Oversee portfolio of 4 brands across various distribution channels and manage team of 50+ people (La Neige, Innisfree, Sulwhasso, AmorePacific).

General Manager in charge of leading the launch of Innisfree in the US, the #1 skincare brand in Korea.Omnichannel distribution model: DTC e-commerce, Retail free standing stores, Sephora.• Opened US market, set up and implement omni-channel fast growth business development strategy to drive top line sales and profitability with free standing stores (12 by end of 2020), brand.com site and 3rd party beauty retailers. Launched Sephora in Sept 2019 (Global first) and continue to amplify channel online and offline.• Build and lead US team (20 people + Field) and set up structure to scale up business. Partner with head of AmorePacific US and Korean HQ team to build structural synergies and relevant product & communication initiatives.• Localize and adapt global best practices to US consumer, brand and retail competitive landscape. Lead US specific strategy in Brand equity, Multibrand retail experience, UI/UX site optimization site and digital performance advertising, social media content creation, influencer marketing.

Fresh (LVMH Group)Vice President Global Brand Marketing Lead omni channel 360 Brand Campaign development and implementation for new launches and strategic animations including Retail Visual Merchandising, PR, Social Media, E Commerce, CRM and EducationCoordinate strategic alignment with zones and local markets for priority initiatives, fuel allocation and P&L optimization (North America, Europe, Asia)Manage Sephora dedicated strategy and support (North America, France, China)Consolidate market and consumer insights on Skincare, Body care, Fragrance, Make-up categories to help shape 3 year innovation strategy.

Co-Founder of a new beauty brand start-upAcquisition and transformation of a 25YO French Heritage Brand into a Global Lifestyle Beauty Brand. Creation of brand positioning, equity, identity & design. Product portfolio development across Personal & Home Fragrance, natural Bodycare, Skincare, Haircare & Wellness.Conception of omnichannel experience including new content & commerce site, social media channels, free standing stores, consumer acquistition and retention programs.Establish commercial strategy & business plan. Lead team recruitment, vendor selection & logistic set-up.

Report to Global GM, manage a team of twelve.Lead global brand strategy, product innovation, portfolio management, retail and digital support developments across all Kiehl’s categories (Skincare, Bodycare, Haircare, Men, Baby ).

Report to US Chief Innovation Officer. In charge of Hair and Skincare categories.- Drive worldwide innovation pipeline (3- 5 years) across all L’Oréal brands and divisions based on deep understanding of consumer and market insights and close collaboration with Applied Research, Pre-Development labs and Digital Incubator.- Set up trend & competitive intelligence and integrated prototyping structure for fast track launches (9 months).- Bi-annual strategic plan presentation to WW CEO.

Report to US GM, managed a team of 9.- Led strategic planning and execution of Marketing & Communication programs for the US leading salon premium brands with dual distribution model (Direct sales force and E-commerce). - Achieved business turnaround by year one (+6%) after two years of decline, and maintained double digit growth the following two years (+15% / year) while protecting Gross Margin and growing Operating Profit.- Became brand best practice provider for rest of the world in sell-through programs, digital, education and E-commerce (Pioneered channel for Brand and Salon Division WW).Developed comprehensive Salon Business Building Plan to maximize sell-through and established a new “retail culture”.- Reshaped field incentive plan and led impactful sales meetings and trainings. Generated 8% comp business growth in year one, in addition to successful new door acquisition program- Developed and implemented E-commerce 3-year Acceleration Plan including navigation and consumer experience re-design, site re-launch on new platform, new fulfillment house, SEM & SEO optimization. Achieved 25%+ growth YoY, from 8% to 14% of business.- Led and managed dedicated PR & Social Media team and agencies for content development and consumer engagement including production of a 50+ video tutorial library, association with key online influencers and exclusive partnership with top stylist Odile Gilbert at NY Fashion Week. Secured #4 rank in L2 digital IQ index (amongst all mass, prestige & salon hair brands).- Spearheaded development of US-specific new product propositions in collaboration with Paris Direction. Led 24 month planning of entry in Styling category and development of a US compliant thinning hair range. - Responsible for P&L building and 3-year business projections. Oversaw sales forecast and spending budget.- Managed custom retail build outs.- Built high performing team, re-defining ways of working, hiring talent and developing long term career paths.

Report to Global GM, managed a team of 8.- Drove global brand and product portfolio marketing strategy for 3 major categories (Haircare, Styling, Men) representing +$425M in annual WW sales ( ̴ 55% of brand) and generating 4% to 10% growth per year. - Developed innovative new product and service concepts, launch and renovation strategies and communication campaigns designed to increase market share, accelerate adoption and increase penetration in key segments. - Oversaw the production, management and release of all creative assets including consumer and trade advertising, point-of-sale collateral, merchandising, annual brand video/book, strategic social media content.- Co-led divisional task force to reduce cost of goods through detailed value analysis, yielding a +8% boost in category profitability.- Collaborated with >25 country managers for international roll outs and on- going strategic alignments. Managed long-term innovation projects with R&I and Packaging/Process teams to fulfill growth ambitions.- Prepared and presented quarterly brand strategy and global product launch updates to WW President and Division executive committee. Delivered engaging keynote presentations for up to 300 attendees.

Report to VP, managed team of three.- Identified, developed and implemented WW Redken For Men renovation strategy leading to +47% growth.- Led product development in haircare, haircolor, styling, skincare and bodycare categories.- Implemented and monitored global branding consistency through development of international brand guidelines and salon permanent merchandising.- Developed case study for L’Oreal 2007 “Brandstorm”: international corporate recruitment program implemented in 36 countries.- Active participation in the 2007 Symposium task force, a leading industry education event gathering over 12,000 hairdressers.

Head of the Redken For Men category in charge of operational marketing on the US market (new product launches, promotional activities, budget, media planning, sales meeting presentations).