In my current role I am responsible for ensuring brand uniformity on all internal/external marketing and advertising, overseeing production of all creative materials, formulating design concepts and approaches for visual communications media and the creation of graphics for commercial and promotional needs. Dancing Goats Coffee has 9 retail locations: 5 in the Atlanta metro area, 3 in the Olympia downtown and 1 in the Tacoma Brewery Blocks district. I manage a team of two.• Recently completed a large-scale re-brand project-Migrating from Batdorf & Bronson Coffee Roasters to coincide with our retail brand, Dancing Goats® Coffee.• Collaborated with e-commerce manager to redesign website and to create a separate wholesale website.• Responsible for managing all phases of projects from concept/design, marketing campaigns, product launches, production schedules/timelines, and vendor relationships.• Create and enforce company brand identity and graphic standards.• Design packaging for coffee bags, single-serve coffee option, cups, merchandise including clothing and drinkware.• Creation of seasonal campaigns. • Create/manage the signage, window, and door graphics, merchandising for 9 retail locations,• Create artwork for advertising, menu boards, promotional graphics, tradeshow materials, signage, brochures, and other marketing materials.• Content Management for e-commerce website using Shopify.• Digital marketing, email marketing.• Manage photography database for use in publications, websites, and corporate promotions. Communicate with photographers to provide creative direction for photoshoots.• Collaborate with all departments to determine objectives, budget, background information and presentation approaches, styles and techniques including effective Project Management.• Manage workflows and supervise execution of core functions, including time and project management, vendor relationships, and production coordination.• Challenges and inspires team members.

Koelsch Communities has been serving seniors for 60 years. The company has recently created an in-house Marketing Dept. My role is to develop the creative for the expansion into the Independent Living market including collateral, web design, direct mail, sales and promotional materials. • Art Direction/Brand Management.• Developed collateral for three Independent Living communities in both Arizona and California. Brochures (large presentation and trifold), sales inserts, informational flyers, floor plans, Charter Club booklets, for large brochure. Branded collateral including letterhead, envelopes, note cards, note pads.• Currently working on updating the website for Koelsch Corporate website, the individual community websites and new Independent Living websites.• Brochures, advertisements for all assisted living and memory care communities.• Direct mail postcards, sales and promotional flyers.• Building signage including monument signs, gate design, wayfinding, laser cut, blade backlit signs.• Designed logo, note cards, stand-up banner, coasters, branded candy-bar wrappers, business cards for promotional 60th Anniversary box sent to all communities.

Freelance - Currently managing all promotional and marketing materials and programs for retail stores in Alaska. Re-branded PetZoo Alaska to update it’s overall look and feel in order to better compete with mass market stores, while maintaining the “neighborhood store, locally operated, Alaska’s Own Pet Store” heritage and culture that is a primary focus in Alaska.• Art Director/Brand Manager• Created new logo, new branding guidelines, monthly sale in-store signage, shelf talkers, and sale flyers, direct mail.• Re-branded loyalty rewards program (Top Dog) materials.• Re-branded and re-designed website using WordPress.• Email marketing via Mail Chimp for weekly/monthly email blasts (5,000+ consumers).• Direct mail postcards, holiday scratch card coupons, Top Dog letters and coupons• Management of social media accounts: Facebook (facebook.com/petzoous), Twitter (@PetZooAlaska), digital marketing. • Manage printer relationships• Maintain communication between store managers, general manager and outside agency for promotional execution.• Responsible for managing the promotional portion of the annual budget.

Neighborhood Pet Products is a private label program owned by Animal Supply Co. NPP is a family of brands committed to supporting the independent pet retailer. Our brands include cat litter, stain & odor remover, dog waste bags, wild bird food, small animal/domestic bird food, dog bones and chews, and dog and cat treats. Responsible for design and creative execution of packaging, brand management, social media marketing, and project management.• Art Director/Brand management, 8 brands.• Packaging design.• Logo design.• Website design (never completed), digital marketing.• Developed branding guidelines.• In-store branded signage, frequent buyer cards.• Managing email communication to both sales team and retail customers.• Social media management (facebook.com/NeighborhoodPetProducts), online ads.• Attend regional trade shows for local retailers.• Provide sales and promotional materials to regional sales teams.• Manage printer relationships.

