Sur les réseaux hors domicile (Restauration Commerciale, Collective et Boulangerie-Pâtisserie) et pour l’ensemble des gammes Crèmes, Beurres, Fromages et Desserts en France (200+ réf.) :• Construction des plans de marques et cycles de vente • Déploiement des lancements produits et activations de marques• Coordination du plan d´innovation/ rénovation des produits • Pilotage de la stratégie go-to-market• Gestion du Programme de fidélité/CRM • Création des outils aide… Show more Sur les réseaux hors domicile (Restauration Commerciale, Collective et Boulangerie-Pâtisserie) et pour l’ensemble des gammes Crèmes, Beurres, Fromages et Desserts en France (200+ réf.) :• Construction des plans de marques et cycles de vente • Déploiement des lancements produits et activations de marques• Coordination du plan d´innovation/ rénovation des produits • Pilotage de la stratégie go-to-market• Gestion du Programme de fidélité/CRM • Création des outils aide à la vente / formations • Relais partenariats/events de la profession• Construction & pilotage plan média on/offline • Management Cheffe de marque Show less

APTD Consulting is a one-stop-shop solution providing premium drinks brands with Brand Strategy Consulting, On-Trade Insights and Brand Development in hotspots. https://aptdconsulting.com

Also known as one of the "Big 4", EY is a global leader in advisory services. My role is focused on driving profitable business with EY major clients by defining and optimizing commercial functions and go-to-market strategies, encompassing areas like:• Marketing: strategy, operations, data, • Pricing: strategy, analytics, operating model, technology enablement, • Sales: commercial excellence, sales & digital enablement • Service: customer strategy, operations, analytics

The Global Business Development department acts as an internal Consulting team for the Pernod Ricard affiliates (Brand Owners, Market Companies) to strenghen their commercial and Marketing excellence. • On-Trade deals structuration with the Prestige portfolio (Chivas, Perrier-Jouët, Absolut Elyx, etc.) in high-end Hospitality groups (Nikki Beach, Bagatelle, etc.) in 25 countries• Project Management: in charge of 400k€ A&P budget to activate Prestige portfolio (Michelin-star… Show more The Global Business Development department acts as an internal Consulting team for the Pernod Ricard affiliates (Brand Owners, Market Companies) to strenghen their commercial and Marketing excellence. • On-Trade deals structuration with the Prestige portfolio (Chivas, Perrier-Jouët, Absolut Elyx, etc.) in high-end Hospitality groups (Nikki Beach, Bagatelle, etc.) in 25 countries• Project Management: in charge of 400k€ A&P budget to activate Prestige portfolio (Michelin-star dinners, ad-hoc bars, etc.) in Iconic Venues with the GM and F&B Managers• KPI dashboard design to reckon for Brand performance: level of brand visibility, market share on ultra-premium ranges, customer brand experience• Marketing effectiveness: Brand Image ROI calculation via consumer insights• Creation of the first Iconic portfolio segmentation and operating model to find synergies• 1P/2P/3P data crunching strategy to estimate volumes, net sales, margin Show less

MMPJ is the prestige Cognac and Champagne branch of Pernod Ricard, world n°2 in Wine & Spirits.• Commercial: development of the distribution network and follow-up, support for On and Off-trade activations on key markets (UK,USA). International commercial prospection: looking for new importers.• Marketing studies, consumption studies on the Chinese market for the launch of a new product packaging with a consulting firm.• Digital Strategy: designing digital strategies, new website… Show more MMPJ is the prestige Cognac and Champagne branch of Pernod Ricard, world n°2 in Wine & Spirits.• Commercial: development of the distribution network and follow-up, support for On and Off-trade activations on key markets (UK,USA). International commercial prospection: looking for new importers.• Marketing studies, consumption studies on the Chinese market for the launch of a new product packaging with a consulting firm.• Digital Strategy: designing digital strategies, new website launch, creation of marketing & social media campaigns, global recommendations (SEO, CTB).• Trade Marketing: POSM.Monitoring the design, budget and agency relations of 10 newPOS creation and delivery to the markets.• Event organization: international trade fairs (Vinexpo). Show less

.Futuro | Rio is a network that fosters and encourages transformation through technology. In the events, we connect an ecosystem of professionals, public and private companies.My job within the start-up was revolving around: • CRM, creation of tools (newsletter, sales support)• Monitoring prospection and commercial targets • Market research and analysis, competition benchmark • Targeting, canvassing franco-brazilian subsidies programs and learning expeditions agencies

Created in 1822, the "Maisons Nicolas" is n°1 Wine retailer in France with more than 500 shops.My role in the company gravitated around 3 tasks:• Driving sales and advising clientele on Wines and Spirits • Handling stocks of 6000 premium brands • Managing daily accounting: deliveries and orders

Management of monthly meetings and tastings with professionals during the year, selection of wines and food pairings, search for new partnerships.

Chateau Le Crock is a Bordeaux Wine Castle awarded "Cru Bourgeois Supérieur" since 1932 and became "Cru Bourgeois Exceptionnel" in 2020. After a training at Chateau Léoville Poyferré, "2nd Grand Cru Classé" since 1855, my role consisted in:• Tastings organisation and operational management of events• B2C sales, analyses of the sales and marketing analytics