Julie Metzroth Email and Phone Number

Coordinated advertising and sponsorship elements across ESPN's multimedia platforms. I was accountable for maintaining communication and teamwork between stakeholder groups and as it related to in-show, digital, print and audio sponsorships.Oversaw custom, multi-platform sponsorships, I ensured that the creative development and realization of sales elements were executed flawlessly and that all appropriate parties were involved and informed.Drove development of innovative ad formats, advanced our business and pushed the industry toward state-of-the-art advertising treatments and branded storytelling.Chairwoman of the ESPN Women employee resource group.Facilitator for ESPN's employee orientation program, Rookie Camp.

I oversaw advertising and sponsorship opportunities for ESPN’s suite of digital properties and was accountable for ensuring cross-departmental collaboration spanning the campaign life cycle from the brainstorming and RFP stages to the sponsorship’s completion.Built high-impact advertising products working with both internal and external vendors.Partnered with the product team to launch the ESPN App and the ESPN.com redesign.

Managed advertising sponsorships across ESPN’s digital platforms from pre-sale to post-sale to ensure all sponsorship elements are executed flawlessly.I drove development of innovative ad formats for desktop and mobile in coordination with ad operations, ad production and the sales department.

As an editor for ESPN's high school sports section, ESPNRISE.com, I created ESPNHS, a grassroots program with more than 50 high school journalists who wrote articles for ESPNRISE.com.I hosted a video series where I interviewed athletes, celebrities and notable personalities about their high school selves, their rise to fame, and the advice they would give to teens looking to follow in their footsteps.I was the lead editor for pop culture and lifestyle content for the section.

I helped launch ESPN Digital's on-platform social media experience where I managed user commenting, defined the UX for interactive profiles and blogging, and coordinated user-generated storytelling.