Dr. Julie M Smith Email & Phone Number

Performance Ally creates enterprise software that provides realtime performance feedback and behavior change support to individual associates, leaders, and teams, so adjustments can be made immediately to deliver better outcomes. This software, which is still in development, will optimize human actions realtime in any industry while creating a high-performance culture where employees win at work every day. Our behavior change platform, Ally Assist™, uses our commercially-proven behavior science and algorithms to digitally enable customers, associates, and leaders in aligning, activating, and reinforcing targeted behaviors to reliably achieve 5-Star Results, turbocharging other management systems with behavioral depth.

As co-founder of ALULA, I innovated the most powerful and practical organizational behavior-change approaches available today. Working with ALULA's national and global clients, my colleagues and I created an extensive track record that proves these behavior-based approaches lead to superior strategy execution and dramatic performance improvement in diverse areas such as: Improving provider performance and patient satisfaction (healthcare system); Executing a "Patient Centricity and Customer Focus" strategic initiative (global pharmaceutical); Retaining key customers (global airline); Achieving results through Behavior-Based Lean Six Sigma (national telecom); Improving decision quality to increase return-on-capital expended, ROCE (Fortune 10 oil company) and; Implementing a standardized IT infrastructure (global oil). Today ALULA is one of the premiere behavior-based consulting firms in the world.

The Center for Entrepreneurial Studies and Development (CESD) is a not-for-profit organization affiliated with West Virginia University (WVU) and housed in the Industrial Engineering Department. CESD transfers technology developed at the University to its industry and government partners. During Julie's tenure, projects spanned from unpaid student internships to paid consulting work sold by Julie and the senior leaders of CESD and delivered by faculty and CESD's full-time staff. When a project required an interdisciplinary approach, Julie and her CESD colleagues brought in faculty and students from other engineering disciplines, as well as from the schools of business, communication, medicine, etc.—whatever it took to get the job done. Projects involved every industry in the state, addressing every conceivable business challenge, spanning from research-based projects for theses and dissertations to results-driven projects commissioned by global companies. Because behavior change underpinned every improvement recommendation, Julie and her colleagues from WVU’s internationally renowned Behavior Analysis program created and tested one of the most powerful and practical behavior-centric business management systems available today. That success led to her co-founding in 1993 The Continuous Learning Group (CLG), which has become one of the world's première consultancies for behavior-based strategy execution. CLG was one of the first commercial successes of technology transfer at CESD.