in value contribution• Pampers re-gained share leadership in October 2003, driven by unique Canadian marketing and innovation momentum• Feminine care products returned to growth after 4-year decline growing volume and share despite overall category declines• Negotiated year over year flat media expenses despite tight media market• Created first ever database marketing program leveraging a customer database which tripled trial versus balance of market• Implemented 2 monthly CRM tools growing reach from 10,000 consumers to over 400,000 in 5 months• Launched Brandsaver coupon program in Canada capitalizing on P&G’s scale to drive overall efficiency and effectiveness (reduced overall coupon insertion costs and drove stronger redemptions and customer support)• Developed and gained approval to a 5-year strategic plan that delivered record profitability in the tissue/towel category