Built high-performing Marketing Creative and Production Design teams from the ground up, evolved Chewy brand and elevated quality of creative. Led all marketing initiatives and new product launches. Partnered closely with UX/UI team to build and implement new tools and technology.KEY ACCOMPLISHMENTS• Led Chewy’s business critical IPO campaign. Developed creative concepts, shot custom video and delivered print & digital collateral for a full-scale activation within a 3-week timeframe. • Partnered cross-functionally with product development, merchandising and 3rd party technology teams to develop Chewy’s own personalized products platform allowing customers to upload photos and customize a wide assortment of made-to-order homegood products. Worked with internal design teams and agencies to develop design templates for mugs, picture frames, blankets, puzzles and more. Led the creation of all product photography along with the initial product launch campaign.• Brought agency-led rebrand work in-house and applied new design language across all marketing channels and collateral, refining, evolving and documenting the new branding in Chewy’s first-ever digital brand guidelines. Rolled out new brand guidelines along with tools and templates across the company and led initial campaigns showcasing the new branding.• Led the brand identity development for Chewy’s philanthropic platform, Chewy Gives Back. Developed customer- and partner-facing communications to drive engagement, awareness and new customer acquisition through partnerships with Shelters and Rescues across the U.S. • Built Chewy’s first Production Design team focused on operational efficiencies, quality control and tools and templates to allow our creative to scale with the growth of the business.• Championed and led transition of Marketing Design teams to Figma for website design resulting in increased collaboration and streamlined processes across UX/UI, copy, design and site merchandising teams.

Lead team of interactive designers focused on developing new features and functionality for the core shopping funnel. Responsible for visual consistency and brand expression across REI digital properties including REI.com, REI mobile apps and REI Adventures travel site.

Shape, elevate and evolve OnlineShoes brand image across all global and domestic marketing initiatives. Mentor, develop and inspire a team of young designers, copywriters, photographers and video production specialists to deliver world-class creative assets. KEY ACCOMPLISHMENTS• Partnered with external agency to successfully lead and implement full-scale rebrand across all marketing channels, taking project from concept to completion in 2 month time frame.• Led editorial photography initiative for strategic marketing campaigns including planning and execution of monthly on-location photo shoots with limited time and resources.• Reimagined holiday print catalog, driving new direction for photography, design and copy; increased revenue by 233% year-over-year.• Collaborated with UX and development teams to execute responsive design initiative. Expected launch date May 2015.• Developed project plan and content strategy for OnlineShoes iPad app using Adobe Digital Publishing Suite; planned and directed photography, design, copy and video for 40-page inaugural edition of interactive magazine.• Helped develop new mission, purpose and core values after company acquisition.

Conceptualize, develop and execute high-impact creative strategies for a family of ecommerce websites including drugstore.com, Beauty.com and VisionDirect.com. Manage and coach a team of designers, photographers and copywriters responsible for a high-volume, fast-turn workload. Collaborate across disciplines to develop smart, intuitive and engaging shopping experiences keeping teams focused and projects on-budget and on-time.KEY ACCOMPLISHMENTS• Led, managed and implemented large-scale site redesigns for both drugstore.com and Beauty.com, resulting in significantly improved customer shopping experiences and enhanced brand identity.• Developed brand style guides for drugstore.com and Beauty.com and championed new brand standards.• Directed creative campaigns and assets that led to record-breaking orders and revenue.• Rebuilt a struggling team by making key staffing decisions that significantly improved the quality of creative assets and team morale.• Worked to repair internal client relationships, improving collaboration, respect and trust.• Managed and supported team through company acquisition and integration process.

Supervised and coordinated visual presentation across all sections of paper. Mentored, developed, critiqued and evaluated team of 15 graphic artists, designers and illustrators. Collaborated with editors, reporters, photographers and artists to develop innovative visual display of content. Ensured work produced reflected organization’s vision, personality and brand. KEY ACCOMPLISHMENTS• Persuaded upper management to break from traditional front page design by using graphics, illustrations and type-treatments for lead visuals, resulting in increased single-copy sales.• Raised department efficiency during a staffing shortage by examining productivity, shifting assignments and adjusting schedules.• Successfully led and implemented several major revisions to the format and overall design of the P-I, enhancing the reader’s experience with the paper.• Delivered presentations on news design to industry groups and journalism classes, creating a positive impression of the P-I within the community. • Proactively developed relationships with key departments and staff, promoting better communication, more efficient workflow and improved planning.

Coordinated and produced all aspects of newspaper pages and graphics including art direction, page design, illustration, photo editing and headline writing. KEY ACCOMPLISHMENTS• Consistently produced bold, highly-conceptual page designs, collaborating with writers and editors to ensure words and visuals convey a cohesive message.• Revitalized newspaper’s arts and entertainment magazine by creating youthful, dynamic visual presentations of content, improving the appeal of the section to target audience.• Researched, reported and executed large-scale informational graphics that delivered complex information to readers in a focused, easy-to-understand manner.• Consistently offered ideas and solutions to improve efficiency, functionality and productivity across the organization.• Won national and international design awards, elevating the P-I’s reputation as an award-winning newspaper. • Acknowledged for leadership, mentoring and creative problem-solving skills with promotion to Art Director position.