Julie West

Julie West Email and Phone Number

Innovative Digital Marketing, Marketing Technolgy and Customer Experience Leader with sucesss building global brands @ Bio-Rad Laboratories
Julie West's Location
Greater Milwaukee, United States, United States
Julie West's Contact Details

Julie West personal email

n/a
About Julie West

With a passion for driving innovation in digital marketing, marketing technology, and customer experience, I am a seasoned leader with a track record of success in building global brands and inspiring high-performing teams. Throughout my career, I've demonstrated a knack for managing multimillion-dollar budgets and delivering impactful customer engagement strategies that drive sales, capture market share, and enhance company valuation.My expertise lies in crafting and executing comprehensive marketing strategies that leverage cutting-edge technologies to create seamless omnichannel experiences for customers. I thrive on data-driven decision-making, using analytics to inform strategic initiatives and drive measurable results.A strong advocate for diversity, equity, and inclusion, I take pride in building diverse teams characterized by high integrity and a strong sense of belonging. By fostering an environment of collaboration and continuous learning, I empower my teams to consistently deliver best-in-class solutions and drive exceptional performance.• Key Competencies:• Digital Transformation• Marketing Technology• Marketing Strategy• Customer Experience• Omnichannel Marketing• Data-Driven Decision Making• Strong Leadership• Analytics• Problem Solving• Cross-Functional Team Collaboration• Lifelong LearningI am driven by a relentless pursuit of excellence and a commitment to driving positive change in the ever-evolving landscape of marketing and technology.KEY ACCOMPLISHMENTS• Q2 2020 Chairman's You Can Make a Difference Award for leading development of platform to deliver personalized digital marketing experiences at scale• Achieved Colgate Best Digital Innovation Award (2018) for leading “Gravity Hub” initiative, customer data platform• Received L2 Digital Marketing Genius Award, achieving top 4% of brands identified as genius status (2017, 2018)• Achieved Harley-Davidson CI Black award for customer research that increased Wall Street valuation 12%

