• Planning and actively building and communicating the advantages of Parkland's Ultramar & Marché Express Value Proposition with the team to assist in the acquisition of new business and retention of existing business while making tactical decisions on brand structure.• Build a strong, long term dealer network of business leaders that will develop highly regarded Ultramar & Marché Express branded sites in all markets.• Measure all levels of brand execution in each market to achieve the highest consumer regard for each of our brands.• Accountable for the execution of legal duties to mitigate risk and liability within the dealer network and Parkland.• Communicate effectively and proactively with all levels of the organization while developing tools for in field use and communication amongst all departments.• Maximize EBITDA potential at every dealer site and market.• Mitigate risk and liability to ensure overall health of company network.

•Responsible for the learning, leadership and sales capabilities curriculum for three organizations in Eastern Canada (Breakthru Beverage Canada, PMA Canada & Kindred Canada).• Grow the capability of the managers and their commercial team in Eastern Canada region, ensuring that they are equipped to deliver best in class execution by deploying relevant learning and development initiatives.• Execute the regional commercial training plan in accordance with company Group capability development agenda.• Contribute with Canadian and United States teams to the development of training programs that will increase functional, leadership and brand/category capabilities for the companies. • Work closely with Human Resource to brilliantly onboard, develop and retain the best talent.• Collaborate with management to assess the capability gaps across the region and take appropriate steps to address them.• Work with field sales managers to conduct structured field accompaniment (work-with) and provide coaching and feedback as per the agreed Company standards.• Evaluate the effectiveness of training programs as required.• Collaborate with the regional, Canada and United States functional teams on specific projects as required. • Manage 3 assigned budget within plan for the 3 companies.

• Assume full responsibility for the company's four sales departments: retail, food service, private label/co-packing and fundraising campaigns so we exceed the company's goals while respecting budgets.• Coach, train and support the sales team in a positive environment with clear objectives, priorities and KPI's for each employee in order to measure their performance, development and their success.• Implement a new structure and different strategies in each department to ensure proper execution, exceed objectives and ensure the best return on investment.• Responsible for major accounts, special projects with other brands and business development.

• Take full responsibility for Red Bull Canada's On Premise sales and marketing activities in Eastern Quebec Province.• Analyze and understand the market in order to develop and deploy ingenious strategies and innovative tools to stimulate and accelerate growth.• Coach distributors sales reps to help them develop and evolve and better experience the Red Bull brand. Ensure the best return on investment, the best execution and the best brand image.• Manage the overall budget (sales and marketing) of the territory and partnerships agreement.

• Identify opportunities in the accounts and implement strategies that will lead to increase sales.• Meet with decision-makers and managers of large format and groceries stores to increase Red Bull's sales and develop the energy drink category.• Establish and maintain regular and ongoing communications with the decision makers of our business partners to successfully implement national / local programming.

• Define sales objectives and KPI's for each rep. Coach and train the team and give them constructive feedback.• Manage and ensure perfect execution within our VIP program accounts and clients. • Maintain strong relationship with decision-makers.

• Establish and maintain a business relationship with the client to ensure the sales of Red Bull products in the assigned accounts.• Determine current account-level products requirements and find opportunities to increase sales.• Meet monthly key performance indicators (KPIs) focused on the following areas: sales, distribution, displays, new accounts, and other merchandising components.

• Assure the perfect execution of products and displays to meet the highest Red Bull's standard.• Work in collaboration with sales representative to help them meet and exceed their targets.