Ensured published communications reflect the strategic focus and informational needs of the company as well as managed the publication process from concept to execution. • Art Director/Brand Manager for team of 4: Sr. Designer, Production Artist, Coordinator, Freelance Editor/Writer• Coordinated writing/editing and design of monthly publications; promotional/educational direct mail catalog, product sell sheets, brochures and trade show materials. • Ensured the distribution of all promotions to targeted customers, sales teams, outside vendors and web site.• Re-designed current website & launched new online business-to-business storefront, managed website content.• Established email marketing program via Mail Chimp.• Managed social media account: Facebook (www.facebook.com/AnimalSupplyCo)• Developed and enforced company brand identity and graphic standards with use of branding guidelines and creative briefs.• Acted as internal consultant to various departments on presentations and procedures to better communicate and engage vendors and customers.• Remains current on trends in design and publications, with special attention on electronic and social media influences, tools and techniques.• Responsible for Marketing portion of the annual budget.• Managed printer relationships.• Managed work flows.• Conducted bi-annual performance reviews.• Assessed cost/benefit of monthly promotional product Retail Messenger

FreshChoice Complete Diets is a small startup that produces raw, frozen ultra-premium diets for dogs and cats as well as innovative smoked treats and chews for dogs. • Packaging design and implementation• Corporate Identity design• Website design• Social media management• Trade show booth collateral• Attend regional distributor sponsored trade shows• Provide sales and promotional materials to distributor and regional sales teams

Conceptualized, designed and produced direct mail materials including seasonal catalogs and flyers in addition to in-house materials* REI Gear & Apparel materials including tech manuals, posters and brochures.* Member Dividend materials including flyer and mailing packet.* Re-designed the retail employee training program materials.* Designed campaign driven retail signage package including gift card program, all fixtures signs, overhead signs and wall graphics, holiday media kit.* Designed and produced a direct mail style guide to provide a consistent look and feel for all materials.* Art directed and approved outline photography for individual catalogs and flyers.* Corporate Group and Sales (CGS) program materials including catalogs, brochures and tradeshow graphics* Vendor co-op program brochure* File creation utilizing master templates, style sheets and libraries for direct mail materials and for in-store signage * Kept projects on schedule and met all deliverables* Proofing at all stages to ensure consistency of design elements* Supervised one production artist and managed schedule of production freelancersProject Management of direct mail materials* Kept projects on schedule and met all deliverables.* Adhered to strict branding guidelines.* Assured alignment to concept guidelines, project brief and product launches.* Established and maintained partner relationships with in-house clients; merchandising, operations, print buyers, photography, public affairs, retail and visual merchandising.* Created and managed the annual freelance budget.* Established and maintained partner relationships with in-house clients; REI Gear and Apparel, Human Resources and Public Affairs

Ongoing freelance company. Clients include PetZoo Alaska, Fields Senior Living, RedBarn Pet Products, Clean Healthy Pets, Growler Garage, MudBay, Country Stores.• Graphic Design• Web Design• Packaging Design• Social Media site account creation and maintenance.

TSI was a local ad agency that had multiple clients. Produced direct mail materials, publications, brochures, corporate identity programs, packaging, advertising, posters, and newsletters.• Developed a brand identity for each client.• Designed and produced a corporate publication for Intermec Technologies.• Designed product packaging for local company Granelli.• Art direction of in-studio and location photography.• Worked with sales team, pre-press team and in-house photographer.

Designed and produced packaging for a local manufacturing company. Clients included The Bon Marche, Eddie Bauer, Linens N' Things, Bed Bath & Beyond, Dillards, Fred Meyer, Sears, Kmart and many more* Aided in the development of a multi-tier branded programs for all clients.* Pillow packaging included silk screening on plastic, 4, 2 and 1 color. * Comforter packaging included 4, 2 and 1 color flyers inserted into plastic cases.* Designed and produced brochures for top two tier clients.* Participated in art direction of in-studio photography.* Collaborated with sales department on all packaging.• Managed printer relationship.

Established the creative department for newly opened Seattle branch of this national planning and transportation firm.* Designed and produced materials for submitting proposals to agencies such as King County Metro, WSDOT, Pierce Transit and Community Transit* Multimedia presentation materials included spiral bound notebooks, binders, signage maps, site plans and perspective drawings.* Purchased all computer equipment and software for department* Established accounts with local printers, reprographics companies to produce presentation material and large scale maps and graphics.