Julie West's Current Company Details
Bio-Rad Laboratories

Bio-Rad Laboratories

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Innovative Digital Marketing, Marketing Technolgy and Customer Experience Leader with sucesss building global brands
Julie West Work Experience Details
  • Bio-Rad Laboratories
    Marketing Technology Manager
    Bio-Rad Laboratories Apr 2023 - Present
    Hercules, Ca, Us
    Corporate and global role responsible for the architecture and operations of key technologies in our marketing stack, as well as intake and evaluation of potential new technologies. Drive optimization of tools and work closely with our vendors to ensure that we are getting the most value out of our company-wide marketing technology investment. Partner with the other members of the Digital Experience Team, our IT organization, the Sales and Service Operations organization, and stakeholders across the business units and regions to ensure our technology stack is supporting our critical marketing initiatives.
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  • Thermo Fisher Scientific
    Sr Manager, Marketing
    Thermo Fisher Scientific Apr 2021 - Nov 2022
    Waltham, Ma, Us
    • Lead the marketing technology vision, strategy, roadmap and implementation of key projects • Lead the five-year technology road map to deliver personalized customer experiences at scale• Partner with corporate and global business partners to expand customer segmentation to enhance personalization by incorporating external industry sources of information• Lead diverse teams of Corporate Marketing, IT, Global regions and Partners in marketing transformation programs• Authored business cases and oversee budgeting process for large capital projects • Recruit, secure and retain talent with focus on Diversity, Equity and Inclusion
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  • Colgate-Palmolive
    Global Digital Marketing And Crm Manager
    Colgate-Palmolive Jan 2017 - Apr 2021
    New York, New York, Us
    • Lead strategy, execution, analysis, and optimization of digital channels and programs• Lead global digital team of 40 team members• Lead strategy, execution, and optimization of paid search, social, display, 3rd party direct buy advertising• Coach, develop and lead a geographically disperse digital marketing team• Lead digital marketing services organization in a complex matrix organization• Increased digital marketing campaigns globally by 200% in four years• Lead team that developed Omni channel campaigns that increased sales by 12% and market share by 5%• Developed Colgate Global CRM Strategy and Vision and increased first party people knowledge by 50% • Lead Global Implementation of Salesforce Marketing Cloud for Colgate and Hill’s• Lead development of Customer and Professional Journeys that won Colgate Best Digital Innovation Award • Achieved Customer Lifetime Value improvement of 38% upon completing measurement methodology• Developed real time dashboard to show success of marketing initiatives to Leadership team• Oversight of digital marketing budget of $50 mil annual spend• Present top level results for monthly decision day meetings with Leadership team• Key contributor to e-commerce strategy and vision resulting in sales growth of 153%• Lead use of AI and data science to identify and target prospects with highest propensity to purchase
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  • Harley-Davidson Motor Company
    Global Crm Manager
    Harley-Davidson Motor Company 2008 - Dec 2016
    Milwaukee, Wi, Us
    • Led Salesforce implementation of Hog Loyalty Program reducing cost by 3.5 mil per year• Led Dealer CRM development that implemented Microsoft Dynamics CRM at 1500 global retailers• Led implementation of SAP CRM in global call centersSEO oversight with agency provider• Digital targeting and programmatic media oversight with agency partner• Led Customer Lifetime Value improvement of 8% upon completing measurement methodology• Led growth of contactable customers from 8 to 18 million over 5 years• Represented marketing organization in development of e-commerce platform • Increased customer satisfaction by 21% after successful completion of Customer Experience Initiative to collect “in the moment” customer input at retail • Increased dealer satisfaction index score from 70 to 90 in two years• Replaced Global CRM platform and increased quality of customer information by 22%• Replaced legacy loyalty platform with cloud based system reducing cost by 3.5 million per year• Improved Loyalty program participation by 9% upon completion of new program offerings• Developed team from 2 to 16 valued members in 5 years• Led omni-channel marketing of the H-D Visa card to deliver growth in card holder base of 10% • Developed integrated strategies for company credit products including credit card, retail loan and insurance
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  • Harley-Davidson Motor Company
    Marketing Manager - Customer Insights And Experience
    Harley-Davidson Motor Company 2004 - 2008
    Milwaukee, Wi, Us
    Oversight global customer and dealer satisfaction, brand health and market share measurement•Replaced Customer Satisfaction survey and increased response rate from 33% to 60% •Improved global brand rank from 96 to 87 in the top 100 brands by Interbrand•Successfully developed customer segmentation strategy contributing 10% growth in outreach segments•Improved company valuation by 12% by delivering research about market share•Achieved 90% dealer participation after implementing new CRM system for US dealers•Improved Point of Sale capture of customer information from 50% to 80% by leading CI initiative•Implemented tool for dealers and field team that identified potential by segment, increased sales by 8%•Developed more accurate market share measurement for motorcycle sales that increased sales to young adults, ethnically diverse customers and decreased median age of owners by 2 years
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  • Lti
    Marketing And Business Development Manager
    Lti 2002 - 2004
    Portland, Or, Us
    Managed Marketing, Dealer and Distributor Channels, strategic alliances and OEM Agreements and all revenue- generating activities in North America and Latin America; Oversight of global CRM system implementation•Successfully developed and won critical role as enabling software in 55 million project with Sears•Increased dealer network by 50% by signing new retailers •Secured OEM agreements with Kodak, Fujitsu, Google and other large technology companies•Developed corporate vision, strategy and branding leading up to company acquisition in 2003
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  • Objectivity
    Marketing And Business Development Manager
    Objectivity 2000 - 2002
    San Jose, California, Us
    Developed strategic intellectual property licensing opportunities with technology, healthcare, manufacturing companies and government entities, strategic marketing and market analysis of potential opportunities and threats• Negotiated and closed a 10 year 20 million dollar project with General Dynamics• Increased sales by 20% in US in two years
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Julie West Skills

Customer Relations Analytics Global Marketing Intellectual Property Strategic Planning Segmentation Marketing Strategy Campaign Management Business Strategy Marketing Management Digital Marketing Competitive Analysis Market Analysis Market Research Account Management Strategy Development Seo Online Marketing Web Analytics Cross Functional Team Leadership Marketing Communications Team Leadership Analysis Email Marketing New Business Development Sem Product Marketing Budgeting Business Intelligence Negotiation Direct Marketing Data Analysis Database Marketing Lead Generation Team Management B2b Strategy Crm Databases Customer Service Crm Integration Marketing Leadership Market Planning Sales Management Social Networking E Commerce Integrated Marketing Budgets Customer Relationship Management

Julie West Education Details

  • Loyola University Chicago
    Loyola University Chicago
    Values Based Management

Frequently Asked Questions about Julie West

What company does Julie West work for?

Julie West works for Bio-Rad Laboratories

What is Julie West's role at the current company?

Julie West's current role is Innovative Digital Marketing, Marketing Technolgy and Customer Experience Leader with sucesss building global brands.

What is Julie West's email address?

Julie West's email address is ju****@****her.com

What is Julie West's direct phone number?

Julie West's direct phone number is +141434*****

What schools did Julie West attend?

Julie West attended Loyola University Chicago.

What skills is Julie West known for?

Julie West has skills like Customer Relations, Analytics, Global Marketing, Intellectual Property, Strategic Planning, Segmentation, Marketing Strategy, Campaign Management, Business Strategy, Marketing Management, Digital Marketing, Competitive Analysis.

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