• Lead the development and execution of Quantum’s go-to-market strategy with particular focus in product positioning, customer engagement, and brand loyalty• Develop and implement integrated marketing programs and oversee a small team covering the following areas: planning, branding, communications (email, social media, website, editorial), print collateral, advertising, campaigns, customer experience, graphic design, internal communications, educational content (articles, videos, presentations, seminars), product promotion, regional support, tracking, analytics, competitive research and more.• Design and implement an integrated multi-channel communications strategies based around the expertise of our team for continued impactful increases in customer engagement across our digital platforms, including above average email open and click rates, and substantial social media audience, reach, and interaction growth.• Manage brand image, voice, and overall strategy to further our brand message and challenger position. Including graphics, copy, content, and all external facing elements.• Helped lead and deploy a complete company re-branding and website re-design effort.

• On-call first responder for the fire/rescue department overseeing four townships in rural Leelanau County, Michigan.• Certifications: Firefighter I & II, EMT-B, Hazmat Operations, certified PADI Rescue Diver

• Provide high quality customer service focused on building and maintaining interdepartmental relationships• Manage and receive inventory, and maintain warehouse and outdoor storage areas• Rapidly mastered our department’s newly implemented Maximo inventory software and helped to troubleshoot and fine-tune problems and usage• Helped to develop and implement a training schedule for my department

• One of the three brains behind a new type of scuba company. Our goal was to develop an innovating way to offer fun, high quality, tailor-made scuba education and travel in today's online world. In addition to being an integral part of our management team, I was also one of our main PADI Open Water Scuba Instructors• Developed a new philosophy for marketing scuba instruction and travel based on shortcomings in current status quo• Created a brand, strategy and website to communicate a fresh and modern approach to scuba diving education• Hosted certification classes, which includes managing logistics, materials and equipment, in addition to providing students with a safe and fun environment to learn to dive

• Managed and coordinated the corporate marketing plan and messaging across all marketing teams to ensure a holistic and effective strategy.• Planned and executed lead generation programs to increase brand/product awareness, interest, and sales.• Found, trained, and supported new marketing team members.February 2011 – February 2013• Managed and planned all trade shows and corporate events• Developed and executed successful and impactful event strategy and budget• Coordinated all show logistics, team schedules and travel, lead generation and management• Created and collaborated on marketing materials and programs in support of interdepartmental teams to generate new business and further promote the company brand and messageFebruary 2010 – February 2011• Pioneered the team lead position to assist in managing the Business Development team - including monitoring metrics and performance, and coordinating team efforts and campaigns• Generated over $5 Million in sales pipeline from large online retailers through relentless prospecting and integrated sales strategies

• Instructed and assisted in instructing for a variety of PADI scuba courses, including discover scuba, open water scuba diver, advanced open water scuba diver.

• Marketed and managed scuba gear, trips and certification courses• Serviced and maintained scuba equipment• Provided customer service and support for quarry divers and assisted in quarry operations