Julie Mykoff Email & Phone Number

Denver, Co, Us

Director-level consulting, focused on providing expertise in the footwear and CPG industries. Expertise in Merchandising, Digital transformation, Digital Marketplaces, eCommerce, and wholesale.

Broomfield, Co, Us

Led and developed commercial structure and trade strategies to grow online brand presence and improve digital footprint across leading accounts & platforms, including Amazon, Walmart, Target, & TikTok. Consistently met and exceeded growth targets and financial goals. Identified and grew new business prospects and maintained client partnerships. Collaborated regionally and internationally with cross-functional partners in Marketing, Product, and Supply Chain to optimize revenue growth, margin, and assortment builds. Analyzed consumer insights to grow category penetration in key focus areas, including sandals & licensed footwear. Accelerated consumer reach through enhanced product plans and marketing focus, growing social following in key accounts. Managed large-scale projects and created MAP and pricing structures for North America business. Maintained milestone calendar to optimize execution and delivery. Excellent communicator with the ability to work within a large matrixed organization and build relationships with key stakeholders at all levels. Led sell-ins and managed negotiations and relationships with partners and external accounts. Regularly presented to C-suite leadership across multiple brand functions both internally and externally.• Managed a successful +$300M business through wholesale and direct marketplace accounts, including a $190M Amazon business• Diversified brand portfolio through strategic account growth and expanded consumer reach • Accelerated Licensed category from 5% to 18% revenue penetration• Built new team structure; developed & mentored team members across varying levels of leadership

Broomfield, Co, Us

Responsible for driving topline financial results and channel growth across multiple product categories within an integrated Digital marketplace. Built and developed targeted, consumer-driven assortments for digital accounts in alignment with brand vision and marketplace strategies. Analyzed market trends, product performance, and consumer insights to drive meaningful adjustments in product development and merchandising programs. Lead cross-functional initiatives across Planning, Marketing, and Merchandising to create ideal go-to-market tactics. Translated consumer and market insights into actionable plans, including identifying business opportunities and new strategic accounts. Partner with cross-functional Merchant teams to define product pricing and optimal product margins. Managed and develop team of Merchants within channel. Responsible for presenting assortment and performance to executive leadership.• Helped grow Crocs to top three footwear brand on Amazon• Contributed to over 100% growth for the Digital channel in key company categories• Influenced top-performing product development in licensing

Broomfield, Co, Us

Developed preseason and in-season plans to maximize inventory and revenue. Tracked and analyzed margin, inventory turns, and sales performance to aid in growth of business. Evaluated selling patterns to create optimal assortments in key areas such as clogs, outlet, and accessories. Created mark down strategies based on product seasonality and performance. Partnered cross-functionally to monitor orders and ensure optimal delivery. Collaborated with Digital Marketing on go-to-market approach. • Maintained double digit sales growth YOY from 2017-2019• Increased overall inventory turn from 2.1 to 4.5• Grew accessories category from $300K to a $5M business

Us

Managed 17 eCommerce retail accounts to drive brand awareness, customer acquisition and engagement, and increase sales revenue. Coordinated with retail partners to build ideal plans and assortments based on target audience, sales analysis, and consumer trends. Negotiated pricing and promotional opportunities to help maximize sales performance and customer satisfaction. Organized product content and assets with the Marketing team to optimize online merchandising and visibility. Monitored EDI set-up and daily transmissions.• Increased sales by 17%• Aided in the creation of digital coupons for key accounts including Amazon, Sprouts and Fresh Thyme.

Englewood, Co, Us

Acted as Allocator Team Lead in the Team Sports Division. Created weekly orders for both brick-and-mortar and e-commerce locations by providing projections and forecasts to ensure locations were stocked with the appropriate inventory to drive sales and support store fixtures. Analyzed complex data and monitored sales trends to make recommendations to best maximize opportunities and reduce risks. Collaborated cross-functionally with Merchandising and Planning to organize and balance order quantities to accommodate open-to-buy budgets. Aided in store-to-store transfers, store communications, and special ad hoc analytical projects for proper balance of merchandise. Facilitated strategic vendor partnerships to ensure the timely delivery of open shipments.• Examined and researched online trends to ensure 3% increase in eCommerce sales• Trainer in the Merchandise Training Program, helping develop and coach new analysts• Led team of allocation analysts to ensure proper set up of new and relocated stores• Achieved consistent 95% inventory in stock levels

Us

In charge of keeping store above sales goals, recruiting and leading a well-maintained and motivated staff, keeping a level of high organization and professionalism, and ensuring store operations were well managed and customer service remained a top priority. Ensured store was set to company floor plan and kept a well-merchandised and welcoming store environment. Managed store inventory to effectively control shrink. Established trends and assessed customer needs by utilizing weekly performance reports, shopper tracker, and merchandising reports to analyze business strategies.• Turned around the highest decreasing store in the district to achieve first sales increase in four years• Finished 2012 with a seven percent increase, becoming one of the top increasing stores in the region• Boasted an increase in each KPI Metric, including conversion, UPT’s, and shrink results• Achieved a -.07% shrink for inventory in 2013 and -.01% in 2012 and 2011