Julie Mykoff Email & Phone Number

Denver, CO, US

Director-level consulting, focused on providing expertise in the footwear and CPG industries. Expertise in Merchandising, Digital transformation, Digital Marketplaces, eCommerce, and wholesale.

Broomfield, CO, US

• Led and developed commercial structure and trade strategies to grow online brand presence and improve digital footprint across leading accounts & platforms, including Amazon, Walmart, Target, & TikTok. Consistently met.
• Managed a successful +$300M business through wholesale and direct marketplace accounts, including a $190M Amazon business
• Diversified brand portfolio through strategic account growth and expanded consumer reach
• Accelerated Licensed category from 5% to 18% revenue penetration
• Built new team structure; developed & mentored team members across varying levels of leadership

Broomfield, CO, US

• Responsible for driving topline financial results and channel growth across multiple product categories within an integrated Digital marketplace. Built and developed targeted, consumer-driven assortments for digital.
• Helped grow Crocs to top three footwear brand on Amazon
• Contributed to over 100% growth for the Digital channel in key company categories
• Influenced top-performing product development in licensing

Broomfield, CO, US

• Developed preseason and in-season plans to maximize inventory and revenue. Tracked and analyzed margin, inventory turns, and sales performance to aid in growth of business. Evaluated selling patterns to create optimal.
• Maintained double digit sales growth YOY from 2017-2019
• Increased overall inventory turn from 2.1 to 4.5
• Grew accessories category from $300K to a $5M business

US

• Managed 17 eCommerce retail accounts to drive brand awareness, customer acquisition and engagement, and increase sales revenue. Coordinated with retail partners to build ideal plans and assortments based on target.
• Increased sales by 17%
• Aided in the creation of digital coupons for key accounts including Amazon, Sprouts and Fresh Thyme.

Englewood, CO, US

• Acted as Allocator Team Lead in the Team Sports Division. Created weekly orders for both brick-and-mortar and e-commerce locations by providing projections and forecasts to ensure locations were stocked with the.
• Examined and researched online trends to ensure 3% increase in eCommerce sales
• Trainer in the Merchandise Training Program, helping develop and coach new analysts
• Led team of allocation analysts to ensure proper set up of new and relocated stores
• Achieved consistent 95% inventory in stock levels

US

• In charge of keeping store above sales goals, recruiting and leading a well-maintained and motivated staff, keeping a level of high organization and professionalism, and ensuring store operations were well managed and.
• Turned around the highest decreasing store in the district to achieve first sales increase in four years
• Finished 2012 with a seven percent increase, becoming one of the top increasing stores in the region
• Boasted an increase in each KPI Metric, including conversion, UPT’s, and shrink results
• Achieved a -.07% shrink for inventory in 2013 and -.01% in 2012 and 2011